Elite digital marketing

SEO

SEO is always evolving thanks to consistent Google updates and changes in web development, design and user experience best practises. Knowing the latest and most important SEO stats and facts can help you stay on top of new advancements and is important for both website owners and any high-quality SEO company.

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TOP STATS

DEVICE

0%

Data has shown that 65% of people use their phone in their "I want to buy" moments.

LOCAL

0%

72% of consumers visited a store within 5 miles after carrying out a local search.

MARKETING
PROFESSIONALS

0%

Link building is considered the most difficult part of SEO by 41% of large companies.

SEARCH ENGINES

0%

93% of online experiences start with a search engine.

DEVICE

65%

Data has shown that 65% of people use their phone in their "I want to buy" moments.

 

88.05%

88.05% of global mobile search traffic came from Google in the first 8 months of 2019. Up 6.57% from 2018.

 

0.86%

0.86% of global desktop search traffic came from Bing in 2019.

 

1.25%

1.25% of global desktop search traffic came from Yahoo in 2019.

 

8.82%

8.82% of global desktop search traffic came from Baidu in 2019.

 

0.20%

0.20% of global desktop search traffic came from DuckDuckGo in 2019.

 

8.5

8.5 organic search results are shown on the first page of Google's mobile search results compared to the original 10 blue links shown a few years ago.

 

8.59

8.59 organic search results are shown on the first page of Google's desktop search results.

 

51.3%

51.3% of internet users user mobile and table devices, 48.7% use desktops.

 

79%

79% of consumers took a related action on their mobile before making a purchase.

 

20X MORE

SEO has approx. 20 times more traffic opportunity than PPC on mobiles and desktops.

 

LOCAL

900%

900% increase in "near me tonight/today" searches (e.g. "concerts near me today") from 2013 to 2017.

 

150%

150% increase in local searches without local qualifiers (e.g. "near me", ZIP codes or towns) over the past two years.

 

20X

SEO has approx. 20 times more traffic opportunity than PPC on mobile and desktops.

 

1 IN 3

1 in 3 mobile searches are related to location.

 

72%

72% of consumers visited a store within 5 miles after carrying out a local search.

 

80%

In quarter 4 2014, 80% of search interest in “near me” keywords came from mobile devices.

 

18%

Google data has shown that 18% of local smartphone searches led to a puchase within one day.

 

54%

54% of smartphone users have searched for business hours and 53% have searched for directions to a local store.

 

80%

80% of consumers want customised ads relevant to their city, postcode and/or immediate surroundings.

 

MOBILE
SEARCHES

Marketing and PR continues to integrate according to 90% of professionals.

 

1.3X

Mobile searches for "where to buy/find/get" increased by 1.3 times in the past year.

 

76%

76% of people who user their smartphone to search for something nearby visit a business within a day. 28% of those searches also result in a purchase.

 

30%

30% of mobile searches are related to a location.

 

80%

80% of consumers use search engines to find local information.

 

> Double

Mobile searches for "stores open now" or "food open now" keywords more than doubled in the past year.

 

MARKETING PROFESSIONALS, AGENCIES AND BUSINESS OWNERS

41%

Link building is considered the most difficult part of SEO by 41% of large companies.

 

82%

82% of marketers surveyed reported that the effectiveness of SEO is on the rise. 42% of these said that they thought effectiveness had increased significantly.

 

61%

61% of marketers surveyed reported that improving SEO and growing organic performance is their top inbound marketing priority.

 

62%

UK advertisers are expected to spend 62% of their ad budget online by 2020.

 

42%

42% of the average firms marketing budget is set aside for online marketing.

 

$65 billion

$65 billion was estimated to have been spent on SEO in 2016.

 

$72 billion

$72 billion was estimated to have been spent on SEO in 2018.

 

$79 billion

$79 billion is estimated to be spent on SEO in 2020.

 

$5000

On average, less than $5000/month is invested in an SEO agency by small businesses in the U.S.

 

77.8%

In 2017, it was estimated that 77.8% of U.S search ad revenue would be spent on Google.

 

45%

45% of companies claim that content marketing is highly integrated with their SEO strategy.

 

SEARCH ENGINES

75.27%

75.27% of global desktop search traffic was done on Google in the first 8 months of 2019.

 

77,107

77,107 searches are performed on Google per second.

 

70%

70% of keywords searched on Google are four words or more.

 

10
COUNTRIES

10 countries (including the US and Japan) had more Google searches made on mobile devices than on laptops/PCs.

 

93%

93% of online
experiences start with
a search engine.

 

1890

1890 words is the average word count of a page ranking number one on Google.

 

33%

33% of clicks go to the first result on a search engine results page (SERPs).

 

91.5%

91.5% of all organic traffic goes to the websites ranking on the first page.

 

51%

51% of all traffic comes from organic search. 10% comes from paid search and 5% from social. The remaining 34% comes from all other sources.

 

40%

More than 40% of online revenue comes from organic traffic.

 

$73 BILLION

73 billion phone calls were expected to be generated through mobile search by the end of 2018.

 

70%

Over 70% of consumers say that it is important to have directions or a click to call button in search ads.

 

15%

15% of active U.S web users carried out at least one or more searches a day, 45% performed at least one a week and 68% carried out at least one or more searches a month.

 

39%

Approx. 39% of purchases are influenced by a relevant search.

 

3 WORDS

The typical searcher will use on average 3 words in their search query.

 

8%

Approx. 8% of searches are phrased as questions.

 

8%

8% of Google searches result in the searcher changing their search without clicking a single result.

 

21%

21% of searches lead to multiple clicks on Google's results.

 

8%

8% of Google searches result in "pogo-sticking" (i.e. the searcher clicking a result, bouncing back to the search results and clicking on another listing).

 

130 TRILLION

In 2016, Google was aware of approximately 130 trillion webpages.

 

2 TRILLION

Google is handling an estimated 2 trillion searches each year.

 

63,000

Google handles approx. 63,000 searches per second.

 

3.8 MILLION

Google handles approx. 3.8 million searches per minute.

 

228 MILLION

Google handles approx. 228 million searches per hour.

 

1
BILLION+

Over one billion people use Google search every month.

 

40 - 60
BILLION

In the U.S. approx. 40 - 60 billion searches happen on Google each month.

 

1,600

Google launched more than 1,600 improvements and changes to search in 2016.

 

81.12%

Google currently holds a 81.12% total search engine market share.

 

15%

15% of daily Google searches have never been searched before.

 

<1 MIN

The average all-in time of a Google search session (from the inital search to the loading and selection of results including any back button clicks and pogo-sticking to new results) is under 1 minute.

 

66%

66% of distinct searches resulted in one or more clicks on a result whilst 34% generated no clicks at all.

 

3.4%

Only 3.4% of distinct searches resulted in a click on a paid AdWords result.

 

0.9%

0.9% of searches on Google.com result in a Google Maps click.

 

0.5%

Approx. 0.5% of Google clicks go to Knowledge Graph links.

 

3%

Image blocks steal 3% of Google search result clicks.

 

0.23%

Approx. 0.23% of Google search clicks go to Twitter block results.

 

1.8%

YouTube results secure 1.8% of Google search clicks.

 

0.16%

0.16% of Google search result clicks went to personalised Gmail/Google Mail results.

 

0.55%

0.55% of Google search result clicks go to Google Shopping results.

 

11.8%

Google properties (e.g. YouTube, Google Maps, Gmail, Google Books, Google Play Store etc.) account for 11.8% of clicks from distinct Google searches.

 

75%

The top 100 million keywords only account for 75% of total search volume.

 

40.9%

On mobile devices 40.9% of Google searches result in an organic click, 2% on a paid click and 57.1% on no clicks at all.

 

62.2%

On desktop devices 62.2% of Google searches result in an organic click, 2.8% in a paid click and 35% in no click at all.

 

0.55%

0.55% of Google search result clicks fo to Google Shopping results.