People browse the internet for a whole host of reasons; entertainment, resolving a query, relaying information… the list goes on. For each search, often millions of results are made available to the user. With endless possibilities, it is essential that you, as a writer or SEO company, provide good, user-friendly content for the reader in order to stand out from the crowd. However, good content is rarely enough to satisfy users anymore. To have that competitive edge, your information needs to be pertinent and succinct whilst making for a fun user experience.
Break the mould
Find your niche. The subject of your piece is the crux of the article. Duplicate content on the web can land you in hot water and will be heavily penalised. You should be able to clearly identify the purpose of the piece, whether it is to entertain, inform or discuss a certain topic. Writers should also be able to pinpoint the unique selling point of the article. Maybe your work covers a subject in more depth than other have done before?
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Although blogs rarely indent text, it is still worth spacing the text out and making use of headings to highlight the introduction of a new topic.
Break up text with images
Large blocks of text can be visually daunting. With modern life becoming more demanding, especially in terms of time; readers want information that is instant, eye-catching and that makes for a simple read. Images should all be made a uniform size that is compatible with your blog.
Use graphs or infographics where relevant
Visual data can be very appealing to users providing that it is clear, concise and relevant. Infographics are two-a-penny now however, well-designed infographics are not. Often with information overload, a cluttered layout or of a poor resolution, they add little to the article. Make sure you choose high-quality content assets.
So what makes for a good infographic?
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Do not overcomplicate text
Keep things simple. Information should be short, snappy and (again) relevant. Many companies get overly bogged-down attempting to relay their technical jargon. This often results in sentences that are so long, the user would pass out reading them from lack of oxygen! That said, this does not mean that you cannot offer an in-depth insight into a topic. Simply, when read out-loud, your work should flow. To achieve this, you should avoid potential distractions in your literature that may interrupt the user’s engagement with the text. This guide on how to write good content will guide to writing high-quality content, everytime.
So what would these include?
Abbreviations: Unexplained acronyms can cause confusion and put off readers from continuing with the article. Furthermore, it can leave the reader with unanswered questions owing to the fact that they simply do not understand what you are attempting to say. In this scenario, the user is likely to opt for another site that offers friendlier UX (user experience!).
Overuse of links: Links are there to support your study. Writers who string together existing articles in order to create a new piece, are in danger of looking spammy or losing their reader to a link that they themselves have included. Links should support your study, but your unique angle and content should be the skeleton of your study, not vice versa.
Grandiloquence and Hypherluted language: a.k.a overly complex language. To appear knowledgeable, writers often attempt to overwhelm the reader with ‘big’ words. Ironically, this often deters users in favour of another site which offers material that is easier to digest.
Writing about subjects that you are genuinely passionate about will reflect in your writing. Providing content that you yourself would read and find interesting and inspiring is more likely to keep readers engaged for a longer period of time. Furthermore, the personal tone it achieves will be an additional selling point. Writers should always review their work before publication - make sure you're familiar with the 8 step content marketing process.
Does the piece appear attractive / is the layout well-structured?
Can I myself read the article the whole way through without getting distracted?
Are the use of images appropriate and relevant to the text?
Is your piece topical, unique and useful?