The owner of thebedslatscompany.co.uk came to us looking to increase sales generated through organic traffic. The site operated in a narrow niche (bed slats) but competition was tough. He was up against big box retailers with powerful websites such as Ikea and online giants like eBay who had made landing pages to target his main keywords. Fortunately, we are well versed in outranking even the toughest of competitors.
We started by carrying out a thorough technical audit which identified key technical SEO issues holding the site back. The website was built on the Magento platform, so we worked directly with the client’s development team to implement fixes. Next, the content marketing team looked at optimising the site to see where it could rank with the right technical and content structure in place. As we saw initial results and the client generated a return on their investment, they reinvested into our link building services to really power the site and push rankings higher.
The hard work put into the site paid off greatly when the client started to dominate the niche. By outranking the big box retailers and all other competitors for all their target keywords, they saw an excellent increase in sales. By choosing the right SEO agency and investing in the best services over a few months, the site jumped from approximately 500 organic users a month in February to over 5600 in April alone.