The AI search landscape
See how AI platforms like Gemini, ChatGPT and Claude find and use information, and what this means for brands trying to appear in AI answers.
Read chapterThe GEO playbook:
Generative engine optimisation guide
AI search is changing how people find and compare brands online. Platforms such as ChatGPT, Gemini and Claude can now answer questions directly, which means visibility is no longer only about where you rank in traditional search results.
As an award-winning GEO agency, we've created this playbook to explain what this means for your brand and how to improve your visibility in AI search.
Technical GEO
Discover the technical foundations that help AI systems access and understand your site, including crawl access, schema and site speed.
Read chapterOn-site GEO
Find out how prompt research, content structure and internal linking can help AI systems understand your expertise and when your content is relevant.
Read chapterOff-site GEO
See how off-site signals influence AI visibility, including the role of AiPR®, relevant brand mentions and context around the links and coverage you earn.
Read chapterGEO in practice
See what we’ve learnt from our own GEO experiments and client work, including examples of changes that have affected AI visibility.
Read chapterTracking and measuring AI visibility
Understand how to track brand mentions, citations and traffic from AI platforms, and measure changes in your visibility over time.
Read chapterAI search glossary
Read clear definitions of the GEO and AI search terminology you’re most likely to come across.
Read chapter
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Sign up to our GEO newsletterLLM optimisation checklist
Use our checklist to review some of the key areas that can affect your visibility in AI search.
Download our LLM checklist