Elite digital marketing

SEO.

From your website code, to your digital PR, SEO should be in
your brand's DNA.

CHOOSING THE BEST UK SEO COMPANY - A TWO-WAY STREET

The biggest mistake people make when choosing an SEO company is not understanding that it is just as much about the SEO company choosing you, as it is you choosing them. Some may find this surprising, but real SEO agencies are not interested in a high client turnover. They want clients for life.

For SEO to achieve its real potential, everything must line up perfectly and work in tandem. Like a key in a lock barrel, every aspect of your site needs to be as good as it can possibly be, both on-site and off-site. If you get everything just right....

YOU WILL DEFEAT YOUR COMPETITION AND DOMINATE THE SEARCH RESULTS.

A quality SEO agency will most probably ask you far more questions than you ask them. When you call Reboot, we want to ensure that as a potential client you are as ready for the road ahead as we are. We want to know that the changes we recommend will be carried out in a timely manner. If you are looking for a company that will just do some "black magic" in the background without any assistance or input from your side, then we are probably the wrong company for you.

It must be a joint effort to get your site where you want it to be. This is why a close-knit relationship with your SEO company is vital. An efficient rapport that is direct and with as few links in the chain as possible. We need to make sure we can work as team, otherwise it is likely to be waste of everyone's time and resources.

SO, YOU ARE LOOKING FOR A NEW SEO COMPANY?

Here at Reboot we do not claim to be the largest SEO company. In fact, we are proud to be an expert 20-person team. Our level of search engine optimisation expertise and the results we achieve are unparalleled in the digital marketing services industry today.

Combined, our SEO experts have accrued over 90 years of experience in the online marketing field. Experience that you can tap into, and benefit from. Some of us have worked as search engine optimisers for some of the largest blue-chip companies, whilst others have owned their own businesses which outranked household name brands. This gives us a unique perspective, appreciation and understanding of your business, which is rare in the SEO industry.

Our strengths

Our strengths come from our complete dedication to SEO, the flexibility that our unique processes afford us, and our ability to really understand our clients, their businesses, and their goals.

We talk to our clients directly

We talk to our clients directly, to the point and in plain English. We integrate and become a part of your team. Utilising a revolutionary pod system for our teams means that we have no need for “account managers” or other middlemen, which ensures a direct line of communication, complete clarity, and total transparency.

We do not outsource

This means that we do not outsource any part of our SEO services to the Far East. Unlike most other SEO companies, we carry out all the work in-house. This is the only way that we can ensure that the highest level of service is maintained and delivered

You might also notice that we do not make any grandeur claims about our company apart from one promise: the results will ASTOUND you.

TESTIMONIALS & CASE STUDIES

strategy Tackle Duplicate Content Issues
results +124,702 organic visits/month
strategy Robots.txt Audit & Update
results +50,000 organic visitors/month'

You may have seen similar promises from other SEO agencies

So you are probably wondering why you should trust us. The answer is simple: we have struck the right balance between creativity, technical knowledge, and long-term experience. Few other SEO agencies can claim the same or match the results we achieve.

To prove that, here are the 3 golden questions you should ask every single SEO agency that you speak to:

Can you show me examples of your satisfied clients who have worked with you for more than 5 years?

This question is extremely important to ask when looking for an SEO agency. Any bad, or average, SEO company will only have clients who have been with them for a short period of time. The average time a normal SEO agency retains a client is 6 months, before they realise that they are not receiving the return-on-investment (ROI) that they need, or their money is being wasted with little or no work being carried out, and leave.

Therefore, if an SEO company can demonstrate to you that they have at least 5 clients that have been with them for more than 5 years, this is great news. They have got over the first hurdle.

As for us, we believe that we have one of the lowest client turnover rates in the industry. Our clients see such amazing growth and results that they simply do not want to go anywhere else. We are happy to share existing long-term clients with any potential new client before beginning any work.

5 years ago, we had 6 clients. We are pleased to say, all of them are still with us to this day.

Can you explain your link building technique(s) and provide examples of links you have achieved for your clients?

This is a biggie. Links are still an incredibly important ranking signal for Google’s algorithms, and there is no sign of this changing any time soon.

Most SEO companies still use outdated methods. Methods which have been clearly labelled by Google themselves as link schemes, and therefore outside their guidelines. These methods could have damaging consequences, such as penalties resulting in a huge loss of rankings and organic traffic.

Unfortunately, we STILL see link schemes such as guest blogging, comment spam and the use of PBNs (Private/Public Blog Networks) being openly offered by many agencies, despite being clearly against Google’s guidelines.

At Reboot, we focus on offering one of the finest Digital PR services in the world. Our tried and tested approach gives our clients access to some of the most authoritative links available. These links are earned with a lot of skill and hard work. We use a unique approach to Digital PR to create the most engaging and attractive content that journalists fight over the right to use and publish first.

No one does Digital PR like we do. The links we achieve have proven time and time again that they are what is needed to blast any high-quality and technically sound site to the top of the search engine result pages (SERPs).

Want to see some of the links that we have achieved? Our transparency has driven us to build a system where we record and publish every placement we achieve for our clients. See some of the most recent examples here.

Here are just some recent links we have achieved for our clients

Can you show me real examples of competitive keywords that you rank top for on Google?

Probably one of the most important questions you should be asking, but surprisingly it is one we are asked the least.

Everything that we do, and everything that our work is about, has one goal: to increase your website’s traffic via increased organic search engine rankings.

So, it makes perfect sense that anyone offering SEO services should be able to demonstrate a great track record of doing just that for other clients. You should always ask for examples of rankings achieved for existing clients and study them closely.

Whilst studying the results, ask yourself:

Would ranking for this keyword be difficult to achieve?
Do they rank where the SEO firm claims they do?
How long has the site been ranking there for?
How many searches a month does this keyword have?

It is one thing to rank on the first page for a relatively easy keyword every now and then, but it is a completely different thing to rank in the top 3 for hugely competitive keywords and maintain it.

Want to see some of our results? No problem. Unlike others, we (and our clients) are more than happy to show off the amazing results we have achieved so far via recent case studies. Our results cover almost every industry and we rank for competitive keywords in the UK and in global search results too. This includes 3000+ number 1 positions and 24,000+ top 3 positions.

Here are just a tiny selection of top 3 positions we have achieved
private plates
135,000/month
arsenal tickets
40,500/month
golf shoes
33,100/month
airport taxis
18,100/month
bitlock recovery
12,100/month
slower doors
12,100/month
sell house fast
3,600/month
manchester locksmiths
135,000/month

Industry leaders talking about our research

Besides our clear and transparent answers to the above questions, there is a lot more we could be shouting about. Our SEO experiments are followed and hailed as some of the best in the industry by a number of professionals.

Industry leaders like Rand Fishkin (previously from MOZ) and Brian Dean of Backlinko have observed, analysed and widely shared our data-driven research for the benefit of the wider digital marketing industry.

We could also go on to bore you with some of the great industry wide audits our award-winning content marketing team have carried out, which have been featured in places such as the RICS, the Institute of Chartered Accountants and Search Engine Journal.

SEO SERVICES WE OFFER

Let’s not forget our social media, PPC (Pay Per Click) and expert technical SEO teams. Teams that have fine-tuned some of the biggest brands campaigns to really make them stand out from the crowd. Our other technical SEO services includes:

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TECHNICAL AUDITS

Technical SEO is one of our 5 keystones and for a good reason. With strong technical foundations, any top tier digital PR links earned to the site can have maximum effect. The highest-quality content and links provide forward momentum and with a poorly optimised site, that momentum is wasted.

We look at everything from page redirects and optimised meta data to canonical tags and internal linking structures to ensure everything onsite is working towards your search engine optimisation goals. You can find more details here.

LINK BUILDING

Still one of the most important Google ranking factors, linking building has become an art form. While most other SEO companies still use tactics that are outside of Google’s guidelines, damaging tactics such as guest blogging, PBNs and article submissions, we at Reboot have spent our time developing and fine tuning one of the most revered digital PR teams in the UK.

We generated over 1800 placements last year for our clients, from national and regional press to highly authoritative and topically relevant publications. We don’t take shortcuts and we never pay for links. Instead, we produce engaging, topical and statistical content that journalists love to publish.

Our approach to earning links for your site results in the best type of high profile, editorially earned links without the associated worry of not abiding by Google’s guidelines. Learn more about our approach to link earning here.

KEYWORD RESEARCH

A unique blend of inhouse tools and a clever analytical viewpoint allows us to find the golden nugget keywords that you are most likely overlooking. Once we get you to the top positions, we won’t rest. We start looking for other opportunities to deliver the highest return on investment possible. You can find more information on how we use keyword research to help your business here.

SITE SPEED

Even in today’s mobile-first world, very few SEO agencies fully appreciate the huge effect site speed can have on an SEO campaign. Google themselves has stated that a 200ms response rate from your server is an important milestone to achieve.

Our technical team can help you optimise the speed of your website so poor user engagement signals like bounce rate and time spent on site aren’t damaging your organic performance and bottom line.

In some cases, moving to a better host is unavoidable. With our huge buying power, we have strong relationships with some of the top hosting companies and can get you far better rates than you would get through other channels. More details on our page speed service can be found here.

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PENALTY RECOVERY

Like so many others before you, your site may have been affected by previous low-quality SEO work. Cheap SEO services often leave a trail of ranking penalties behind them. Reboot SEO is here to help.

We have helped over 50 companies in the last 3 years fully recover their rankings following a Google penalty. By carefully analysing your site and superimposing the known Google updates, we can investigate the main cause of the manual or even algorithmic penalty. With our knowledge and experience, we can create a detailed plan on how to best tackle the issues so that you can recover your valuable organic traffic. If you think your site has received a penalty, find out more about how we can help here.

DISAVOW SERVICE

Actively disavowing links can be vital, don’t let anyone tell you otherwise. Too many toxic links are NOT something you should trust Google’s algorithms to detect and ignore. We know from hard-earned experience the important of removing toxic links and disavowing those which are not removable. We are not an SEO agency who likes to leave things to chance, and neither should you when it comes to your website. This is a part of our service for all organic SEO clients. Learn more here.

DUPLICATE CONTENT

With so many competitors all working to be at the top of Google’s SERP index, having unique and comprehensive content which matches the searcher intent of the keywords being targeted has never been more important.

Just behind not having a competitive link profile, we believe content issues are this year’s biggest SEO problem. We are experts at detecting and diagnosing all kinds of content issues and coming up with ingenious ideas on how to overcome them. Think you might be suffering from thin and/or duplicate content issues? Find out more now.

ECOMMERCE

Online shops often suffer from several similar onsite and offsite SEO issues. We have worked with countless ecommerce clients and know what to look for when it comes to generating more organic sales. Find out more about how we can help ecommerce stores here.

TECHNICAL AUDITS

Technical SEO is one of our 5 keystones and for a good reason. With strong technical foundations, any top tier digital PR links earned to the site can have maximum effect. The highest-quality content and links provide forward momentum and with a poorly optimised site, that momentum is wasted.

We look at everything from page redirects and optimised meta data to canonical tags and internal linking structures to ensure everything onsite is working towards your search engine optimisation goals. You can find more details here.

LINK BUILDING

Still one of the most important Google ranking factors, linking building has become an art form. While most other SEO companies still use tactics that are outside of Google’s guidelines, damaging tactics such as guest blogging, PBNs and article submissions, we at Reboot have spent our time developing and fine tuning one of the most revered digital PR teams in the UK.

We generated over 1800 placements last year for our clients, from national and regional press to highly authoritative and topically relevant publications. We don’t take shortcuts and we never pay for links. Instead, we produce engaging, topical and statistical content that journalists love to publish.

Our approach to earning links for your site results in the best type of high profile, editorially earned links without the associated worry of not abiding by Google’s guidelines. Learn more about our approach to link earning here.

KEYWORD RESEARCH

A unique blend of inhouse tools and a clever analytical viewpoint allows us to find the golden nugget keywords that you are most likely overlooking. Once we get you to the top positions, we won’t rest. We start looking for other opportunities to deliver the highest return on investment possible. You can find more information on how we use keyword research to help your business here.

SITE SPEED

Even in today’s mobile-first world, very few SEO agencies fully appreciate the huge effect site speed can have on an SEO campaign. Google themselves has stated that a 200ms response rate from your server is an important milestone to achieve.

Our technical team can help you optimise the speed of your website so poor user engagement signals like bounce rate and time spent on site aren’t damaging your organic performance and bottom line.

In some cases, moving to a better host is unavoidable. With our huge buying power, we have strong relationships with some of the top hosting companies and can get you far better rates than you would get through other channels. More details on our page speed service can be found here.

PENALTY RECOVERY

Like so many others before you, your site may have been affected by previous low-quality SEO work. Cheap SEO services often leave a trail of ranking penalties behind them. Reboot SEO is here to help.

We have helped over 50 companies in the last 3 years fully recover their rankings following a Google penalty. By carefully analysing your site and superimposing the known Google updates, we can investigate the main cause of the manual or even algorithmic penalty. With our knowledge and experience, we can create a detailed plan on how to best tackle the issues so that you can recover your valuable organic traffic. If you think your site has received a penalty, find out more about how we can help here.

DISAVOW SERVICE

Actively disavowing links can be vital, don’t let anyone tell you otherwise. Too many toxic links are NOT something you should trust Google’s algorithms to detect and ignore. We know from hard-earned experience the important of removing toxic links and disavowing those which are not removable. We are not an SEO agency who likes to leave things to chance, and neither should you when it comes to your website. This is a part of our service for all organic SEO clients. Learn more here.

DUPLICATE CONTENT

With so many competitors all working to be at the top of Google’s SERP index, having unique and comprehensive content which matches the searcher intent of the keywords being targeted has never been more important.

Just behind not having a competitive link profile, we believe content issues are this year’s biggest SEO problem. We are experts at detecting and diagnosing all kinds of content issues and coming up with ingenious ideas on how to overcome them. Think you might be suffering from thin and/or duplicate content issues? Find out more now.

ECOMMERCE

Online shops often suffer from several similar onsite and offsite SEO issues. We have worked with countless ecommerce clients and know what to look for when it comes to generating more organic sales. Find out more about how we can help ecommerce stores here.

WE WANT TO HEAR FROM YOU!

Contact us if you are interested in speaking to our team about Reboot becoming your new SEO company. One thing is for sure: we look forward to getting stuck into your SEO campaign.
Some of the amazing brands we work with

FAQS

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Why should I invest in SEO over other types of online marketing?

One of the main reasons why you should invest in your website’s SEO over other types of online marketing is because of the return on investment that it can generate.

Whilst other types of advertising can generate instant traffic, they do not immediately turn your website into an asset. The second you stop pushing money into your pay per click (PPC) campaigns the traffic will stop, and sales come to a halt. Whereas with SEO each first page ranking that you secure makes your website more valuable.

Should you completely stop investing in SEO you will retain your rankings for some time. If you wanted to sell your business, you can also attach a firm number to how much the organic traffic your site generates is worth by looking at cost per click (CPC) and search volume data.

How much will it cost to rank #1?

This depends on several factors including how competitive your target keywords are, what skills and resources you have within your own team and if you have had any prior SEO work carried out. As a business owner you need to protect the health and longevity of your website and its ranking by only investing in the highest quality services.

Some agencies claim that they can secure you page one rankings for the low price of £150 a month but you must not be tricked. Traditional SEO packages such as this can only end in three ways:

  • You will never achieve the rankings required to grow your business despite investing in their services for months or even years (yes, we have clients come to us who have been working with an agency for years without seeing any return on their investment!).
  • You will need to invest in further services such as additional link building or content optimisation to see the results that you were initially promised (even in these cases you will likely be charged a lot more than a more honest and higher quality agency would charge and be given a much lower quality service).
  • In our experience the most likely result is that your SEO work will be outsourced to international workers who will use old school, spammy tactics to try and rank your website. Not only will these not be effective, they put your site at serious risk of a Google penalty which can wipe out a sites organic traffic for good.

At Reboot we offer a range of tiered prices so that we can cater to businesses serious about earning first position rankings. We can be flexible with our services so that you can see a return on investment initially before reinvesting into the higher tier services that will be needed to rank for your most competitive and high search volume keywords.

Our years of experience and many successful SEO campaigns allow us to offer an honest and accurate price after we have reviewed your website, the keywords you would like to rank for and the levels of competition in your industry.

Contact us today for a free audit of your website and further details on our services and price options.

When will my site be number one for my keyword?

As SEO specialists we can help you structure your website, content and link profile to give your website the best chance of ranking in the shortest amount of time possible but make no mistake, no one can control Google and offer guarantees on when you will be ranking. Any claims which promise first page rankings in X amount of time should immediately set alarm bells ringing.

How long it will take to rank for your target keyword will depend on the level of competition, where you currently rank and your existing link profile. The SEO strategy for each website must be unique and tailormade which is why an exact date you will be ranking will always be inaccurate.

We can say with certainty that with the right approach and SEO strategy in place, you can see a return on your investment within a matter of months. By targeting a mix of higher search volume, more competitive and more long-tail, low competition keywords you can start generating organic traffic that will convert sooner.

What does 'black hat', 'grey hat' and 'white hat' mean?

The “hats” in SEO refer to a website owners’ approach to their SEO campaign. The tools, tactics and techniques they use to try and secure first page rankings can differ depending on which hat the SEO chooses to wear.

  • Black hat refers to those who choose not to follow Google’s published guidelines. They often engage in risky, large scale, aggressive campaigns designed to secure quick rankings (how effective such tactics can be is heavily debated).

    Such an approach makes it highly likely that your website will receive a Google penalty when the black hat tactics are discovered. Blog comment links, hacked websites and buying links could all be considered black hat techniques.
  • Grey hat SEOs sit somewhere in the middle of within Google’s guidelines and outside of them. They will usually decide how to approach their SEO campaign depending on the website they are working on, the goals they have and the keywords they are targeting.

    Often the tactics used are slightly less risky (when used correctly) but if discovered could still result in a sharp drop in rankings and a penalty. Sponsorship links or putting up high quality yet unnecessary content could be two grey hat tactics.
  • White hat SEO strictly uses techniques and strategies that fall within Google’s guidelines. At Reboot we focus our efforts on white hat SEO because it secures long term success for our clients and when done correctly is simply more effective.

    The white hat SEO won’t engage in any paid link schemes and will ensure that all their content is published for the benefit of their users. They will earn links by publishing such high-quality content that people naturally want to link to it. This is not to say they do not perform outreach for their content, just that any outreach is not done purely to manipulate the search results.

The white hat SEO won’t engage in any paid link schemes and will ensure that all their content is published for the benefit of their users. They will earn links by publishing such high-quality content that people naturally want to link to it. This is not to say they do not perform outreach for their content, just that any outreach is not done purely to manipulate the search results.

Can I rank with links alone?

Whilst even as recent as a couple of years ago you could rank with relative ease with a few high-quality links alone, Google is changing and changing fast. This does not mean that links are any less important and make no mistake, without links of equal or higher power than your competitors you are unlikely to rank. Other areas are also more important than ever to find success in the search results.

You can have 10x better links than your top competitors but if your content is low quality, duplicated or does not match the searcher intent of your target keyword, you can forget ranking. To dominate the SERPs today you need to have the highest quality links, a well-designed/built website and content that searchers will love. Fortunately, we are experts at helping our clients create all of this.

What are the different types of links?

Follow: A follow link is one which passes page rank/link juice to the site being linked to. It tells Google that you trust the site you are linking to. When it comes to SEO and ranking in the search engines, follow links carry the most weight.

NoFollow: A nofollow link is where a webmaster or author includes a link but does not want to pass pagerank and/or want search engine spiders to follow the link to the page being linked to. It will be defined using a 'rel="nofollow"' tag in the source code of the link.

Mention: A mention is where the author of a page will source or cite another website but will not include a clickable hyperlink to the source itself. Mentions can come in many different forms including URL mentions (the URL of the domain being cited e.g. example.com) and brand mentions (e.g. "research from Brand Name shows...").

Recently, Google introduced some new rel attributes to help webmasters clarify the types of links being published on their website. These new attributes include:

Sponsored: The sponsored attribute allows webmasters and/or authors to specify when a link has been placed as a result of a paid advertisement or sponsorship.

User Generated Content: Where a website allows user to submit content and add links to such content, they can now use the rel=ugc tag to let Google know that such links are published by users and not the webmaster/an approved author. These will most likely be seen on forum and/or comment links.

REBOOT HOW TO AND TUTORIAL VIDEOS TO HELP YOU SEO

By their very nature, keystones support each other to build something that is fully functional, and long-lasting.

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