_____INSIGHTS
Reboot Insights and
Resources
FEATURED
The GEO playbook
A guide to Generative Engine Optimisation. Read how to prepare your site for AI search, strengthen authority with AiPR, and track citations and visibility.
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The GEO playbook
A guide to Generative Engine Optimisation. Read how to prepare your site for AI search, strengthen authority with AiPR, and track citations and visibility.
How to earn high-quality Canadian links
An expert guide to earning authoritative Canadian media coverage through Digital PR. Our guide covers the country’s media landscape, localisation strategies, and how Canadian backlinks can strengthen international SEO performance.
How to land high-quality Australian links
A practical guide to Australian digital PR, showing how data-driven campaigns and local relevance translate into high-quality links at scale.
How to uncover what LLMs don’t know about your brand
A step-by-step guide to uncovering what AI tools know about your brand, where gaps exist, and how to improve visibility, accuracy and credibility in AI-generated answers.
SEO vs GEO: What is the difference?
A guide to the differences between SEO and GEO, and how both work together to improve visibility across search and AI-generated answers.
The ultimate guide to FOI requests for digital PR
Discover the benefits, expert tips, and Reboot’s proven FOI campaign process for securing high-authority media coverage and backlinks.
A guide to hyper-relevancy link building
A step-by-step guide with practical advice to build topical relevance, secure trusted citations, and grow search visibility over time.
A marketer’s guide to generative AI
A jargon-free guide to how generative AI and large language models work, and what they mean for your brand’s visibility in search.
How to improve your reactive digital PR strategy
A deep dive into reactive digital PR, exploring why most strategies fail and how effective reactive work earns coverage.
Top digital PR strategies for sportsbook brands
Discover top‑tier digital PR startegies for sportsbooks with data‑driven examples on how you can boost long‑term organic growth.
A guide to getting top-tier German links
Master German digital PR with expert insights on campaign strategies, journalist outreach, and tailored data that earns high-authority German links.
A guide to getting top-tier Spanish links
Learn how to secure top-tier Spanish links with data-driven campaigns tailored to regional media, local culture, and multilingual audiences
A guide to getting top-tier French links
Discover how to crack the selective French media with expert-backed, localised campaigns that earn authority links from high-quality outlets.
A guide to getting top-tier US links
Learn how to earn US coverage and high-authority links with data-led stories, localisation, and targeted media outreach.
How iGaming brands can turn data into links
Learn about the iGaming trends and data-led strategies to power highly shareable PR campaigns that drive media coverage and backlinks.
The cost of digital PR: In-house vs. agency
Compare costs, resources, and outcomes to decide between building in-house or hiring a digital PR agency.
What is context wrapping?
Learn what context wrapping is and how it can help influence how AI interprets brand mentions correctly and surfaces you in AI Overviews.
How to choose a GEO agency
A practical checklist for choosing a GEO agency partner, covering capability, evidence, measurement, governance, and delivery.
Cybersecurity: The paid media playbook
Dive into the latest cybersecurity ads report featuring spend trends, benchmark metrics, and campaign insights for smarter paid media planning.
The best SEO agencies in 2026
Discover the top 20 SEO agencies of 2026 - ranked and rated. Compare technical expertise, creative strategies, and data-driven performance to find the perfect SEO partner.
The best paid media agencies in 2026
Explore 2026’s top paid media agencies - ranked for creativity, data insight, and platform mastery. Compare agencies across budgets, industries, and global reach to find your perfect ad partner
The best data marketing agencies in 2026
Explore 2026’s top data marketing agencies ranked for unique datasets, real-world experiments, industry insights and AI tools - find the perfect partner for smarter campaigns.
LLMs.txt GEO experiment: How AI models crawl websites
A controlled experiment testing whether LLMs.txt files are accessed by AI models and whether they influence crawling behaviour or visibility in AI-generated responses.
Negative GEO experiment
A controlled experiment testing whether AI models can be influenced to surface negative claims through third-party content.
Influencing AI: The controlled GEO experiment
A test to uncover if and how large language models can be influenced to include desired content in their responses.
The SEO content compression experiment
Analysis of 42,000 webpages to look at content compression and ranking correlations.
AI vs. humans: The SEO content experiment
A controlled experiment to test how the rankings of AI generated content compares to human written content.
The 2026 AI statistics report
Explore data-led AI statistics for 2026, including adoption by industry and country, revealing how artificial intelligence is influencing growth, visibility and businesses.
The 2026 AI in marketing statistics report
The latest statistics on how AI is shaking up the marketing world, including adoption rates, barriers to implementation, and generative engine optimisation.
The 2025 eCommerce SEO statistics report
Discover the latest data on ecommerce SEO performance, including keyword rankings, traffic estimates, and cost comparisons, to optimise your online store's visibility and growth.
The 2025 SEO statistics report
Explore comprehensive SEO statistics covering ROI, salary benchmarks, and industry trends to inform your digital marketing strategy and investment decisions
The 2025 website statistics report
Access global website metrics, including traffic patterns, user behavior, and CMS usage, to enhance your site's performance and user experience.
The 2025 PPC statistics report
Analyse PPC advertising data, such as cost-per-click, conversion rates, and ROI, to refine your paid media campaigns and budget allocation.
The 2025 digital PR statistics report
Gain insights into digital PR effectiveness, including backlink quality, sentiment analysis, and campaign success rates, to boost your brand's online presence
The 2025 content marketing statistics report
Review content marketing performance metrics, such as engagement rates and lead generation, to enhance your content strategy and audience reach.
Law firm SEO: Common issues and opportunities
Identify and address common SEO challenges faced by law firms to improve search rankings and attract more clients.
SEO audits of 30 top marketing companies
Learn from SEO audit case studies of leading marketing companies to enhance your site's optimisation and performance.
SEO for accountants: How to fix common issues
Understand and overcome SEO challenges specific to accounting firms to improve online visibility and client acquisition
Bulk redirect and server response code checker
Analyse server response codes and redirect chains in bulk to identify SEO bottlenecks and optimise site performance.
Relevancy Rating™ tool
Evaluate backlink relevance using Reboot's proprietary scoring system, built around topical overlap, audience fit, and authority strength.
Domain extractor tool
Effortlessly extract domains from bulk URLs - ideal for creating disavow files, streamlining domain admin tasks, and enhancing SEO workflows
Digital PR calculator tool
Use our free tool to get a quick, ballpark cost for your digital PR package based on your requirements.
