Many would have you believe SEO to be some form of black magic. Voodoo even. In reality, nothing could be further from the truth. Yes, years of observing, testing and probing search engine behaviour does give us a certain skill; the ability can even look like finesse or a form of art to an outsider, but really, it’s nothing but the employment of our accumulated vast experience for the good of your business. Like most things in life, it is something that can be taught to anyone who has an interest in the subject, and I believe that is where we stand out. The whole team here have a genuine passion and flair for all things SEO. We get a thrill in seeing our work culminate in actual results for your business. We get an even bigger pleasure in calling our clients to inform them of the progress they are making. But the greatest thrill of all is when a customer calls us to tell us the difference our online marketing services have made to his or her business. So, yes, everyone can dabble in search engine optimisation, but you really need to enjoy, even love, SEO to study and continuously keep up to date with it.
Where we differ from many other SEO companies is the way we approach problems. In most cases, SEO companies will have a set of generic procedures that they will follow for all of their clients. Whether the client is a cleaning services business or a furniture retailer, the SEO Company will employ exactly the same tactics and procedures. Here at Reboot, we build a completely unique list of procedures for each customer depending on their individual needs, goals and expectations. This is one reason why we do not publish a fixed price list. One example of this approach can be seen in the way we build links. Most website marketing companies will present you with a fixed price list for the links they will build. Whether they are directory, article or spammy comment links. As we do not use these unethical methods to build links, our approach is much more imaginative and creative. We create quality content which encourages other site owners to WANT to link to your site. You don’t pay for each link; you pay for our ideas and our experience in knowing what content produces the best results, which is called link baiting or link earning. These methods not only produce many more links, they are of a much higher quality and are therefore completely safe from any algorithm changes that Google or other search engines might make to exclude sites that employ spammy SEO tactics.
When it comes to changes to your website, we do not use keyword stuffing, automated linking software or other frowned upon methods of on page SEO. What we do is help you to improve your site so that your customers and visitors will want to spend more time on your site. We have found that this is one of the best on page methods of improving your search engine rankings. After all, what better signal to a search engine can there be than visitors spending a good amount of time on your website, flicking through many pages and even returning to your site frequently? So, if you would like to see some consistent, permanent and business changing results, and for us to use our flair, experience and passion for SEO to benefit your business; simply contact us by phone or e-mail.
This is a good question. Historically, cheap SEO worked. All you needed was a little general knowledge and you could rank sites quite easily and without too much effort. Just by spending an hour or so per week, you could visit some SEO related forums, pick some automated services such as Directory submissions, forum links or article and Press Release distribution and before you know it, your site has some decent traffic. Those days are over. Google has developed some of the most sophisticated, learning algorithms known to man; all searching for signs that a webmaster is attempting to ‘game the system’. It has a wide range of penalties available in its arsenal to dish out for every possible infringement of its quality guidelines. At an ever increasing regularity, it’s certainly dishing these penalties out.
Here at Reboot, we specialise in penalty recoveries so we see the devastation these type of penalties cause to companies on an almost daily basis. It is sad to say that most other SEO companies choose to ignore the writing on the wall and they negligently refrain from informing the potential client of the dangers. In some cases, they actually believe they will not get caught. Eventually, they all do. If your aim is to build a leading, long lasting website and business, then those tactics no longer offer a sustainable model for success.
Obviously, there are still companies offering such unethical and downright dangerous tactics. In fact, in a recent study we carried out, we discovered that 56% of companies blatantly admit to carrying out such tactics. What they don’t tell you is the level of risk this involves and the devastating results the impending penalty will have on your business. Unfortunately, this is exactly the type of link building you receive with such companies. I would argue that unless you can budget for good quality SEO, you should avoid it altogether until such a time that you can.
In essence, we are more expensive purely based on the quality of our work, and on the amount of time and resources we use to accomplish our work. More on this a little further down.
You can read a little more about the advantages of hiring an online marketing company to carry out SEO services for you vs one dedicated person here but in essence, it’s no longer feasible to have just one or two people to carry out your SEO services. Why? Let me explain… Links are still one of the dominant forces in determining how well your site ranks. However, not just any links; good quality, authoritative and editorially given links. No directories, no bookmarks, no link farms. In short, only quality links will do.
Well, you earn them. Yes, it’s no longer link building, but link earning. You create content that is so informative, so original, so referable, so vibrant that people actively link to it. This is not something that is achievable by just one or two people; you need a team behind you.
As a minimum, you will need:
Expert Researcher: Amongst their many roles, this is someone who can identify formal sources and materials that will help to support and enhance your content.
Talented Journalist: For businesses, the calibre of writing must be unparalleled. Other sites will not wish to link to your content if it is not informative or of a high quality.
Graphic designer: An intuitive and talented graphic designer should be able to represent statics in an aesthetically pleasing and professional manner.
Technical SEO Expert: This person will often complete the initial groundwork and a study of any new clients. From copywriting to link baiting, they will often address any domain, copyright or legal matters
Outreach Expert: This person ensures the right people are made aware of the content.
Social Media Expert: A social media native will know how to get the best exposure for your content on Facebook, Twitter or Instagram.
You need a good quality SEO company. A one man band just does not have the spectrum of skills required.
We hear this all the time and it’s one of the biggest misconceptions out there. No matter how boring your area of expertise is, I guarantee you we will be able to find angles or subjects that will capture the imagination of related bloggers. It just takes some creativity and a brainstorming session or two. Before you know it, a cleaning company has a story go nationwide in many national and local, high-authority newspaper websites. We have also experienced a house selling company being the target of hundreds of high quality links after a revenge story we wrote goes viral. Once, a stationary company selling printing paper had a story about stationary theft from the office go viral, which acquired hundreds of links from places like Telegraph, BBC and Guardian.
As you can imagine, we have an extremely wide range of clients. From the small local business with local, low-medium level competition such as a local plumber for £500 - £750/month to the nationwide companies in some of the most competitive areas where budgets can range from £3000 – £10,000/month. It really depends on which aspect of SEO is most important we concentrate on and upon your individual requirements. We try and help any budget but sometimes, if the expectations and budget are on differing ends of the scale, we do have to politely decline.
No, for the following reasons.
And if the above 3 were not enough, the absolute clincher is this. When you invest in quality SEO services such as content marketing for your website, you are investing IN YOUR WEBSITE. i.e. you are adding permanent content that will attract a steady stream of links naturally for the life of the site. You are not paying for traffic, but you are paying for great content that will produce, and, hopefully keep producing great traffic. It is similar to the difference between renting and buying a house. If you stop performing SEO on your business, the good content and the foundations of your site remains. If you spend £3000 every month on PPC and afterwards stop, you are left with nothing. In the long run, organic SEO is a no-brainer.