How many links you earned
Relevancy Rating™
Not all coverage contributes equally to search visibility.
Generate a Relevancy Rating™ to understand whether a placement is strengthening relevance, authority and recommendation potential.
Our clients
The issue with link reporting
Most reporting tells you:
How many placements you secured
How authorative those websites are
But the question many CMOs cannot answer is: Did that coverage strengthen our association with the topics we want to own?
A placement can generate visibility without strengthening what your brand is actually known for.
A mention on a high-authority website doesn't automatically build topical relevance. As search engines and AI systems increasingly rely on understanding relationships between brands, topics and trusted sources, relevance matters more than ever.
Relevancy Rating™ was built to answer that question.
What is Relevancy Rating™
Search and Generative engines increasingly decide which brands to rank, cite, surface and recommend based on the associations they build between entities, topics and trusted sources.
Unlike traditional backlink tools that focus primarily on authority metrics, Relevancy Rating™ evaluates contextual relevance, semantic similarity and topical alignment.
The result is a single weighted score between 0 and 100 that helps marketers understand whether a placement is strengthening relevance rather than simply generating a backlink.
Relevance is one of the foundations of AI visibility
At Reboot, we believe brands icnreasingly improve their visibility through three connected signals:
Recognition
Search and Generative engines increasingly decide which brands to rank, cite, surface and recommend based on the associations they build between entities, topics and trusted sources.
Relevance
Does the system understand what topics, categories and conversations your brand belongs in?
Recommendation
Is the system confident enough to surface your brand when users ask for solutions?
Why use Relevancy Rating™?
Relevancy Rating™ helps you:
Evaluate the true quality of earned media
Compare authority against relevance
Identify placements that strengthen topical ownership
Improve Digital PR targeting and prospecting
Support SEO, GEO and AiPR® reporting
Spot weak placements that offer little contextual value
Strengthen entity associations over time
Build stronger recommendation signals
Demonstrate relevance more clearly to stakeholders
Ensure your budget is invested where it will have the greatest impact
Understanding your score
Relevancy Rating™ (RR)
Relevancy Rating™ combines multiple relevance signals into a single weighted score designed to measure how strongly a placement reinforces association with a topic, category or area of expertise.
Relevancy strength classifications
Every report includes a Relevancy Strength Classification to help interpret the impact of a placement.
Hyper Relevant
Strong reinforcement of the target topic, category and entity relationships.
Semantically Relevant
Clear contextual and conceptual alignment with the target topic.
Topically Relevant
Supports relevance to the broader subject area, but weaker contextual reinforcement.
Broadly Relevant
Some category overlap, but limited reinforcement of topic ownership.
Not Relevant
Minimal alignment with the target topic or category.
How Relevancy Rating works
Relevancy Rating™ combines semantic analysis, entity recognition, contextual evaluation and authority signals to generate a weighted relevance score.
The framework evaluates:
- Domain topical alignment
- Entity alignment
- Audience match
- Mention quality
- Intent alignment
- Knowledge Graph relationships
- Topic overlap
- Content similarity
- Contextual fit
- Authority signals
- Sentiment alignment
- Domain topical alignment
- Entity alignment
- Audience match
- Mention quality
- Intent alignment
- Knowledge Graph relationships
- Topic overlap
- Content similarity
- Contextual fit
- Authority signals
- Sentiment alignment
Each signal contributes to a weighted score between 0 and 100, designed to measure how strongly a placement reinforces the association between a brand and a topic.
View full methodology
Each signal contributes to a weighted score between 0 and 100, designed to measure how strongly a placement reinforces the association between a brand and a topic.
Measure
Relevancy Rating™
Understand how strongly a placement reinforces topical relevance.
Build
AiPR®
Strengthen associations between your brand and key topics.
Scale
HRP™
Create proprietary content assets that reinforce authority and topic ownership.
Dominate
Search Strategy
Increase visibility in search discovery and recommendation engines.
Built for AiPR®
As recommendation-driven search grows, relevance becomes increasingly important.
Brands don't simply need visibility, they need strong associations. AiPR® helps strengthen the relationship between brands, topics and trusted sources across the web.
Relevancy Rating™ helps measure whether those associations are actually being created.
By evaluating contextual relevance, topical alignment and entity associations, marketers can better understand how effectively a placement supports future visibility, citations and recommendations.
Not all coverage strengthens relevance
A placement on a high-authority website isn't always a valuable placement.
Likewise, a hyper-relevant placement can sometimes contribute more to topic ownership than a mention on a larger publication.
As search engines and AI systems increasingly rely on understanding relationships between brands, topics and trusted sources, relevance is becoming just as important as visibility.
To be recommended in AI search, your brand needs to be strongly associated with the topics, categories and conversations that matter to your customers.
Generate your Relevancy Rating™ report and discover what your placements are really building.
