The AI search landscape
See how AI platforms like Gemini, ChatGPT and Claude source answers, and learn what signals help brands earn citations instead of rankings.
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The GEO playbook:
Generative engine optimisation guide
Generative AI has rewritten how people search. Instead of 10 blue links, AI answers questions directly and compresses user journeys. Visibility now depends on being cited inside those AI answers. As a leading GEO agency, we've built this playbook to explain what that means for your brand and how to respond.
What you’ll learn
What's changed in search and its impact on your brand
A practical on-site blueprint to make content clear, quotable and eligible for AI citation
An off-site and measurement plan to earn authority and prove ROI
Explore the GEO playbook
Read in order to build a complete GEO strategy, or jump to the section that matches your current goals.
Technical GEO
Learn the core technical setup that lets AI access and trust your content, including crawl access, schema, performance, and data freshness.
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On-site GEO
Find out how to map prompts, structure content for liftable facts, and interlink related topics so AI systems can recognise your expertise.
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Off-site GEO
Understand how AiPR and context wrapping turn Digital PR into deliberate authority building for AI search visibility.
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GEO in practice
Explore case studies and experiments that prove how technical, on-site, and off-site optimisation improve AI visibility.
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Tracking and measuring AI visibility
Discover how to track brand mentions and LLM referrals, report GEO performance, and connect results to revenue impact.
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AI search glossary
Access clear definitions of GEO and AI terminology to make complex ideas easy for marketing teams to apply.
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Speak to our GEO experts
Reboot Online is an award-winning search marketing agency built on experimentation, data, and delivery. Our work in GEO, AiPR, and context wrapping helps brands understand, measure, and grow visibility within AI search.
If you want a clear view of your current AI visibility and the actions that will move the needle, request a GEO audit. We’ll review your technical setup, on-site structure and off-site signals, then outline a practical plan.
