Case Study

Technical SEO for Vapour Lites

The Brief

Charles from Vapourlites.com first approached us in early June 2015. He had seen a steady decline in organic traffic which he suspected was caused by the pausing of SEO work he had with a previous agency. He wanted to recover website traffic, improve his rankings for several main keywords and establish the site as an authority in the industry.

The Results

In a niche as competitive as this, the below results are rare. After our SEO campaign the site secured first position and page rankings for several high search volume and hugely competitive keywords. The top 8 keywords that the site was now ranking for had a combined 220,000 searches a month. Organic visitors went from 12,000/month to 66,000, a 5.5 fold traffic increase.

Our Strategy

We incorporated several different techniques in our SEO strategy for the website. We have mentioned the need for a cohesive approach to SEO time and again and it was no different for this client. First the site was audited to make sure that any and all technical SEO issues were addressed. Next, we started using social media as an outreach tool with fantastic results. We created quality content on the blog to build the site into an industry authority and finally, we performed targeted outreach campaigns on key pieces to earn the highest quality links.
"This campaign yielded great results with a huge increase in organic traffic from high converting keywords"

The Results

Google.co.uk Rank represents the rank of the site on the day of writing this (1st December 2015). All entries marked “entered” means that when the campaign first begun, the site was not in the top 100 results for that term.