What was formerly known as Google Places; Google My Business is the latest toolkit from Google for local business owners to optimise their online presence. It merges Google+ business pages with Google Places and throws in reviews to create a dashboard where everything is managed on one simple interface.
Consider Places the Yellow Pages of Google. It is the search engine’s directory of any local business on the planet. When someone searches for a product or service in their area Google will display all related businesses that have registered with Google Places alongside the organic search results. It’s a perfect opportunity to gain extra exposure, without applying too much time and resources.
It’s particularly useful for small businesses that operate in a local area, but can be used by bigger companies too. Google claim as many as one in five searches are local, meaning one of the best ways to boost your sales is to put your business in front of people living nearby.
SEO revolves around being found online, and Google Places does exactly that. You can include your address, your phone number, opening hours, a brief description of what you do and a direct link to your website.
A Google Places profile will connect you with customers not just on search, but on Maps and Google+. It is a chance to give customers all the vital information about your business in a quick and easy format. As well as highlight ratings and reviews of your business.
It is a multi-platform service that lets your customers find you across every device they’re using. Providing consistency of information about your business through one reliable source.
The most important part about your listing is writing an effective description of your business. Therefore, it’s crucial to design a relevant, targeted profile using well-researched keywords and tags to perform well in Google Places results. That’s where we come in. It’s all about knowing how your customers will behave in order to find you.
Google’s search algorithm is intuitive and can now apply context to search queries. For example, if you search for “local builder”, it will display businesses relating to the building trade, but only in your local area. Without having to search exactly for the area you want, like “London builder”. It does this with its location-tracking technology. This benefits small businesses working in a specific locality. Historically, Google was dominated by big businesses paying big bucks. But that’s changed since Google realised a few years ago, that this isn’t the best way to do business and, most importantly, isn’t giving customers what they need. That’s why Google Places was created. According to the latest research a verified location is an important trust signal that Google search uses as one ranking factor amongst many others when it ranks your website.
The question is why wouldn’t you? It is a stamp of authenticity. A Google places listing is a verification of your business. It shows both Google and your customers that you are in fact who you say you are. Google requires physical location verification via a PIN which is sent on a postcard to your specified business address. One to two weeks after confirmation, your business will be verified. What better way is there to provide your customers and visitors with extra confidence in your business?
Google Places is free to set-up, however, for a £100 one-off fee we can create a customised business listing using our tried and tested methods to ensure you receive maximum exposure. To discuss this and any other opportunities please call 0208 397 1948 or email firstname.lastname@example.org.