Firstly, we looked at the health of each Party's website. In particular, how many visitors each attracted a month, how quickly their websites loaded (a good indication of whether people will stay on the page), their referring domains (i.e.: the number of websites that link to each Party's site) and finally, their Domain Authority - a search engine ranking score of 1 - 100 developed by Moz that predicts how well a website will rank on a search engine.
Why are conservatives called tories?
Are conservatives racist?
What do conservatives stand for?
Why do conservatives deny global warning?
Are liberals better than conservatives?
How many snp mps are there?
How do you join the snp?
When will the snp manifesto be published?
Why do people vote snp?
How many snp voters voted for brexit?
Is labour left wing?
Who is the leader of labour party?
How many labour voters voted leave?
How to leave the labour party?
How many labour constituencies voted leave?
How to join the brexit party?
What does the brexit party stand for?
Who is the brexit party?
How is the Brexit Party funded?
How many members does the brexit party have?
Who is the leader of the liberal democrats?
How to join the liberal democrats?
Are liberal democrats racist?
Are liberal democrats left or right?
What are the liberal democrats party policies?
Who is the leader of the green party?
Is green party left or right wing?
Can green party win?
Is the green party a single issue party?
Is the green party for or against brexit?
We have analysed how many times media outlets are linking to each political party's website with different types of links. A "follow" link is where the website is telling Google that they trust the website they are linking to, and that they want to transfer some authority to the site. Follow links help a website rank better in Google and are often sought after by an SEO company on behalf of their clients. This is important as we can see a disparity in linking strategies from different newspapers. It can be deduced that a follow link acts as a vote of confidence, making it interesting to see which parties are being linked to the most.
We analysed the digital strength of current cabinet compared to shadow cabinets by looking at combined social following and the monthly searches each member gets a month.