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By : Shai Aharony on Nov 22, 2016

Google’s new London HQ

Multinational technology company Google has confirmed its new 1 billion Head Quarters in London! Some exciting and positive news at last, with the confirmation of Google’s expanding HQ in London, which is set to create 3,000 new jobs in the capital. Post-Brexit, many were concerned Google would back down on its London plans, with fears regarding the future of business in the capital upon leaving the European Union. But, thankfully,...

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By : Shai Aharony on Oct 21, 2016

Top 10 Startup Cities Around the World

Even though Silicon Valley remains the unrivalled leader in the international startup scene when it comes to most parameters, a growing number of both investors and entrepreneurs alike are being attracted to other startup hotspots around the world. We have therefore decided to take a closer look at some of currently the hottest startup ecosystems in the Americas, Europe and Asia. We analysed the available data on their value, venture...

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By : Shai Aharony on Sep 12, 2016

Internet Usage in 2016 - The Comprehensive Insights

25 years ago, the World Wide Web went public and granted the average non-technical individual the ability to use the internet. This prolific moment changed the world; bringing the world closer together through instantaneous communication and providing us with a plethora of information at our fingertips. Nowadays almost anything can be carried out online - shopping, banking and dating to name a few. In 2016, according to Office of National...

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By : Tamir Davies on Sep 5, 2016

Omni Channel Marketing

Omni-channel these days may be an ever-popular marketing buzzword but it represents a momentous new direction. Before the age of e-commerce, purchasing only happened in brick-and-mortar stores. This type of buying does still occur, however now more commonly, consumers are using multiple channels and devices in a single purchase cycle. Customers are now the ones dictating the terms of engagement. For marketers and businesses to keep up with what customers...

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By : Rachel Barton on Aug 15, 2016

The Death of the Digital Marketing Degree

The graduate; digital marketing’s progressively popular choice when recruiting new personnel. A predictable and arguably safe preference, maybe. It is easy to see the appeal. Many scholars graduate from university, bright-eyed, bushy-tailed, and with a keen attitude to please. They have demonstrated dedication to their area of study and often supply the company with fresh and innovative ideas; the businesses lifeblood. However, it would appear that the ever-evolving nature of...

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By : Tamir Davies on Aug 9, 2016

Rise of the DuckDuckGo Search Engine - new Google alternative or a flop like Bing?

For most of us, search engine and Google mean the same thing. After all, it delivers what it promises and so far, there is no reason to start looking for alternatives, or is there? According to a growing number of people who are using DuckDuckGo to browse the web, there are several reasons why it may be a good idea to reconsider our reliance on Google. But what is so...

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By : Louis Cooper on Jul 19, 2016

The Changing Face of Marketing Communications

Marketing communications are quite different from 10 years ago, a marketing professional would have had television advertising, direct mail and cold calling at their arsenal to try and persuade people to buy their products. TV advertising and direct mail are still widely used today and are variably successful, but new mediums have taken hold. The Trimurti illustrated in the feature image show the three essential aspects of Shiva; creation, protection...

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By : Rachel Barton on Jul 12, 2016

The Impact of Brexit on low/high skilled jobs

The weeks preceding the European Referendum saw a delicate and multifaceted issue defiled by divisive rhetoric and scaremongering from both brazen demagogues and from polarised members of the general public. Finger-pointing and point-scoring became the main political agenda, and this behaviour has since continued past the announcement of the leave campaign having secured an overall majority (with 51.9% voting to leave, against 48.1% voting to remain). The result? A somewhat...

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By : Tamir Davies on Jun 22, 2016

Art of visual content marketing

In today’s day and age, embarking on an online content marketing campaign can be make or break to a business. If your business is hot on content, you will know there is a strong emphasis on the success a business can generate against its content. Whether you have a blog, produce articles for publications or produce your own data led projects, a content campaign can produce an unprecedented online growth...

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By : Leila Glen on Jun 14, 2016

Skyscraper Technique

With more and more online digital marketing outlets popping up all over the place, competition to get your content widely read is rife. Content creators are having to raise their game and become more and more creative in order to outsmart the competition and drive traffic to their websites. Marketers are attempting to mix up styles of content in order to capture their target market’s attention; from lists to infographics...

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