Search strategy

Where visibility begins.

Clear, practical search strategies that help your brand show up across Google and AI systems.

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The core components of your search strategy

A bespoke strategy built around what your brand needs to get found online.

Organic search success rarely comes from a single service. Our strategies bring the full force of Reboot’s expertise together - SEO, GEO, content, and earned media - into one cohesive roadmap designed to build authority, sustain visibility, and drive long-term revenue.

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SEO
strategy

We strengthen your technical foundations, from crawling to indexing to site structure, so your website can perform well and grow over time.

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Content
strategy

We highlight the pages you need, where they should sit and how they should be structured, based on our knowledge of CRO, search intent and competitive gaps.

GEO
strategy

We assess how AI systems retrieve and summarise your brand, using prompt testing and visibility analysis to highlight bottom-funnel opportunities.

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Digital PR
strategy

We outline how your brand can build authority through campaign-led earned media to AiPR™ formats that target AI search.

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International
strategy

For brands operating across markets, our native experts develop region-specific organic search strategies that build strong, local visibility.

Performance tracking and reporting

We set clear performance indicators for visibility across organic search and AI platforms, so you can see what is improving as work is delivered.

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Why a search strategy matters

A search strategy is a structured, data-led blueprint for online visibility. It targets the most important platforms for conversion-ready searches across Google and AI.

Reboot’s search strategy identifies the opportunities that matter most, prioritises technical and content improvements, and ensures every activity contributes to a measurable outcome.

With clear priorities and simple next steps, our teams can work faster and make confident decisions that support long-term growth and get you found online.

Why Reboot

Our strategies are shaped by evidence, experimentation and delivery standards recognised at a global level.

Industry-leading experiments

Insights from 15+ of our published studies influence how we approach SEO, GEO and Digital PR, so recommendations are grounded in real outcomes rather than assumptions.

Specialist depth across PR and Data

With one of the UK’s largest Digital PR teams and PhD-level data specialists, we bring strong modelling and analysis to every strategy.

Proprietary frameworks

Resource data pages, relevance scoring, AiPR™ and GEO methodologies give structure and reliability to your plan.

International expertise

Native digital PR and regional specialists ensure strategies stay effective and culturally relevant across markets.

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Our delivery framework

A structured approach that turns data, experimentation and insight into clear strategic direction.

Understanding how your brand gets found

We analyse the factors shaping how your brand appears in organic search and generative engines, from technical foundations and content structure to authority, relevance and retrieval behaviour.

Making decisions based on evidence

Recommendations are informed by our own experimentation and successful campaigns, focusing on what has been proven to work rather than theory-led assumptions.

Prioritising the work that matters

Insights are translated into a clear roadmap, showing what needs to happen first, what can follow and how different search disciplines support each other.

Aligning search activity

SEO, GEO, content and earned media are brought together into a single strategy, giving your teams clear direction on how activity should work together to build long-term visibility and growth.

Our work

See how our search strategies have improved visibility and supported organic performance for brands across multiple sectors.

Enhancing LLM visibility in the finance space with AiPR and context wrapping

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How FOI campaigns landed a .gov link for a vaping brand

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How we earned 200+ links in 6 months for a bathroom interior retailer

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How we earned 583 links for a waste clearance brand

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FAQs

What does a search strategy include?

What does a search strategy include?

A clear roadmap covering technical SEO, content, GEO readiness, authority signals and opportunities for long-term growth.

How is this different from an SEO audit?

How long does it take to see results?

Do you provide support after the strategy is delivered?

How do you build strategies for AI and GEO visibility?

Can our internal team execute the strategy?

What does a search strategy include?

A clear roadmap covering technical SEO, content, GEO readiness, authority signals and opportunities for long-term growth.