How we achieved 50 links for a German career platform in 6 months
288%
13%
+4
We gained links from
Overview:
A technology company providing job seekers access to globally posted jobs on the internet.
Services
Digital PRThe brief:
The client aimed to position itself as a leader in their field, competing with well-established career platforms in Germany. The initial key goal was brand awareness, authority, and trust, strategising ways to position JobLeads as a well-known authority in the industry. They aimed to improve organic visibility to their website through a stronger backlink profile via industry-leading content and media coverage.
Our strategy:
We took a mixed approach of express and sprint campaigns to balance speed with deeper storytelling. By pairing expert commentary with EU-level datasets, we created content that was timely, relevant, and credible.
Data-led campaigns were a key driver of results, securing 60% of all links earned for our client in six months. These stories delivered widespread coverage across top-tier regional and specialist industry publications.
Native-language outreach ensured strong traction in Germany. Each pitch was tailored to the local media landscape, helping us land links from trusted, high-authority sites, while building media relationships needed for long-term visibility.
Key campaigns:
These German states have the highest shortage of skilled workers
What is my dream job? Career expert advises how to decide what you want to do in life
Results:
Some of our favourite links:
”The main aims of our strategy for this client were increased online visibility in their chosen target market, Germany, brand awareness among current and potential job seekers across B2B and B2C publications, and establishing the client’s wealth of expertise as a go-to for anyone looking for advice on finding their dream job.
By utilising our native experience in the target market, all our links were achieved in the desired country. Tailored regional and local angles based on our native knowledge of differences and interests between the region helped to broaden brand awareness and visibility among B2C focussed outlets across the country, while our industry-focused campaigns achieved widespread coverage in the B2B space. With this healthy mix, we have delivered a comprehensive strategy across a wide range of publications in the German media landscape, not only placing the client’s name in front of relevant audiences but also establishing their expertise, particularly with links in the B2B space as an authority in their field.”
