Search strategies that get your charity noticed.
SEO for charities to boost search visibility and generate high-quality traffic online.
Charities must build visibility and trust to succeed in a highly competitive space. With many non-profits already established online, your charity must stand out in search and give potential donors, partners, or volunteers a reason to prioritise your organisation over the others.
As an industry-leading charity SEO agency, we help your organisation get found by those actively interested in your cause, resulting in high-quality leads that convert into donations, sign-ups, and wider forms of support.
Get in touch for a bespoke SEO growth strategy for your charity.
Charity brands must raise awareness and build trust to succeed in a competitive and purpose-driven sector. As a leading search marketing agency, we help you become more visible to those most interested in your work, helping you drive traffic and increase donations. Here’s what that looks like.
Online visibility is key for charities, which need to ensure their campaigns, fundraising initiatives, and wider objectives are well known to potential donors. We optimise your search performance so that your organisation’s key campaigns and initiatives are seen by those most likely to donate, volunteer, or engage with your work.
Driving traffic alone isn’t enough for charities, which rely on turning interest into meaningful action. If your website isn’t set up to convert, potential donors may leave without contributing. We optimise every aspect of the user journey, making it easier for visitors to donate, sign up, volunteer, or support your cause.
Charities rely heavily on trust, transparency, and legitimacy to build support and engagement. Without sufficient trust, potential donors are more likely to direct their attention and contributions to other organisations championing similar causes. We strengthen your credibility through clear messaging and authoritative content that encourages people to contribute with confidence.
Our award-winning strategies are built for the unique demands of the charity sector. We employ regular SEO experimentation to inform our approach, making the changes needed to remain at the forefront of a competitive environment. As an 80-strong team of industry professionals, we have the resources and scale to support consistent growth.
A guide to Generative Engine Optimisation. Read how to prepare your site for AI search, strengthen authority with AiPR, and track citations and visibility.
Read moreCharities need holistic SEO strategies that build visibility while establishing credibility. One-size-fits-all approaches often fail because they don’t address how potential donors discover causes and evaluate organisations. Here’s what our charity SEO services include.
Technical issues impact how your site is found and experienced by potential supporters. We improve speed, structure, and indexing to ensure pages are accessible, reliable, and built to perform strongly in search engines. This helps users to easily discover your causes and campaigns, encouraging more support, engagement, and donations.
We optimise your key site pages so they align with how users discover and interact with causes, campaigns, and initiatives. This includes optimising content, messaging, and the sign-up journey to strengthen brand awareness and encourage more users to take action.
Our off-page SEO initiatives, including hyper-relevant projects, align your charity with trusted outlets and publications. As an acclaimed digital PR agency, we secure high-value links, placements, and brand mentions that build awareness and credibility among potential supporters, partners, and stakeholders.
Our GEO agency and AiPR™ services help your charity appear in AI overviews and key LLMs like ChatGPT, Gemini, and Claude. With AI becoming increasingly prominent in search, we improve your visibility so campaigns are discovered more often by users researching causes and deciding where to focus their support.
Local SEO can play a key role for charities, especially those targeting specific regions or running location-based campaigns. We improve local visibility through area-focused tactics like location landing pages and local keyword targeting. This helps your organisation connect with nearby supporters and drive more donations and sign-ups.
We track your visibility, traffic, and conversions throughout the process, providing clear insights into what’s working, what could be improved, and how our work is contributing to your wider charity goals. We use our findings to refine our approach, ensuring your search strategy is built for long-term success.
To learn more about how our team helps charities like yours, explore our full range of SEO services. Alternatively, contact us today for a free consultation.
Talk to our teamOur industry-leading approach has delivered measurable results to charities for over a decade. We combine proven SEO principles with bespoke tactics designed for the unique challenges of the non-profit sector. Here’s what you can expect.
Before our work begins, we take time to understand your charity, its goals, and its target audience. We use this info to recommend the services you need and answer any questions you may have.
Next, we conduct a thorough audit to assess every aspect of your site's performance, identifying key areas for improvement. We conduct competitor research to gain insights into the charity sector within your niche, using this information to inform our strategy.
Using insights from our audit, we develop a bespoke SEO strategy tailored to your charity’s goals, campaigns, and audience. We devise a clear roadmap designed to improve visibility and help more supporters discover and contribute to your cause.
This is where we make your strategy a reality. We put into practice all of the recommendations from the planning stage, including content updates, technical fixes, and off-site tactics, to give you a search presence built for long-term growth.
We monitor performance throughout the process, tracking visibility, traffic, donations, and sign-ups. We evaluate what’s working and where improvements are needed, using these insights to refine our approach and support continued success in the charity sector.
