Elite digital marketing

CONTENT MARKETING STATISTICS

Knowing the most important stats and data behind the content marketing industry could be just what you need to identify new trends, find new opportunities and take your content marketing strategy to the next level.

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CONTENT MARKETING VIDEO MARKETING STATISTICS VISUAL MARKETING PODCAST MARKETING

TOP STATS

CONTENT
MARKETING

0X

3x the amount of sales leads are generated with content marketing compared to traditional marketing

 

VIDEO
MARKETING STATISTICS

0%

87% of businesses use video assets for marketing purposes

 

VISUAL MARKETING

0%

51% of marketers are prioritising visual assets as part of their content marketing strategy

 

Podcast Marketing

0%

38% increase in the use of podcasts in content marketing

 
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CONTENT MARKETING

90%

90% of marketers prefer creating informational content over salesy content

 

3x

3x the amount of sales leads are generated with content marketing compared to traditional marketing

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62%

Content marketing is 62% cheaper to do than traditional marketing

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65%

65% of B2B marketers research keywords as part of their content marketing strategy

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58%

8.82% of global desktop search traffic done on Baidu in 2019.

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56%

56% of B2B marketers have increased their budget for content creation compared to 2017

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Top Voted

The top-voted issue for content marketers is changes to SEO algorithms

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42%

Only 42% of agencies have a documented Content Marketing strategy

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69%

69% of agencies utilise storytelling in their content 'frequently'

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74%

74% of agencies are extremely or very committed to content marketing

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56%

56% of B2C marketers upped their expenditure on creating content in the last year

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81%

81% of marketers in B2C state that they are creating more content that builds loyalty

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78%

Budgets for content marketing has gone up by 78% since 2018

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VIDEO MARKETING STATISTICS

87%

87% of businesses use video assets for marketing purposes

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79%

79% of consumers have been convinced by a brand’s video to buy their product

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81%

81% of marketers say video content has generated leads

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48%

48% of people are more likely to share video content over any other type of content

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34%

34% of consumers say they view video content primarily on a mobile

 

1-3
MINUTES

Marketing videos most commonly last around 1-3 minutes

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43%

43% of marketers still aren’t using live video in their content strategy

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80%

80% of marketers create clips that are 3 minutes or less

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71%

71% of marketers state that they envisage utilising YouTube more

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81%

81% of marketers claim video is the toughest sort of content to make

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15%

15% of marketers have discovered that long form video drives the lowest engagement rate

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VISUAL MARKETING

51%

51% of marketers are prioritising visual assets as part of their content marketing strategy

 

56%

56% of B2B content marketers have increased their use of visuals

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69%

69% of organisations share visual content at least once a day

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75%

75% of marketers receive improved ROI when they use visuals alongside their content

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65%

65% of marketers use stock images in their content

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Google
Position

Your content is more likely to rank in a lower Google position if you use stock imagery

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1-3 Days

For marketing teams it will take around 1-3 days to create, approve and publish just one visual asset

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44%

44% of marketers would like to produce more infographics

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PODCAST MARKETING

38%

38% increase in the use of podcasts in content marketing

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64%

64% of consumers are aware of podcasts in 2019 (up from 22% in 2006 )

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32%

32% of Americans have listened to a podcast in the past month

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$659
MILLION

Podcast advertising revenue is predicted to hit $659 million by 2020

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38%

38% of podcast fans state they have bought the products or services mentioned on those podcasts

 

PODCAST
LISTENER

Podcast listeners are more likely to follow companies and brands on social media

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26%

26% of audio listened to in the car is from podcasts (up 7% compared to 2017)

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