_____Digital PR Specialist

Digital PR Specialist

Flexible Working Hours
Company Pension
Bonus
4-day Week (Fridays Off!)
Remote Work
Health Care Cash Plan
Nomad Working Policy

POSITION OVERVIEW

Job Type: Full-Time
Salary: 28500+
Required Experience: PR & Marketing
Location: Remote - UK (London, Leeds, Manchester)

The Opportunity

We’re looking for results-driven Digital PR Specialists to join our award-winning SEO agency, Reboot Online.

You’ll be joining a high-performing, fully remote team (with a 4-day work week, yes really!) and collaborating with Managers and Executives to deliver PR campaigns that don’t just grab attention - they earn high-quality links, drive SEO performance, and deliver results clients can see.

You’ll lead on strategic campaign execution, drive media engagement, and be the go-to specialist when it comes to combining creative ideas with smart, SEO-led thinking.

REQUIRED SKILLS

  • Hands-on digital PR experience
  • Excellent communication and presentation skills
  • Ability to think 'outside-the-box'
  • Proficient in Microsoft Office/Excel
  • Excellent writing and organisational skills
  • Proactive with the ability to multi-task
  • Knowledge of search engines and basic approaches to SEO

Our perks:

4-day work week (Fridays off)

Fully remote work (UK-based)

Co-working credits across the UK

Cash health plan

Nomad days

Company socials

83+ paid days off every year

Transparent progression opportunities

Christmas shut-down

Get your birthday off

Company Pension

Enhanced family leave

Get to know what it’s really like to work at Reboot - visit our culture page to learn more.


Key Objective

As a Digital PR Specialist, you’ll manage the daily strategy and execution of PR campaigns that connect with journalists - and with Google. From link intersection and keyword analysis to ideation, media outreach, and reporting, this is a practical role where you’ll play a crucial part in delivering results, resolving issues, and defining what excellence looks like in DPR.

Core Responsibilities

  • Lead on the planning and execution of Digital PR campaigns - from concept through to coverage

  • Use SEO tools like Ahrefs to conduct link intersects, keyword gap analysis, and inform outreach strategies

  • Write data-led press releases and story angles tailored to journalists 

  • Build and manage custom media lists using platforms like Muck Rack and Buzzstream

  • Spot underperforming campaigns and pivot with confidence - refining outreach, angles or formats

  • Monitor relevant news trends and jump on reactive opportunities

  • Join client WIPs, support in QBRs, and contribute to campaign strategy as the trusted PR expert

  • Mentor Executives on delivery best practices and lead occasional skills workshops

  • Regularly meet and exceed link KPIs, contributing to measurable SEO growth for clients

About You

  • Native-level English speaker

  • Proven Digital PR experience, with a strong portfolio of link placements

  • Confident using Ahrefs to shape DPR SEO strategy and report on impact

  • Excellent writing and communication skills (internal and external)

  • Highly organised, proactive, and solution-focused - you spot challenges early and act fast

  • Passionate about news, media and SEO - you get the buzz of a campaign landing

  • A natural collaborator - you enjoy bringing others with you and helping them grow

  • Worked on international markets or campaigns previously

  • Based in the UK

Think you're the right fit?

Apply via our careers form - we’d love to hear from you.


We Are EPIC

Everything we do is underpinned by our values:

Energetic, Persistent, Inquisitive, Courageous