You are not on your own. In a city with almost a million companies, ranking for a search term containing the word London is tough. Very tough. London has 14 businesses for every 100 people and each one of them is pushing for the Google top spot in their niche.
Here at Reboot, we understand that ranking highly in search engine results is vital to your success, which is why we provide bespoke services for clients requiring expert SEO in London.
Image source: Business Population Estimates for The UK and Regions 2015 – Department for Business, Innovation & Skills
With such fierce competition, standard methods of SEO aren’t going to have much impact in London. You can’t rely on a few extra inbound links, a bit of on-page keyword tinkering and a fractionally faster loading time to get you on the first page. That old trick doesn’t work anymore.
For a start, everyone else is doing the same thing, so essentially you just end up running to stay still. If you take standard SEO methods to the extreme, you risk getting a Google penalty for having too many spammy links and end up keyword stuffing your content to such an extent that no one wants to read it. Your bounce rate will go through the roof but your conversions won’t.
You also need to remember that London has some of the biggest and best companies in the world with the resources in place to ensure their websites maintain their high authority. These are your competitors.
And you can’t rely on PPC to drive traffic, either. Add London to a term and you’re at least doubling your advertising costs. Just as an example, for one of our clients, the estimated PPC cost rose from £1600 to £4000 per month just for adding the word London to the keyphrase. That’s a 250% increase.
To succeed with London SEO, you need a different approach.
To rank successfully for London based searches, you need a website that earns its Google authority by publishing content that influencers and other authority websites want to link to.
This is no mean feat but at Reboot Online this is what we specialise in doing.
Everyone at Reboot Online is passionate about SEO and dedicated to helping you rank highly for London search queries.
To achieve this, we offer clients a tailor-made solution built around your company’s needs, goals and expectations. Instead of using an off the shelf formula, we’ll take the time to fully understand your business and develop a completely unique ‘SEO London Strategy’ just for you.
And with Reboot, you’ll only get ethical practices. We don’t pay for backlinks or take part in any other link schemes that violate Google’s Webmaster Guidelines and risk you getting a penalty. Instead, our imaginative and creative approach will earn you links from authority websites, helping you rank higher. You’ll also get great content that will improve reader engagement and increase your conversion rates.
What makes a great SEO team? We put it down to two things: achieving success for our clients and earning the respect from others within the industry. We manage to do both.
When it comes to London SEO, we’re proud to have put our clients right at the top. For example, we helped London Cleaning System get the number one ranking on Google for four of their most important search terms, including ‘London cleaning services’. The resulting long-term, organic rankings and rise in traffic have increased their business tenfold. For further information visit this case study here.
Similarly, we got security company, 1st Class Protection, top 3 rankings for all their chosen key phrases, including several London terms, such as ‘security company London’, ‘personal protectionLondon’ and ‘London residential patrol’. This has helped them expand their customer base with some very high-profile clients. For further information visit this case study here.
Whilst our clients love the work we do for them; we are also proud that some of the biggest websites and influencers in SEO are taking note of the research that we do. Our way of doing SEO has been touted on Moz, Search Engine Land and Entrepreneur, just to name a few.
Though we don’t let our success and reputation go to our heads, we hope they will convince you that we are a company with its finger firmly on the pulse of current London SEO trends.
The main difference between Reboot and other SEO companies in London is that we continue to evolve our methods in step with how search engines update their algorithms. Most other SEO experts continue to use obsolete tactics which are not just outdated but can be blatantly dangerous.
Not only do we keep up to date with the latest SEO research, we are active participants. Rather than just following others, we do our own research. When we publicise our findings, they tend to get taken seriously within the industry, as you can see in this article from Search Engine Journal.
What underpins everything in SEO is the desire by search engines to give their customers a great user experience. When someone searches for something, they want to provide the best possible results. For this reason, they like to rank reputable websites with high-quality content that is linked to by other reputable websites.
What search engines don’t like is being fooled into listing low-quality web pages and so they actively seek to remove websites that use unethical methods to help them rank higher.
This means that creating backlinks from directory submissions, forums, blog comments, paid for links or link swapping is a guaranteed way to get a client a penalty. It might not happen overnight and you might see a short-term increase in traffic at first – but sooner or later your site will disappear from the search engine results.
At Reboot, we never use unethical SEO tactics. Instead, we concentrate on creating the high-quality content that will get linked to by other reputable websites and, more importantly, will be of real value and interest to your visitors.
Here’s what Matt Cutts, leader of Google’s Webspam Team, has to say about content and links:
London is an enormous city with a huge business population. The vast majority of those businesses are online and seeking to rank highly for London related searches. There just isn’t enough space on the Google first page for all the companies that want to be there.
Getting to the top has to be earned through the pursuit of excellence. You need an excellent business that will earn a great online reputation through positive reviews and great feedback and you also need excellent content that will generate those essential, high-quality links.
At Reboot, we’ll improve your online reputation, create the exceptional content and get it in front of the people and influencers that are likely to link to you. All you need to do is to keep on providing your customers with a great service.
For a start, we don’t cut corners. We do everything in-house so that we can ensure everything meets the high standards we set.
The work we do is more difficult than standard SEO and requires a team of specialists in order to do it right. Rather than follow the same procedures for each client, we tailor our services specifically to meet your needs. For more information on this please read our seo services page.
As we offer bespoke services, we don’t have a list of packages. However, we cater for businesses of all sizes from small, local businesses upwards. Depending on your needs and goals, our services could cost from £500 - £750/month up to £3000 – £10,000/month.
If you are looking for a company that provides SEO for London, it’s beneficial to choose a London based SEO company that is near enough to visit and has a better understanding of what’s going on in the city.
Call or email us today, we’ll be happy to show you how we can make a difference.