How we earned 200+ links in 6 months for a bathroom interior retailer
+200
68
75%
We gained links from
Overview:
A leading provider of a wide array of shower and bathroom products, possessing extensive knowledge across multiple aspects of bathrooms, including enclosures, showers, heating systems, and bathroom furniture.
Services
Digital PRThe brief:
The Showers to You team wanted to further grow their organic ranking through strategic link acquisition from high authority sites, with a view to increase their organic traffic and revenue.
They asked us to focus specifically on their shower enclosure commercial page to improve visibility in competitive search results, as they were struggling to rank against larger competitors in organic search for their shower enclosure category.
Our strategy:
Our strategy focused on developing data-led Digital PR campaigns that were built around strong, newsworthy media angles. To maximise visibility, we carried out international outreach with the support of native-language experts, ensuring the campaigns resonated across different markets. Since the client was also particularly interested in securing high-quality links within the UK, we crafted campaigns with strong regional relevance—for example, highlighting which parts of the UK require the furthest travel before finding a public toilet.
We targeted publications that not only carried high levels of trust but were also highly relevant to the client’s sector. Each campaign combined compelling data with trending topics in public interest, such as bathroom hygiene, personal habits, and the availability of public toilets. To broaden appeal, we also tapped into lifestyle, wellness, and pop culture angles, giving the campaigns multiple opportunities for coverage across diverse media outlets.
Why it worked:
By combining unique data with timely hooks, we drove strong media engagement, while regional angles helped tailor the story for each location for stronger impact.
Standout campaigns:
Key campaigns:
The songs which sound best in the shower, revealed
The dirtiest places in the bathroom and how often they should be cleaned
Survey: What's hiding on your bath mat?
Results:
Results of the last 6 months:
Some of our favourite links:
“Our Digital PR work completely transformed our client’s online visibility and organic authority in a highly competitive niche. Through a carefully planned digital PR strategy, we delivered over 200 high-authority backlinks in just six months—75% of which were directly linked to core commercial pages, helping ‘Showers To You’ compete against competitors in organic search.
Our campaigns were built around unique data stories with excellent lifestyle and regional appeal, earning standout coverage from top-tier UK sites such as BBC, Express and Daily Record, as well as international sites such as Honey Nine, Doctissimo and El Confidencial . The uplift in performance—375% increase in referring domains and over 100% organic traffic growth since onboarding shows how our data-led digital PR can drive long term SEO impact and business results.”
