CONTENT MARKETING STATISTICS

TOP STATS
CONTENT
MARKETING
0X
3x the amount of sales leads are generated with content marketing compared to traditional marketing
VIDEO
MARKETING STATISTICS
0%
87% of businesses use video assets for marketing purposes
VISUAL MARKETING
0%
51% of marketers are prioritising visual assets as part of their content marketing strategy
Podcast Marketing
0%
38% increase in the use of podcasts in content marketing
reboot

CONTENT MARKETING

90%

90% of marketers prefer creating informational content over salesy content

 

3x

3x the amount of sales leads are generated with content marketing compared to traditional marketing

 

62%

Content marketing is 62% cheaper to do than traditional marketing

 

65%

65% of B2B marketers research keywords as part of their content marketing strategy

 

58%

8.82% of global desktop search traffic done on Baidu in 2019.

 

56%

56% of B2B marketers have increased their budget for content creation compared to 2017

 

Top Voted

The top-voted issue for content marketers is changes to SEO algorithms

 

42%

Only 42% of agencies have a documented Content Marketing strategy

 

69%

69% of agencies utilise storytelling in their content 'frequently'

 

74%

74% of agencies are extremely or very committed to content marketing

 

56%

56% of B2C marketers upped their expenditure on creating content in the last year

 

81%

81% of marketers in B2C state that they are creating more content that builds loyalty

 

78%

Budgets for content marketing has gone up by 78% since 2018

 

VIDEO MARKETING STATISTICS

87%

87% of businesses use video assets for marketing purposes

 

79%

79% of consumers have been convinced by a brand’s video to buy their product

 

81%

81% of marketers say video content has generated leads

 

48%

48% of people are more likely to share video content over any other type of content

 

34%

34% of consumers say they view video content primarily on a mobile

 

1-3
MINUTES

Marketing videos most commonly last around 1-3 minutes

 

43%

43% of marketers still aren’t using live video in their content strategy

 

80%

80% of marketers create clips that are 3 minutes or less

 

71%

71% of marketers state that they envisage utilising YouTube more

 

81%

81% of marketers claim video is the toughest sort of content to make

 

15%

15% of marketers have discovered that long form video drives the lowest engagement rate

 

VISUAL MARKETING

51%

51% of marketers are prioritising visual assets as part of their content marketing strategy

 

56%

56% of B2B content marketers have increased their use of visuals

 

69%

69% of organisations share visual content at least once a day

 

75%

75% of marketers receive improved ROI when they use visuals alongside their content

 

65%

65% of marketers use stock images in their content

 

Google
Position

Your content is more likely to rank in a lower Google position if you use stock imagery

 

1-3 Days

For marketing teams it will take around 1-3 days to create, approve and publish just one visual asset

 

44%

44% of marketers would like to produce more infographics

 

PODCAST MARKETING

38%

38% increase in the use of podcasts in content marketing

 

64%

64% of consumers are aware of podcasts in 2019 (up from 22% in 2006 )

 

32%

32% of Americans have listened to a podcast in the past month

 

$659
MILLION

Podcast advertising revenue is predicted to hit $659 million by 2020

 

38%

38% of podcast fans state they have bought the products or services mentioned on those podcasts

 

PODCAST
LISTENER

Podcast listeners are more likely to follow companies and brands on social media

 

26%

26% of audio listened to in the car is from podcasts (up 7% compared to 2017)