_____ DIGITAL PR AGENCY

We create digital PR campaigns that demand attention.

We are an award-winning, data-backed digital PR agency delivering campaigns that earn authoritative links and improve online visibility.

Reboot your digital PR strategy

We develop bespoke digital PR strategies, with your business goals in mind

With over a decade of experience as a digital PR agency, we are experts at securing authoritative placements for businesses just like yours.

Our campaigns earn topical, relevant and authoritative links to your website from major publications, which can help to elevate your rankings in the search engine result pages (SERPs) and enhance the experience, expertise, authoritativeness and trust (E-E-A-T) metrics associated with your domain.

Delivering campaigns internationally

With a team of market specialists in-house, covering 8 languages and 4 continents, we help our international clients earn regional links through bespoke digital PR strategies. Get in touch today to explore how your website can benefit from this expertise and reach.

Here are some of the digital PR services we incorporate into our strategies

Data-driven digital PR

We have the largest Data team of any digital PR agency worldwide. With PhD level Data Scientists working hand in hand with our PR experts to create timeless & newsworthy stories.

Our data-heavy campaigns, like topical indexes or regional studies, achieve much stronger cut-through with journalists than other agencies, thanks to more creative and unique data methodologies that demand attention.

Newsjacking and Reactive digital PR

The news cycle moves fast! So it's crucial that you're on the front foot and ready to engage in the conversation - leveraging breaking news stories as an opportunity to earn valuable links for your business.

We are quick to respond and position your business front and centre in your industry, harnessing expert commentary, reactive content & trending data to earn links from top-tier publications.

International digital PR

For every market we work in, we hire native team members, who understand the cultural nuances, the local media landscape and ultimately what's newsworthy in the target region in question.

Translating campaigns only gets you so far, so we develop and localise campaigns for the target market, leveraging market specific outreach, regional data-sets and angles to maximise results.

Hyper-relevant digital PR

We develop industry-leading, statistics-led content assets and optimise them for keywords high in media intent, which journalists are actively searching for when seeking quality, trustworthy data to utilise in their articles.

These powerful Hyper Relevancy assets rank strongly on search engines, gathering SERP features (like featured snippets) as they go and earn 100s of links organically from the most topical and relevant publications.

Always-on press office

More of a brand-led approach, we go out to the press with your business and founder stories to earn you more traditional press coverage.

We actively respond to enquiries and act as the first point of contact for questions from the media, giving you more coverage to shout about in your business's internal and external comms.

Discover how these strategies can power your business

As an award-winning digital PR agency, we are always three-steps ahead of the competition

We earn authoritative coverage and links at a speed unheard of in the industry.

All of our digital PR processes are formulated in-house, and are constantly evolving - meaning, although emulated, we are always ahead of the game - so your business will be too!

As a leading Search Marketing Agency in London and the UK, and with a strong SEO pedigree built into the foundations of our agency, our foray into digital PR came out of necessity.

We saw early on that old school SEO and link building techniques, like guest blogging and link exchanges, were on their way out. Google is looking to reward the most popular and authoritative brands in the search results, and your link building strategy needs to demonstrate that you are exactly that.

Nowadays, organically earned links and online coverage from the biggest and best publications are a vital cog in the SEO machine. Digital PR placements are even endorsed by Google as a leading way to improve your brand's SERP visibility.

So, if you are looking to challenge the biggest brands in your space and drive a serious ROI from your SEO efforts, you need to get in touch and find out more about our range of digital PR services.

Book a discovery call with our Growth Director

This is what you can expect when you partner with us

As you have probably gathered by now, we do things differently here at Reboot.

We are incredibly proud of our unique approach to digital PR, and have always been completely transparent about our processes.

Results at pace

We produce quality campaigns at a rate unheard of in the digital PR industry.

Our ability to deliver multiple campaigns in the time that most other digital PR agencies will take to deliver one, means we can diversify how we earn your links - resulting in the largest volume of topically relevant placements in the shortest time possible, and a higher probability of hitting new referring domains with every campaign.

Links to money
pages

Notoriously difficult to obtain, it takes serious skill to earn backlinks from high authority referring domains to commercial inner pages on your website (like category or product pages).

We specialise in this type of digital PR, having experimented with how we approach anchor texts and inner page link building for years now. We work closely with clients to ensure the pages that matter most to them are the ones getting the most direct benefit from our digital PR services.

Unparalleled
use of data

Data drives everything we do.

As our client, you will benefit from our team of highly qualified in-house data scientists who are experts at turning numbers and statistics into appealing digital PR narratives.

We don’t just collate data, we create it with experiments and studies that generate insights which have never been covered before - exactly what journalists crave.

Yes, we even offer guaranteed links as part of our digital PR packages

The benefit of working with a digital PR agency? We have a large, skilled team with scalable processes in place. This means we can take on work for your business across various markets and products, and seamlessly run multiple digital PR campaigns at the same time.

We are so confident in our ability to earn the most sought after links imaginable that we offer a guaranteed minimum number of links from our work, in every contract.

If we don’t hit those minimums, we run additional outreach and/or campaigns (free of charge!) until we do.

Reach out to discuss link KPIs

Our clients are our biggest advocates

We’re a digital PR agency that backs everything up with real research and data

To ensure that our digital PR activity grabs the interest of journalists and earns the very best links possible, we've trained every single member of staff from scratch to ensure that everything we do is backed by real world data and experimentation.

Each campaign is crafted using research that no other agency can get their hands on, making it irresistible to journalists.

Remove hyphen and replace with a comma → We meticulously scrape troves of data, send out hundreds of governmental Freedom of Information (FOI) requests, set up and run extensive sentiment analysis projects, and even conduct full-scale science experiments and studies (including monitoring heart rates and generating psychological tests, to name a few) in our efforts to provide industry press with the data that they are dreaming of.

We go to lengths like no other to get the juiciest stories that will generate backlinks your brand will benefit from for years to come.

We provide digital PR consultancy and training too!

Working with a digital PR agency like Reboot Online comes with many benefits - especially when you want to ramp up activity and earn quality coverage at scale.

But we get it. Sometimes there are budget restrictions or in-house teams which can be leveraged.

Whatever the reason, if you’re not ready for a digital PR agency to do the legwork for you, we won’t gatekeep.

See our consultation services to book time with an expert who will be able to help you to run impactful campaigns yourselves.

Here are just some of the digital PR experts you will be working with

Helena Maniglia HEAD OF DIGITAL PR
Alexa Cobbold ACCOUNT DIRECTOR
James Olliver ACCOUNT DIRECTOR
Laura Solloway SENIOR DIGITAL PR MANAGER
Beth Surridge SENIOR DIGITAL PR MANAGER
Janina Arndt GERMAN SPECIALIST
Camille Laurenti FRENCH SPECIALIST

FAQs

How much does digital PR cost?

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All of our digital PR proposals are bespoke to your business, as there’s no one size fits all approach (no matter what other online PR agencies try to tell you).

Because of this, we only run one-off campaigns for specific trial arrangements that meet other key criteria, almost all of our digital PR activity is run on a monthly retainer basis. Our absolute minimum monthly retainer spend is £3,500 and increases based on link KPI expectations, team seniority involved, industry/market, and how much use of our PHD level data team is required within the agreed scope of work.

If we choose Reboot Online as our digital PR company, how many links will we earn to the website?

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Our Growth team will talk you through a bespoke digital PR proposal for your business and explain which tactics we feel are the most suitable to help you meet your overarching objectives.

At the commercial stage, we will share a guaranteed link KPI, so you know what you’re signing up for and what your budget will achieve, from day one.

It’s worth keeping in mind that the link KPI we provide is a minimum. A key benefit of partnering with an experienced digital PR company like ours is that the number of links you can earn from this activity is uncapped, making the cost per link negligible.

What industries and markets do Reboot Online work in?

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We specialise in partnering with challenger brands, to help them dominate in the SERPs for their industry. We build links globally, and have seen the most success in the UK, USA, Canada, Australia, Germany, France, Spain and Italy.

As a digital PR company with over a decade of experience under our belt, we’ve worked with businesses big and small across a wide range of industries. From travel and fitness, to pet, home and adult!

From a look at our case studies, you can see we specialise in ecommerce, iGaming and finance.

How much involvement do you need from us to get started?

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As much or as little as you like!

By hiring us as your digital PR agency, you are paying to work with the best in the industry - so we advise you to trust in the team and the results will speak for themselves.

We offer low intervention campaigns at a lower cost, meaning you step away from the day-to-day and drop back on account management so the team can spend all of their time on activity that gets results!

However, that approach of course doesn’t work for all businesses. We have tons of experience working in highly regulated markets like health and finance and have processes in place to ensure compliance and quality assurance checks are up to your standards.

How soon will we see results if we choose Reboot Online as our online PR agency?

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We have a scalable team that is renowned for working at pace, whilst maintaining quality. The speed in which links come in though, of course depends on your business type and the level of involvement you require.

For low intervention campaigns, meaning you give us free rein to do what we do best, you can expect to see links coming in by week 2 with us.

For standard activity, we are talking weekly work in progress emails and approval on campaign ideas, 3 weeks (if all response times are upheld your end).

For activity in highly regulated markets that require compliance checks on content and media lists etc, the speed in which results come in really depends on your in-house team setup and stages of approval required. We find it helps to run education sessions to the wider team on what we are looking to achieve with this activity and open the floor to field questions early doors.

How soon will I see SEO impact from the links earned via my digital PR campaigns?

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This is something which will be influenced by a few different variables, including how strong your technical and on-site SEO is. This is why we strongly suggest that you also invest in our technical and on-site SEO services alongside your digital PR activity, to maximise the results of our link building efforts.

In general though, we see digital PR links being discovered, crawled and taken into consideration by the search engines more quickly than other link building strategies. This is because the links are coming from hugely popular and authoritative websites, which are crawled and recrawled frequently by major search engines like Google.

The quicker your links are crawled and indexed, the sooner they can take impact. So while no honest digital PR company will guarantee when the links that they earn will have an SEO impact, we can confidently say that digital PR links are more likely to take effect far sooner than any other kind of link that you might build (and your rankings/SEO results will reflect this).

Once our campaigns have had enough time to be fully rolled out and the links earned by them fully taken into account by major search engines, you will see wide-ranging benefits, including increased rankings and organic performance, more brand awareness and organic traffic, not to mention increased revenue coming from your increased SEO visibility.