Elite digital marketing

DIGITAL ELECTIONS

Labour Conservatives Liberal Democrats Scottish National Party Brexit Party Green Party
Labour Conservatives Liberal Democrats
Scottish National Party Brexit Party Green Party
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Forget opinion polls and surveys, in the lead up to 2019's general election the internet can actually tell us far more about a Party's impact on the public. We've taken a look at what digital metrics can tell us about how people will be voting in December.

Forget opinion polls and surveys, in the lead up to 2019's general election the internet can actually tell us far more about a Party's impact on the public. We've taken a look at what digital metrics can tell us about how people will be voting in December.

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PARTY WEBSITE ANALYSIS

Firstly, we looked at the health of each Party's website. In particular, how many visitors each attracted a month, how quickly their websites loaded (a good indication of whether people will stay on the page), their referring domains (i.e.: the number of websites that link to each Party's site) and finally, their Domain Authority - a search engine ranking score of 1 - 100 developed by Moz that predicts how well a website will rank on a search engine.

Conservatives
Conservatives

MONTHLY
TRAFFIC

% increase from month previous

PAGE
SPEED

REFERRINGS
DOMAINS

DOMAIN
AUTHORITY

ACCORDING TO GOOGLE

Party
Total Search volume per month
Convservatives
399,670

Labour
814,750

Liberal Democrats
100,670

SNP
97,140

Brexit Party
193,260

Green Party
67,890

MOST ASKED QUESTIONS:

Why are conservatives called tories?
Are conservatives racist?
What do conservatives stand for?
Why do conservatives deny global warning?
Are liberals better than conservatives?

How many snp mps are there?
How do you join the snp?
When will the snp manifesto be published?
Why do people vote snp?
How many snp voters voted for brexit?

Is labour left wing?
Who is the leader of labour party?
How many labour voters voted leave?
How to leave the labour party?
How many labour constituencies voted leave?

How to join the brexit party?
What does the brexit party stand for?
Who is the brexit party?
How is the Brexit Party funded?
How many members does the brexit party have?

Who is the leader of the liberal democrats?
How to join the liberal democrats?
Are liberal democrats racist?
Are liberal democrats left or right?
What are the liberal democrats party policies?

Who is the leader of the green party?
Is green party left or right wing?
Can green party win?
Is the green party a single issue party?
Is the green party for or against brexit?

'FOLLOW' LINKS FROM THE PRESS

We have analysed how many times media outlets are linking to each political party's website with different types of links. A "follow" link is where the website is telling Google that they trust the website they are linking to, and that what they want to transfer some authority to the site. Follow links help a website rank better in Google. This is important as we can see a disparity in linking strategies from different newspapers. It can be deduced that a follow link acts as a vote of confidence, making it interesting to see which parties are being linked to the most.

Conservatives

PRESS
BBC
Conservatives Conservatives
DAILY MAIL
Conservatives Conservatives
GUARDIAN
Conservatives Conservatives
THE INDEPENDENT
Conservatives Conservatives
THE SUN
Conservatives Conservatives
THE TIMES
Conservatives Conservatives

SOCIAL MEDIA ENGAGEMENT

SOCIAL MEDIA FOLLOWERS

% OF FOLLOWERS THAT ARE FAKE *
25% OF all FOLLOWERS for the PARTIE ARE FAKE

* data from SparkToro
25% OF all FOLLOWERS for the PARTIE ARE FAKE

THE LEADERS AT A GLANCE

Conservatives BORIS JOHNSON

TWEETS

2,582

FOLLOWERS

1.3M

FAKE FOLLOWERS

35%
Conservatives JEREMY CORBYN

TWEETS

13,200

FOLLOWERS

2.3M

FAKE FOLLOWERS

26%
Conservatives JO SWINSON

TWEETS

25,400

FOLLOWERS

181K

FAKE FOLLOWERS

21%
Conservatives NICOLA STURGEON

TWEETS

23,000

FOLLOWERS

1M

FAKE FOLLOWERS

26%
Conservatives NIGEL FARAGE

TWEETS

15,200

FOLLOWERS

1.5M

FAKE FOLLOWERS

31%
Conservatives JONATHAN BARTLEY

TWEETS

16,800

FOLLOWERS

40K

FAKE FOLLOWERS

12%

SHADOW CABINET STANDINGS

We analysed the digital strength of current cabinet compared to shadow cabinets by looking at combined social following and the monthly searches each member gets a month.

GOOGLE SEARCHES:

TWITTER FOLLOWERS: