An ongoing test to gauge Google's use of image text readability in the search results.
Read moreAn ongoing test to gauge Google's use of image text readability in the search results.
Read moreA long term SEO experiment studying the effect on rankings when embedding widely used stock images on your site compared with using your own unique images.
Read moreThis controlled SEO experiment examined the hypothesis that Google’s algorithms would prefer visible content over hidden content. The experiment clearly demonstrated Google’s preference for visible text.
Read moreA long-term SEO experiment examining the hypothesis that outgoing links may play a role in Google’s ranking algorithms. The results were conclusive. Results were kindly observed by Rand Fishkin from SparkToro prior to publication.
Read moreThis technical experiment looked at the potential negative SEO effects of hosting a website on a shared IP address alongside 'bad neighbourhood' (low-quality, spammy and potentially malicious) type websites.
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