Guides
Practical guides to help you get found online.
In-depth, research-backed resources that explain complex search topics clearly and practically.
Featured articles
The GEO playbook
A guide to Generative Engine Optimisation. Read how to prepare your site for AI search, strengthen authority with AiPR, and track citations and visibility.
>
The GEO playbook
A guide to Generative Engine Optimisation. Read how to prepare your site for AI search, strengthen authority with AiPR, and track citations and visibility.
What are query fan-outs? A guide
A guide to query fan-outs, exploring how AI models expand queries into related searches and how this research process influences which sources appear in AI answers.
How to earn high-quality Canadian links
An expert guide to earning authoritative Canadian media coverage through Digital PR. Our guide covers the country’s media landscape, localisation strategies, and how Canadian backlinks can strengthen international SEO performance.
200+ hours of GEO audits reveal 5 common GEO mistakes
A practical guide to the most common Generative Engine Optimisation (GEO) mistakes businesses make, and how outdated SEO thinking, weak authority signals, and poor content structuring can prevent brands from appearing in AI-generated answers. Learn what causes AI systems to overlook your content and how to fix it.
How to land high-quality Australian links
A practical guide to Australian digital PR, showing how data-driven campaigns and local relevance translate into high-quality links at scale.
How to uncover what LLMs don’t know about your brand
A step-by-step guide to uncovering what AI tools know about your brand, where gaps exist, and how to improve visibility, accuracy and credibility in AI-generated answers.
SEO vs GEO: What is the difference?
A guide to the differences between SEO and GEO, and how both work together to improve visibility across search and AI-generated answers.
The ultimate guide to FOI requests for digital PR
Discover the benefits, expert tips, and Reboot’s proven FOI campaign process for securing high-authority media coverage and backlinks.
A guide to hyper-relevancy link building
A step-by-step guide with practical advice to build topical relevance, secure trusted citations, and grow search visibility over time.
A marketer’s guide to generative AI
A jargon-free guide to how generative AI and large language models work, and what they mean for your brand’s visibility in search.
How to improve your reactive digital PR strategy
A deep dive into reactive digital PR, exploring why most strategies fail and how effective reactive work earns coverage.
Top digital PR strategies for sportsbook brands
Discover top‑tier digital PR startegies for sportsbooks with data‑driven examples on how you can boost long‑term organic growth.
A guide to getting top-tier German links
Master German digital PR with expert insights on campaign strategies, journalist outreach, and tailored data that earns high-authority German links.
A guide to getting top-tier Spanish links
Learn how to secure top-tier Spanish links with data-driven campaigns tailored to regional media, local culture, and multilingual audiences
A guide to getting top-tier French links
Discover how to crack the selective French media with expert-backed, localised campaigns that earn authority links from high-quality outlets.
A guide to getting top-tier US links
Learn how to earn US coverage and high-authority links with data-led stories, localisation, and targeted media outreach.
How iGaming brands can turn data into links
Learn about the iGaming trends and data-led strategies to power highly shareable PR campaigns that drive media coverage and backlinks.
The cost of digital PR: In-house vs. agency
Compare costs, resources, and outcomes to decide between building in-house or hiring a digital PR agency.
What is context wrapping?
Learn what context wrapping is and how it can help influence how AI interprets brand mentions correctly and surfaces you in AI Overviews.
How to choose a GEO agency
A practical checklist for choosing a GEO agency partner, covering capability, evidence, measurement, governance, and delivery.
Cybersecurity: The paid media playbook
Dive into the latest cybersecurity ads report featuring spend trends, benchmark metrics, and campaign insights for smarter paid media planning.
The best SEO agencies in 2026
Discover the top 20 SEO agencies of 2026 - ranked and rated. Compare technical expertise, creative strategies, and data-driven performance to find the perfect SEO partner.
The best paid media agencies in 2026
Explore 2026’s top paid media agencies - ranked for creativity, data insight, and platform mastery. Compare agencies across budgets, industries, and global reach to find your perfect ad partner
The best data marketing agencies in 2026
Explore 2026’s top data marketing agencies ranked for unique datasets, real-world experiments, industry insights and AI tools - find the perfect partner for smarter campaigns.
The best SEO agencies for finance companies in 2026
Discover the best SEO agencies for finance companies in 2026. Compare experienced agencies providing top SEO services for finance firms.
The best SEO companies for dentists in 2026
Explore the best SEO companies for dentists in 2026. Compare experienced companies and agencies offering dental SEO services.
The top eCommerce SEO companies in 2026
Discover the top eCommerce SEO companies in 2026. Compare experienced agencies offering SEO and organic search services for eCommerce brands.
The best electrician SEO agencies in 2026
Explore the best electrician SEO agencies in 2026. Compare experienced companies offering organic search consultancy and SEO for electricians.
The best enterprise SEO companies in 2026
Discover the leading enterprise SEO companies in 2026. Compare experienced firms specialising in enterprise-level SEO and organic search consulting.
The best healthcare SEO agencies in 2026
Discover the best healthcare SEO agencies in 2026. Compare agencies offering SEO and organic search consultancy in the healthcare industry.
The top manufacturing SEO companies in 2026
Explore the best manufacturing SEO companies in 2026. Compare 10 agencies offering SEO and organic search consultancy for manufacturing firms.
The best plumbing SEO agencies in 2026
Explore the best plumbing SEO agencies in 2026. Compare experienced companies offering SEO and organic search consultancy for plumbing brands.
The best real estate SEO agencies in 2026
Explore the best real estate SEO agencies in 2026. Compare experienced companies offering SEO and Organic Search consultancy for real estate.
The best SEO link building agencies in 2026
Explore the best SEO link building agencies in 2026. Compare experienced companies and agencies offering SEO link building services. Read more.
The best SEO agencies for small businesses in 2026
Explore the best SEO agencies for small businesses in 2026. Compare leading companies offering SEO and organic search services for small businesses.
