_____GEO AUDITS

A GEO audit, otherwise known as a generative engine optimisation audit, is a comprehensive review of how well your website and brand performs across the key AI-driven search platforms. Our audits benchmark your current visibility across AI Overviews and leading large language models (LLMs), then analyse your technical foundations, on-site content, and off-site signals to provide clear, actionable recommendations on how to improve.

The result of an audit is a clear roadmap of what’s working, what’s holding you back, and what needs to change to increase mentions, citations, and visibility in AI responses.

Traditional SEO audits focus on performance in search engines like Google. A GEO audit builds on that foundation but extends into how the latest AI models crawl, consume, and reference your content.

This means assessing not just site speed, schema, and crawlability, but also whether your content aligns with AI responses and GEO best practices, and which off-site domains AI models are already citing in your niche, which we could tap into to drive greater AI visibility.

We track visibility across Google’s AI Overviews as well as the most widely used LLMs, including ChatGPT, Gemini, Claude, and DeepSeek. Our proprietary benchmarking process shows exactly how often your brand is surfaced, how competitors are being referenced, and what themes or publishers dominate when it comes to AI responses across your sector.

Every GEO audit includes a prioritised, tailored action plan and set of recommendations covering:

• Technical fixes (404s, redirects, canonical issues, load times, structured data)
• On-site improvements (content alignment with prompt responses and GEO optimisation, schema additions, enhanced E-E-A-T signals, query fan-out coverage)
• Off-site opportunities (domains and publishers most cited by AI models, plus AiPR strategies to target them and replicate the best competitor brand mentions)

Our audit recommendations are designed to be practical, measurable, and directly tied to improving your AI visibility.

For example, in one recent GEO audit, we identified that the client's guide pages made up only 16% of their AI Overview placements but drove 40% of the estimated visits. That insight shaped a strategy to double down on guides, while improving product pages that were visible but underperforming.

GEO audits are very bespoke and constantly being refined and developed, most are completed within 4-6 weeks, depending on the size of your site and the complexity of your industry.

Once complete, you will receive a full GEO audit report, including supporting data sheets, and we will schedule a follow-up consultation to walk you through the findings and next steps.

That said, even before fixes are made, visibility benchmarking itself often uncovers quick wins. For example, in one recent audit, our client’s regulatory compliance status was underplayed across their site, resulting in limited LLM coverage. By highlighting this, a simple on-site change could be made to immediately improve how LLMs assess the brand's credibility and encourage them to cite the brand more frequently.

Because every brand has different visibility challenges, pricing is entirely bespoke. As a guide, our GEO audits typically start from £5,000. The value lies in the clarity they provide and the actionable recommendations we generated - for example, a data-led roadmap for improving your AI search visibility and guidance on how to protect your competitive edge as the search landscape continues to evolve.