How we earned 583 links for a waste clearance brand
91
Pos 1/2
101.78%
We gained links from
Overview:
A waste collection and rubbish removal service for domestic and commercial customers in London. They are eco-friendly and cater for a vast range of waste needs.
Services
Digital PRThe brief:
The client approached us with specific goals to rank top for their main commercial keywords (rubbish removal London, rubbish collection London, etc) and to drive more leads and enquiries as a result of this improved ranking.
They came to us due to our expertise in creating relevant, newsworthy campaigns that enhance brand visibility and contribute to increased customers and leads. We aimed to effectively position them as an authoritative expert in their field by covering topics around waste, eco-friendly tips, homes and gardens, and cleaning in our campaigns, in order to boost their brand visibility and growth
Our strategy:
To ensure our campaign ideas would bring the client high-authority links, we carried out extensive market research in the waste removal and rubbish collection sectors, identifying what strategy would work best in the media.
Many of the campaigns we delivered were expert-led with clear media angles, leveraging trending topics, to help us create targeted media hooks for national and international media outlets. This helped us position our client in a position of authority within their sector. We targeted a range of outlets, from those in the cleaning/home sector to major national news publications.
One of our most successful campaigns for the client, “The Dirtiest Beaches in the UK”, was driven by extensive data research from our in-house data scientists. Data-led campaigns, like this one, allow us to carry out targeted outreach to high-authority publications across the UK. This campaign alone secured coverage across top-tier press like TimeOut, Metro, and The Mirror, helping to highlight the client’s authority in their sector.
Key campaigns:
The dirtiest beaches in the UK
UFO Sightings Reactive
Most incompatible star signs to go on holiday with
Results:
Some of our favourite links:
Clear It Waste presented a fascinating challenge. How do you make a waste removal company stand out in a crowded market and compete for highly competitive London-based keywords? By utilising a blended approach of campaign activity, incorporating both large data sets with newsworthy hooks alongside relevant expert commentary, the team were able to deliver a perfect mix of coverage at scale, while also touching on highly relevant topic areas. Seeing their organic events increase by over 101% and watching them climb to top positions for their most valuable keywords demonstrates exactly how a blended approach to your outreach activity is key to achieving demonstrable success.
