Elite digital marketing

CONTENT MARKETING STATISTICS

Knowing the most important stats and data behind the content marketing industry could be just what you need to identify new trends, find new opportunities and take your content marketing strategy to the next level.

SHARE
 
CONTENT MARKETING VIDEO MARKETING STATISTICS VISUAL MARKETING PODCAST MARKETING

TOP STATS

CONTENT
MARKETING

0X

3x the amount of sales leads are generated with content marketing compared to traditional marketing

 

VIDEO
MARKETING STATISTICS

0%

87% of businesses use video assets for marketing purposes

 

VISUAL MARKETING

0%

51% of marketers are prioritising visual assets as part of their content marketing strategy

 

Podcast Marketing

0%

38% increase in the use of podcasts in content marketing

 
View Source
View Source
View Source
View Source
reboot

CONTENT MARKETING

90%

90% of marketers prefer creating informational content over salesy content

 

3x

3x the amount of sales leads are generated with content marketing compared to traditional marketing

View Source
 

62%

Content marketing is 62% cheaper to do than traditional marketing

View Source
 

65%

65% of B2B marketers research keywords as part of their content marketing strategy

View Source
 

58%

8.82% of global desktop search traffic done on Baidu in 2019.

View Source
 

56%

56% of B2B marketers have increased their budget for content creation compared to 2017

View Source
 

Top Voted

The top-voted issue for content marketers is changes to SEO algorithms

View Source
 

42%

Only 42% of agencies have a documented Content Marketing strategy

View Source
 

69%

69% of agencies utilise storytelling in their content 'frequently'

View Source
 

74%

74% of agencies are extremely or very committed to content marketing

View Source
 

56%

56% of B2C marketers upped their expenditure on creating content in the last year

View Source
 

81%

81% of marketers in B2C state that they are creating more content that builds loyalty

View Source
 

78%

Budgets for content marketing has gone up by 78% since 2018

View Source
 

VIDEO MARKETING STATISTICS

87%

87% of businesses use video assets for marketing purposes

View Source
 

79%

79% of consumers have been convinced by a brand’s video to buy their product

View Source
 

81%

81% of marketers say video content has generated leads

View Source
 

48%

48% of people are more likely to share video content over any other type of content

View Source
 

34%

34% of consumers say they view video content primarily on a mobile

 

1-3
MINUTES

Marketing videos most commonly last around 1-3 minutes

View Source
 

43%

43% of marketers still aren’t using live video in their content strategy

View Source
 

80%

80% of marketers create clips that are 3 minutes or less

View Source
 

71%

71% of marketers state that they envisage utilising YouTube more

View Source
 

81%

81% of marketers claim video is the toughest sort of content to make

View Source
 

15%

15% of marketers have discovered that long form video drives the lowest engagement rate

View Source
 

VISUAL MARKETING

51%

51% of marketers are prioritising visual assets as part of their content marketing strategy

 

56%

56% of B2B content marketers have increased their use of visuals

View Source
 

69%

69% of organisations share visual content at least once a day

View Source
 

75%

75% of marketers receive improved ROI when they use visuals alongside their content

View Source
 

65%

65% of marketers use stock images in their content

View Source
 

Google
Position

Your content is more likely to rank in a lower Google position if you use stock imagery

View Source
 

1-3 Days

For marketing teams it will take around 1-3 days to create, approve and publish just one visual asset

View Source
 

44%

44% of marketers would like to produce more infographics

View Source
 

PODCAST MARKETING

38%

38% increase in the use of podcasts in content marketing

View Source
 

64%

64% of consumers are aware of podcasts in 2019 (up from 22% in 2006 )

View Source
 

32%

32% of Americans have listened to a podcast in the past month

View Source
 

$659
MILLION

Podcast advertising revenue is predicted to hit $659 million by 2020

View Source
 

38%

38% of podcast fans state they have bought the products or services mentioned on those podcasts

 

PODCAST
LISTENER

Podcast listeners are more likely to follow companies and brands on social media

View Source
 

26%

26% of audio listened to in the car is from podcasts (up 7% compared to 2017)

View Source