Reboot Introduce 4-Day Working Week Following Trial

Reboot is always exploring opportunities to boost employee productivity and well-being - there's a reason we've won three company culture awards back-to-back. From team-building activities and away days, to our new remote working model, we are doing what we do best: experimenting to find out what works well for our people and brand, all whille maintaining the unrivalled results we deliver for our clients.

Our employees are at the heart of our business, and so we take a progressive stance in protecting their well-being and growth. That’s why, in true Reboot fashion, we've permanently said goodbye to working on Fridays and embraced the 4-day working week. 

What Is The 4-Day Working Week?
The 4-day working week is fairly self-explanatory - a company compresses its work schedule into four days instead of the traditional five. While the model is becoming increasingly popular around the world, it is queried by many businesses due to concerns over performance and client satisfaction. For employees, the benefits are more than clear: A better work-life balance  More rest time Increased motivation and productivity More time for personal development  Better engagement and job satisfaction Improved well-being overall Reduced staff turnover For employers, the 4-day week can lead to higher output, happier teams, and stronger retention.

Our Inspiration Behind The New Initiative

We first trialled the 4-day week over six month, after being inspired by international studies, like Iceland's landmark trial, which clearly showed that reducing hours without reducing pay could maintain (or even boost) productivity. 

During the six-month trial, our SEO company and digital PR agency saw no drop in results for our clients and our team experienced an uplift in well-being. Our ability to deliver remained stronger than ever, with our team showing the same commitment and creativity we are known for. 

As our CEO, Shai Aharony, says:

“In July 2021, the results of the Icelandic trial were published and what was particularly striking was that productivity had remained the same, if not improved.

Being a data and research-led marketing agency, this sort of innovation is in our DNA as a company. The 4-day week is a concept we had been thinking about for quite some time, but the prospect was a big step for the company, so it required a lot of strategic planning internally, as well as consultations with clients.

What was interesting from the Icelandic trial, is that a 4-day week is not a revolutionary concept as more than 80% of businesses are already implementing this. It alleviated our anxieties and gave us the reassurance that this could work for us.

Whilst a 4-day week is not viable for some businesses, we’re fortunate to work in a creative, and forward-thinking industry, and I believe other agencies will also follow this concept, as we’re very much used to adapting quickly, ensuring accommodating this change was an easy one.”

 

Reboot’s 4-Day Week Model

Now you know why we are doing it, what does a 4-day week look like for Reboot?

	Working Hours We keep the same daily hours from Monday to Thursday. There’s no need to work longer days to ‘make up’ for Friday - we trust our teams to work efficiently and deliver within the time they have.
	Salary Pay remains unchanged. Shorter hours shouldn’t mean reduced income, and everyone has the same opportunities for progression as before.
	Holiday / Sick Leave Our holiday and sick leave policies are unaffected. Fridays are simply a permanent, company-wide day off.
	Flexible Working  We work fully remotely, with the option to meet in co-working spaces for collaboration, creativity, and team-building. The 4-day week complements this flexibility, giving our people greater control over how, and where, they work.
	Close Monitoring and Support  We're committed to providing support to our employees to ensure that their workload and well-being are managed as effectively and carefully as possible while working a 4-day week and remotely.

A Cultural Fit For Reboot

The four-day week aligns perfectly with our culture and ethos as a creative, forward-thinking digital PR agency. We believe in empowering our people to work in ways that bring out their best - and that benefits our clients too.

As our Creative Marketing Director, Abby Pelicano, says:

“We’re so open to changing our ways of working now, especially after being forced to do so because of the pandemic and seeing that you absolutely do not need to be sat in a traditional office to get work done.

A good work-life balance is so important, and has a huge impact on results too.”

By combining a fully remote model with a shorter working week, we’re confident we can attract top talent, keep our teams motivated, and continue delivering industry-leading award-winning results.

After proving its success in our trial, the four-day week is now here to stay at Reboot.

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