Below are just some of the things that our Google Shopping ad services will help you do:
We help ecommerce stores in all industries set up, manage, and grow successful Google Shopping campaigns.
eCommerce is fast paced, it’s not all about selling more, sometimes out of season stock needs to be moved or you need more profitability in your sales.
At Reboot we understand ecommerce companies and their business goals, that's why we integrate real world business data into our Google shopping campaign so we can help your business where it needs it most
Plain and simple, Google Shopping (previously Product listing ads) helps companies sell more.
By placing ads on high value placements such as Youtube, Google’s Display Network (GDN), and combining this with your user data, we can get Google to turn a new customer into a loyal one with ease.
By pulling vital business data like your profit margins into your campaigns, we will help improve the overall profitability of your ad account.
We utilise machine learning bidding strategies to optimise for profit instead of purely value and sales. Ultimately this means that your Google Ads will have a much bigger impact on your bottom line.
Our specialists will ensure that you are factoring in return rates and Average Order Value (AOV) into your data feed, so that we can more accurately forecast customer lifetime value.
By combining this with lifetime reports from Google Analytics 4 (GA4), we will create a model that helps grow your overall sales from each and every customer.
Additional use of machine learning and retargeting helps push more products to your loyal customers, and drive more sales early in the purchase cycle.
We help our clients make the most of their advertising budget by retargeting the people that you have already captured from other channels.
This, partnered with the other techniques mentioned above, works to increase your overall Return on Ad Spend (ROAS) and allows you to grow your business at a faster rate.
Using product data, we will integrate stock levels into your business data feed, working to clear that pesky end of line stock.
When you have particular areas of focus, we will segment your feed to push those high priority products and keep products moving off the virtual shelves.
Our test and learn approach to Google shopping means we are constantly iterating and testing to lower your CPA and boost your bottom line ROAS (Return on ad spend). Our day to day optimisations focus on:
- Improving Landing Pages
- Optimising Product titles
- Running Image tests (e.g. model vs catalogue)
- Refining category splits
- Developing business data implementations
At Reboot, we also take care of all of your feed management and merchant center setup.
If you don't have a data feed ready, we can provide you with the tools and know-how to get started and then we can optimise the primary feeds with supplementary feeds via Google sheets.
We port these over to Meta and Tiktok when useful.
We make use of their ecommerce solutions too and provide more dynamic shopping solutions so you can better interact with your customers.
We work with you and your team to ensure that you are providing correct shipping information and return rates which helps to build customer trust. We will set this up so that your PLAs work perfectly.
Reboot will also help you choose a CSS service, which can provide an up to 20% rebate on your Cost Per Click (CPCs).
We follow a bespoke process to ensure that our work is tailored to your business goals, objectives and needs. Below is an overview of how our Google Shopping agency approaches campaigns.
We start by discussing your objectives, whether you want to reduce your CPA, increase sales, or focus on improving your ROI.
Understanding your business objectives is key to designing our optimal Google Shopping strategy.
We audit your current feed set up and account structure.
Our Google Shopping experts will identify the key areas of improvement and use these insights to design a roadmap for the coming months.
We plug-in business data over time that will help us reach your business goals. We then create the Google shopping and/or Performance Max campaigns to meet those goals at a budget and pacing that works for you.
We will optimise your account with our iterative test and learn approach, we follow a data-led methodology to A/B test changes, and monitor their impact on your KPIs.
Some of the early tests may involve running multiple product titles, or updating images and landing pages via feed rules and supplementary feeds.
We create a dashboard that will help you understand how we are tracking towards your business goals, but also help us derive insights that we can provide in monthly reports to drive further value for your business.
Google shopping is a way of selling products via the Google network, reaching placements like GDN, Youtube, Search and beyond.
Your listing ads are visual representations of your products and can include sales and discounts, or even free gifts via coupon codes.
Google Shopping is a great way to reach more customers and drive more sales, and a Google Shopping company will play a key role in ensuring that your campaigns are set up for maximum success.
Experience has shown us that Google Shopping ads work best at a £2k minimum, however we do have clients that make it work with less always with the aim of increasing spend as returns are seen.
Being in charge of your budget, we don't like to operate on a percentage model as it risks introducing mis-aligned incentives.
To show you that we are all about your business, we operate on an hourly fee which we charge every month. This allows us to spend our time efficiently in the areas that will generate you the biggest ROI.
Google shopping clients can be onboarded quickly compared to other campaign types, and the first step will be scheduling and intro call and presentation to help us define your strategy.
PLAs are influenced by a number of factors, similar to search ads, but they mainly focus around your bid and quality scores.
Your bid is impacted by smart bidding algorithms that help place your bid based on user data signals. To make best use of your budget, working with smart bidding is key!
Quality scores for PLAs are made up of your product titles, landing pages and images. The effectiveness of each will influence your auction eligibility and the overall quality scores of your ads.
We actually make Google Shopping ad audits part of our pitch process in order to better understand your current positioning and account performance.
If you want one, reach out and we will be happy to provide one free of charge.
While Google shopping is our main area of expertise, we are no strangers to Meta and Tiktok shopping solutions.
Social shopping has grown rapidly in recent years and, while it may most popular when advertising lower ticket items, these channels will help get customers in the door to drive larger LTV sales.
Beyond ecommerce, Reboot is a full stack agency. We are a respected
Paid Media agency
, offering a wide range of creative and data-driven services (like our industry-leading
digital PR services ),
If you want to talk about any of these, please reach out!