DEC 11TH 2017
Never underestimate the power of your brand’s colour palette. Before Coca Cola’s Christmas advertorial campaigns in the 1930s, Santa Claus would be depicted in an array of different costumes. From a tall gaunt man in red to a small-statured elf in green. Coca Cola’s penchant for the colour red, however, has perpetuated the image of the jolly fat man we all know and love.
Not only can companies change the course of Christmas with their branding colour choices, but according to research, the palette you use could help increase recognition of your business by 80%.
This begs the question: how many well-known brands could you name from colour alone?