Elite digital marketing

CONTENT MARKETING STATISTICS

Knowing the most important stats and data behind the content marketing industry could be just what you need to identify new trends, find new opportunities and take your content marketing strategy to the next level.

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TOP STATS

CONTENT
MARKETING

0X

3x the amount of sales leads are generated with content marketing compared to traditional marketing

VIDEO
MARKETING STATISTICS

0%

87% of businesses use video assets for marketing purposes

VISUAL MARKETING

0%

51% of marketers are prioritising visual assets as part of their content marketing strategy

Podcast Marketing

0%

38% increase in the use of podcasts in content marketing

CONTENT MARKETING

90%

90% of marketers prefer creating informational content over salesy content

 

3x

3x the amount of sales leads are generated with content marketing compared to traditional marketing

 

62%

Content marketing is 62% cheaper to do than traditional marketing

 

65%

65% of B2B marketers research keywords as part of their content marketing strategy

 

58%

8.82% of global desktop search traffic done on Baidu in 2019.

 

56%

56% of B2B marketers have increased their budget for content creation compared to 2017

 

Top Voted

The top-voted issue for content marketers is changes to SEO algorithms

 

42%

Only 42% of agencies have a documented Content Marketing strategy

 

69%

69% of agencies utilise storytelling in their content 'frequently'

 

74%

74% of agencies are extremely or very committed to content marketing

 

56%

56% of B2C marketers upped their expenditure on creating content in the last year

 

81%

81% of marketers in B2C state that they are creating more content that builds loyalty

 

78%

Budgets for content marketing has gone up by 78% since 2018

 

VIDEO MARKETING STATISTICS

87%

87% of businesses use video assets for marketing purposes

 

79%

79% of consumers have been convinced by a brand’s video to buy their product

 

81%

81% of marketers say video content has generated leads

 

48%

48% of people are more likely to share video content over any other type of content

 

34%

34% of consumers say they view video content primarily on a mobile

 

1-3
MINUTES

Marketing videos most commonly last around 1-3 minutes

 

43%

43% of marketers still aren’t using live video in their content strategy

 

80%

80% of marketers create clips that are 3 minutes or less

 

71%

71% of marketers state that they envisage utilising YouTube more

 

81%

81% of marketers claim video is the toughest sort of content to make

 

15%

15% of marketers have discovered that long form video drives the lowest engagement rate

 

VISUAL MARKETING

51%

51% of marketers are prioritising visual assets as part of their content marketing strategy

 

56%

56% of B2B content marketers have increased their use of visuals

 

69%

69% of organisations share visual content at least once a day

 

75%

75% of marketers receive improved ROI when they use visuals alongside their content

 

65%

65% of marketers use stock images in their content

 

Google
Position

Your content is more likely to rank in a lower Google position if you use stock imagery

 

1-3 Days

For marketing teams it will take around 1-3 days to create, approve and publish just one visual asset

 

44%

44% of marketers would like to produce more infographics

 

PODCAST MARKETING

38%

38% increase in the use of podcasts in content marketing

 

64%

64% of consumers are aware of podcasts in 2019 (up from 22% in 2006 )

 

32%

32% of Americans have listened to a podcast in the past month

 

$659
MILLION

Podcast advertising revenue is predicted to hit $659 million by 2020

 

38%

38% of podcast fans state they have bought the products or services mentioned on those podcasts

 

PODCAST
LISTENER

Podcast listeners are more likely to follow companies and brands on social media

 

26%

26% of audio listened to in the car is from podcasts (up 7% compared to 2017)