_____LAW FIRM SEO AGENCY

Reach new clients with our law firm SEO services

The world of legal SEO comes with unique challenges, and the legal space is highly competitive, and the need to establish authority is arguably even more important in law firm SEO where trust in your expertise will be essential for securing new clients. That is why our law firm SEO agency is the choice of the most ambitious legal professionals the world over.

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Award-winning law firm SEO company

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Our law firm SEO services

If you hope to see serious growth for your law website, you’ll need a holistic organic search strategy that is custom built with your domain and competitors in mind. This is why our strategies utilise a range of different SEO services, to maximise impact and the return-on-investment (ROI) that they generate. Some of our key services include:

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Technical SEO

Technical SEO audits and analysis to ensure that every aspect of your website is finely tuned for performance and that search engine bots (and AI models) can discover, crawl, index, understand and rank your content.

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On-Page SEO

Everything from content auditing and optimisations to new content planning and creation. We ensure your content aligns with search intent, is effectively targeted for keywords, and sends experience, expertise, authority and trust (E-E-A-T) signals that are needed to rank in the legal space.

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Off-Page SEO

We produce headline-grabbing digital PR campaigns and get your brand featured in esteemed legal publications to build your website's authority and reinforce all of our other SEO growth efforts.

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AI Search & GEO

Looking to become more visible and find new customers across AI search and large language models (LLMs)? Speak to us about our range of AIO and generative engine optimisation (GEO) services.

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Local SEO

Whether you're a national law practice, a global one, or a local one looking to drive traffic in a specific region, we optimise your local presence via Google Business Profile optimisations and targeted local SEO activity.

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Monitoring, reporting and analytics

We monitor key metrics throughout your campaign, reporting back to you on aspects like visibility, engagement, and (most importantly) leads and new revenue generated by our work.

Explore our full range of SEO services and get in touch to discuss how we would shape your custom search strategy.

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Legal and law brands we have helped

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Our 5-step law firm SEO agency process

Our team follows a robust step-by-step process which ensures we deliver the highest quality in everything that we do, and drive serious results that grow your law business.

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Discovery & Scoping

Discovery & Scoping

Before any work begins, we schedule a free discovery call to find out about your business, niche, and goals. This way we keep our strategies fully aligned and tailored to your unique situation.

Audit & Analysis

At the start of our collaboration, we then audit in more detail your visibility, website history, key competitors, and niche more broadly, to ensure that the strategy we develop is primed to drive growth.

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Audit & Analysis

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Strategy Planning

Strategy Planning

With all the data and context that we need in hand, we then set about planning your custom strategy that will allow us to hit your key goals and objectives.

Implementation

We don’t just stop at the research and planning stage, we also autonomously implement your strategy and execute key changes to drive growth and performance across your website.

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Implementation

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Reporting & Scaling

Reporting & Scaling

Being the legal space you’ll know all too well that the detail is found in the data. We report on all the key metrics you need, from web traffic increases to revenue and leads, to measure success.

Ready to grow your law firm? Get in touch to schedule your free discovery call.

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Why Reboot as your law firm SEO company

Over the last 10+ years, we have worked with a number of clients in the legal space and, as a result, know just how competitive this industry can be.

Reboot’s extensive industry experience has resulted in a unique perspective on how to approach SEO for companies in the legal space, and we know how to get the best out of team and resources to maximise growth for legal and law brands.

Outside of this industry experience, our SEO agency is also known for our scientific SEO experiments. In fact, the team have already publicly shared the results of more than 15 unique experiments, all of which have earned recognition from some of the biggest names and publications in the SEO industry including:

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Not only are we investing into large scale SEO experimentation to identify and prove the existence of previously unknown SEO growth levers, but we’re also investing heavily in our own in-house data team which fuels everything we do at Reboot.

Within the team, we have 9 qualified data scientists, many at the PhD level, who build and maintain vast datasets and advanced tools to be leveraged by the wider team to benefit our clients.

Finally, for those law firms looking to establish a global presence, our agency is the right one for you. In-house we have native speakers from around the world, including specialists from:

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Ready to find out more about why other leading brands pick Reboot as their search marketing agency partner? Get in touch.

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Areas our law firm SEO company supports in

Our agency supports law firms, big and small (from global practices to single location attorneys), in a wide range of areas. Some of the areas that we have worked in include:

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Family Law

We have a lot of experience in helping legal firms reach those individuals who are actively searching for support in their family law case. Whether you specialise in divorce or separation cases (or both), we can help you find more clients via organic search.

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Accidents Claims

Our team has driven growth for brands working in the hugely competitive accidents and claims industry, including the no win no fee space, and we’re familiar with what needs to be done to get you in front of people looking for solutions in this area.

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Commercial & Corporate Law

More often than not, commercial and corporate law is where firms win the biggest retainers. So, we have strategic offerings built to drive growth for your law practise in these areas.

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Company Formations

For those specialising in company formations and related services, you will benefit from our direct experience in the space and proven track record in growing company formation brands via increased SEO visibility.

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Immigration Law

Immigration law attorneys will find the SEO channel to be a great way to find new customers and help those desperately looking for information in this area. We are here to help promote you in the space and grow your immigration law client list.

Law Firm SEO agency FAQs

Why do law firms need an SEO agency?

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In a market as competitive and scrutinised as legal services, a high-calibre SEO strategy is essential. Without a targeted SEO campaign, your firm risks losing significant ground on both local competitors and large, nationwide firms.

A targeted holistic SEO strategy ensures your law firm is seen by the people who need it most, while establishing the familiarity and brand confidence key for success in an industry predicated on trust.

How long does it take to see SEO results in the legal space?

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The time taken to generate meaningful legal SEO results for a law firm can vary substantially, depending on factors like:

  • Firm size
  • Practice area
  • Target goals
  • Budget
  • Services you require
  • Competitiveness of your location, field, or target market

For those operating in niche specialised firms, or unsaturated markets, it may be possible to achieve strong growth (e.g., top ranking KWs for local area or speciality, and leads generated as a result) in a matter of months, or even weeks. However, for firms in competitive markets or with more ambitious goals, it may take six months or more to see comprehensive SEO growth.

How do you create compliant legal content?

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Reboot’s rich legal content process encompasses numerous steps to ensure our work is compliant, accurate, and of the highest value to the reader. Every claim we make is thoroughly researched and sourced from credible outlets.

Any data or studies produced by Reboot directly are backed by robust methodologies from our data marketing team that credit any sources used during the process. We can also consult or collaborate with specialists in your firm for areas to clarify areas of uncertainty or provide more context to complex legal situations.

At times, we also include expert comments from professionals at your firm to validate claims and help establish familiarity and brand authority among your target audience.

How do you optimise for local solicitor searches?

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With many people turning to nearby practices during legal disputes, strong local SEO can be the difference between success and failure online.

Reboot’s solicitor SEO services research the digital landscape in your local area, assessing local keyword trends, competitor behaviour, on-site performance, and your placements in local maps and listings.

By reviewing the trends closest to you, we’re able to establish a tailored legal SEO strategy built around the key actions required for success in your area.

What does your law firm SEO service include?

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Our award-winning law firm SEO services are built around several key specialisms we use to create a rich and well-rounded strategy. These include:

  • Technical SEO - Auditing your website performance and existing content, identifying strengths and required changes to elevate visibility and brand authority.div
  • Strategy - Reviewing current trends in your target market (Top keywords, competitor behaviour, current SERP placements) to devise an on-site and off-site strategy to improve online presence.div
  • Content marketing - Producing quality, SEO optimised on-site content campaigns to grow search visibility and enhance your firm’s reputation. This can include specialised content hubs, blogs, guides, and hyper-relevant statistics pages.div
  • Off-page SEO - A range of off-site tactics to raise your brand's profile and establish authority, including ambitious digital PR campaigns and securing backlinks or placements from reputable outlets.div
  • Campaign tracking and analytics - Reviewing and reporting on campaign performance, identifying strengths, areas for improvement, and the key steps, additions, or adjustments required to maximise success.div

When used in tandem, these specialised legal SEO services form the basis of a campaign that will grow visibility, establish brand authority, and deliver continued ROI.

How will we know SEO is generating leads?

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Our comprehensive campaign tracking and reporting will make it easy to see where site visitors and leads are coming from. We use detailed analytics to see how visitors found your site, which pages they engaged with, how long they spent on each page, and what actions they took (e.g., submitting an enquiry or calling your legal practice).

By monitoring metrics like SERP performance, organic traffic, on-site behaviour, and conversion data, we can generate a clear picture of how successful our strategy is at generating leads for your business.

How much does SEO for law firms cost?

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The cost of law firm SEO can vary significantly, depending on your:

  • Goals
  • Budget
  • Location
  • Area of practice
  • Services you require

At Reboot, we’re experts at creating custom SEO strategies perfect for your budget or requirements. Whether you have ambitions of securing widespread national coverage or more modest targets of making inroads in your local SERPs, we provide the best campaign to reflect your goals, ambitions, and budget.

Want to know more about how Reboot can help your law firm thrive online? Contact our SEO specialists today and find out how we can help you fulfil your online potential.

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