TOP STATS
CONTENT MARKETING
90%
90% of marketers prefer creating informational content over salesy content


3x
3x the amount of sales leads are generated with content marketing compared to traditional marketing


56%
56% of B2B marketers have increased their budget for content creation compared to 2017


81%
81% of marketers in B2C state that they are creating more content that builds loyalty


VIDEO MARKETING STATISTICS
34%
34% of consumers say they view video content primarily on a mobile


15%
15% of marketers have discovered that long form video drives the lowest engagement rate


VISUAL MARKETING
51%
51% of marketers are prioritising visual assets as part of their content marketing strategy


Google
Position
Your content is more likely to rank in a lower Google position if you use stock imagery


1-3 Days
For marketing teams it will take around 1-3 days to create, approve and publish just one visual asset


PODCAST MARKETING
38%
38% of podcast fans state they have bought the products or services mentioned on those podcasts


PODCAST
LISTENER
Podcast listeners are more likely to follow companies and brands on social media

