CONTENT MARKETING STATISTICS

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CONTENT MARKETING

90%

90% of marketers prefer creating informational content over salesy content

 

3x

3x the amount of sales leads are generated with content marketing compared to traditional marketing

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62%

Content marketing is 62% cheaper to do than traditional marketing

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65%

65% of B2B marketers research keywords as part of their content marketing strategy

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58%

8.82% of global desktop search traffic done on Baidu in 2019.

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56%

56% of B2B marketers have increased their budget for content creation compared to 2017

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Top Voted

The top-voted issue for content marketers is changes to SEO algorithms

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42%

Only 42% of agencies have a documented Content Marketing strategy

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69%

69% of agencies utilise storytelling in their content 'frequently'

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74%

74% of agencies are extremely or very committed to content marketing

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56%

56% of B2C marketers upped their expenditure on creating content in the last year

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81%

81% of marketers in B2C state that they are creating more content that builds loyalty

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78%

Budgets for content marketing has gone up by 78% since 2018

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VIDEO MARKETING STATISTICS

87%

87% of businesses use video assets for marketing purposes

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79%

79% of consumers have been convinced by a brand’s video to buy their product

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81%

81% of marketers say video content has generated leads

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48%

48% of people are more likely to share video content over any other type of content

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34%

34% of consumers say they view video content primarily on a mobile

 

1-3
MINUTES

Marketing videos most commonly last around 1-3 minutes

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43%

43% of marketers still aren’t using live video in their content strategy

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80%

80% of marketers create clips that are 3 minutes or less

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71%

71% of marketers state that they envisage utilising YouTube more

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81%

81% of marketers claim video is the toughest sort of content to make

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15%

15% of marketers have discovered that long form video drives the lowest engagement rate

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VISUAL MARKETING

51%

51% of marketers are prioritising visual assets as part of their content marketing strategy

 

56%

56% of B2B content marketers have increased their use of visuals

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69%

69% of organisations share visual content at least once a day

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75%

75% of marketers receive improved ROI when they use visuals alongside their content

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65%

65% of marketers use stock images in their content

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Google
Position

Your content is more likely to rank in a lower Google position if you use stock imagery

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1-3 Days

For marketing teams it will take around 1-3 days to create, approve and publish just one visual asset

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44%

44% of marketers would like to produce more infographics

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PODCAST MARKETING

38%

38% increase in the use of podcasts in content marketing

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64%

64% of consumers are aware of podcasts in 2019 (up from 22% in 2006 )

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32%

32% of Americans have listened to a podcast in the past month

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$659
MILLION

Podcast advertising revenue is predicted to hit $659 million by 2020

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38%

38% of podcast fans state they have bought the products or services mentioned on those podcasts

 

PODCAST
LISTENER

Podcast listeners are more likely to follow companies and brands on social media

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26%

26% of audio listened to in the car is from podcasts (up 7% compared to 2017)

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