Help you evaluate the quality of earned media from your digital PR agency
Topical Relevance — Topic overlap and entity alignment between source and target pages.
Relevancy Rating™
Not all coverage contributes equally to search visibility.
Generate a Relevancy Rating™ to understand whether a placement is strengthening relevance, authority and recommendation potential.
Our clients
Introducing our Relevancy Rating™ tool - now in beta
Reboot’s Relevancy Rating™ is a metric created using our advanced backlink analysis tool, designed to measure the true SEO value of your earned links.
We are currently releasing the tool in beta as we refine scoring models and expand signal weighting based on real-world usage and feedback from the SEO and digital PR community.
By entering your URL and the referring page URL, the tool generates a detailed link relevance report with a weighted score out of 100, alongside authority insights and a radar graph visualising key ranking signals such as topical overlap, audience match and sentiment.
Benefits of using the Relevancy Rating™
Unlike traditional backlink checkers that focus solely on domain authority, this link relevancy tool evaluates contextual relevance and intent alignment. Not only will you be able to find out how relevant your backlinks are, but the tool will also:
Provide insight on which backlinks genuinely support organic rankings
Support smarter link prospecting by highlighting the signals that truly matter
Strengthen reporting conversations with stakeholders using a clear, weighted relevance score
Outperform competitors by understanding the importance of relevant link building
Uncover missed opportunities to improve anchor text or context wrapping
Provide confidence that your backlink profile is building long-term topical authority
Want to find out more?
Discuss your relevancy ranking or the importance of hyper-relevancy link building with a director today.
What the Relevancy Rating™ is made up of
Topical Relevance
How closely the subjects of both pages match using topic overlap and entity analysis.
Content Similarity
Overlap in content between the source and target pages, including keywords and concepts.
Contextual Fit
How naturally the link fits within the source page's surrounding content.
Authority
Domain authority and anchor text quality that contribute to the link's SEO value.
Methodology
The Relevancy Rating™ is generated using an external AI engine that analyzes both pages with Gemini, producing a scored breakdown across four dimensions.
Content Similarity — Keyword and concept overlap measured via embeddings.
Contextual Fit — How naturally the link is embedded in the source page.
Authority — Domain authority and anchor text quality assessed with KG and SERP signals.
Help shape the Relevancy Rating™
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