_____INSIGHTS
Guides
In-depth, research-backed resources to support your SEO and digital PR strategies.
The GEO Playbook
A guide to Generative Engine Optimisation. Read how to prepare your site for AI search, strengthen authority with AiPR, and track citations and visibility.
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How to earn US coverage and high-authority links with data-led stories, localisation, and targeted media outreach.
Access a step-by-step guide with practical, clear advice to build topical relevance, secure trusted citations, and grow search visibility over time.
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The GEO Playbook
A guide to Generative Engine Optimisation. Read how to prepare your site for AI search, strengthen authority with AiPR, and track citations and visibility.
A guide to getting top-tier US links
How to earn US coverage and high-authority links with data-led stories, localisation, and targeted media outreach.
A guide to hyper-relevancy link building
Access a step-by-step guide with practical, clear advice to build topical relevance, secure trusted citations, and grow search visibility over time.
The ultimate guide to FOI requests for digital PR
Discover the benefits, expert tips, and Reboot’s proven FOI campaign process for securing high-authority media coverage and backlinks.
A marketer’s guide to generative AI
A jargon-free guide to how generative AI and large language models work, and what they mean for your brand’s visibility in search.
Top digital PR strategies for sportsbook brands
Discover top‑tier digital PR startegies for sportsbooks with data‑driven examples on how you can boost long‑term organic growth.
A guide to getting top-tier German links
Master German digital PR with expert insights on campaign strategies, journalist outreach, and tailored data that earns high-authority German links.
A guide to getting top-tier Spanish links
Unlock top-tier Spanish links with data-driven campaigns tailored to regional media, local culture, and multilingual audiences
A guide to getting top-tier French links
Crack the selective French media with expert-backed, localised campaigns that earn authority links from high-quality outlets.
How iGaming brands can turn data into links
Leverage iGaming trends and data-led strategies to power highly sharable PR campaigns that drive media coverage and backlinks.
The cost of digital PR: In-house vs. agency
Compare costs, resources, and outcomes to decide between building in-house or hiring a digital PR agency.
What is context wrapping?
Learn how context wrapping shapes the surrounding language so AI interprets brand mentions correctly and surfaces you in AI overviews.
How to choose a GEO agency
A practical checklist for choosing a GEO agency partner, covering capability, evidence, measurement, governance, and delivery.
Cybersecurity: The paid media playbook
Dive into the latest cybersecurity ads report featuring spend trends, benchmark metrics, and campaign insights for smarter paid media planning.
The best SEO agencies in 2025
Discover the top 20 SEO agencies of 2025 - ranked and rated. Compare technical expertise, creative strategies, and data-driven performance to find the perfect SEO partner.
The best paid media agencies in 2025
Explore 2025’s top paid media agencies - ranked for creativity, data insight, and platform mastery. Compare agencies across budgets, industries, and global reach to find your perfect ad partner
The best data marketing agencies in 2025
Explore 2025’s top data marketing agencies ranked for unique datasets, real-world experiments, industry insights and AI tools - find the perfect partner for smarter campaigns.
