Elite digital marketing

DIGITAL PR

The world of marketing is a dynamic one - evolving faster than we can keep up. It is therefore imperative for your business to understand key changes to the industry. To reflect core developments, as a digital PR company, we have compiled a wealth of PR related industry statistics to help keep you up to date and ahead with your clients, audience and journalistic relations.

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TOP STATS

DIGITAL NEWS MEDIA
STATISTICS


0%

In 2018, 69% of individuals in the UK downloaded newspaper, online news or magazines.

PR INDUSTRY
STATISTICS

0%

61% of marketers assert growing SEO/organic presence online is a must-have priority.

EMAIL MARKETING
AND OUTREACH

0
BILLION

More than 293 billion emails are sent every day, and this is expected to increase to more than 333 billion by 2022.

INFLUENCER
MARKETING STATISTICS

$0
BILLION

Influencer marketing by 2020 is expected to become a $10 billion industry.

DIGITAL NEWS MEDIA STATISTICS

69%

In 2018, 69% of individuals in the UK downloaded newspaper, online news or magazines.

 

54%

Press releases are still the most trusted source of information for 54% of journalists in the UK.

 

31%

Two fifths of British adults access news through daily newspapers, and the most prevalent titles are: Daily Mail (31%), Metro (23%), The Sun (21%) and The Mail on Sunday (20%).

 

56%

56% of journalists claimed fake news is making readers far more sceptical about what they read.

 

22%

The top three challenges for global journalists in 2019 are social networks and influencers (22%), staffing and limited resources (20%) and fake news (19%).

 

75%

According to 75% of global media specialists, ensuring content is 100% accurate is the most fundamental principle for their company.

 

62%

Two thirds of global countries feel the media are much better at breaking news (62%), as opposed to explaining it (51%).

 

83%

News UK, DMG and Reach are the three companies dominating the national newspaper market (83%).

 

9.5MILLION

Metro newspaper, which is a free title in the UK is estimated to be the most read print paper with a monthly reach of 9.5million people.

 

ONLINE CONTENT

Irrespective of efforts by the news industry for paid online content, it is still somewhat limited across countries paying for online news.

 

PR INDUSTRY STATISTICS

100%

100% of journalists stipulate their number one method of finding stories is through press releases.

 

65%

65% of marketers claim organic link building is considered one of the trickiest SEO tactics to perform.

 

CONTENT

The two most important signals used by Google to effectively rank your website is: High-quality content and link building.

 

1 IN 10

Less than 1 in 10 marketers are focussing on digital PR in 2019.

 

61%

61% of marketers assert growing SEO/organic presence online is a must-have priority.

 

RELATIONSHIPS

Journalists in the UK said their relationships with PR professionals had become even more valuable in 2018.

 

25%

25% of journalists write on average seven stories a day.

 

300 EMAILS

Journalists get on average 300 emails every morning.

 

320

‘Digital PR’ has on average 320 searches a month.

 

90%

Marketing and PR continues to integrate according to 90% of professionals.

 

28%

28% of journalists highlight that PR professionals can do a better job of researching and understanding their outlet before pitching an idea.

 

35,000 BACKLINKS

The average page in top search positions has more than 35,000 backlinks.

 

58%

Displaying knowledge of past work and interests is what fuels 58% of influencers and journalists to write a story.

 

EMAIL MARKETING AND OUTREACH

293
BILLION

More than 293 billion emails are sent every day, and this is expected to increase to more than 333 billion by 2022.

 

TUESDAY

Tuesday is the best day for the highest click-through rates, whilst Thursday is the best for open rates.

 

82%

Rich personalisation within emails signify higher open rates as demonstrated by 82% of marketers.

 

72%

For every email journalists receive, 70% will spend less than one minute reading them.

 

73%

73% of journalists go online to find press releases.

 

45%

Globally, press releases with an instant news hook will be 45% more effective.

 

26%

Personalised subject lines in emails are 26% more likely to be opened.

 

1/2

Almost half of marketers like to test alternative subject lines when outreaching to optimise email open rates and performance.

 

9%

Marketers are beginning to experiment with email subject lines with emojis, but only 9% currently do this.

 

56%

56% of brands that use an emoji in their email subject line had a much greater open rate than brands that chose not to include emojis.

 

THURSDAY

The best day for the highest open rates for emails is Thursday.

 

<100
WORDS

Less than 100 words is the most desired amount for an email pitch according to 45% of journalists.

 

6X

You’re 6x more likely to experience a higher click-through from email campaigns as opposed to tweeting.

 

UNSUBSCRIBE

To achieve the lowest, unsubscribe rates, Sunday or Monday are best.

 

SPAM

Luckily, spam emails are far more infrequent, bypassing security filters more today than in the past.

 

THANKYOU

Being polite in an email and using the words ‘thank you’ will garner more interest than the average open rate.

 

14.1%

Segmented campaigns will earn marketers a 14.1% higher open rate than non-segmented digital campaigns.

 

66%

Age data is used to personalise emails by 66% of marketers.

 

8X

Transactional emails which are tailored to everyone receive eight times as many opens compared to regular emails sent in bulk.

 

2.5%

On average across all industries, expect a click-through rate of 2.5%.

 

INFLUENCER MARKETING STATISTICS

1500%

Search volumes for Influencer Marketing grew 1500% over the last three years.

 

65%

65% of marketers increased their influencer marketing budgets in 2019.

 

94%

94% of marketers consider transparency and authenticity key components to influencer marketing success.

 

85%

The top goal of influencer marketing is brand awareness (85%).

 

$10
BILLION

Influencer marketing by 2020 is expected to become a $10 billion industry.

 

17%

In America, 17% of organisations spend more than half of their marketing budgets on influencers.

 

67%

Influencer marketing has helped 67% of marketers reach a more targeted demographic.

 

67.6%

Sourcing relevant influencers is the largest influencer marketing challenge for 67.6% of marketers.

 

47%

47% of respondents recently surveyed reported they felt fatigued by influencer content.

 

70%

70% of teenagers trust influencers more than celebrities.