Earned media
Authority you can measure.
High-quality links and media coverage that build relevance, trust and long-term visibility across Google and AI systems.
Our clients
Digital PR
We earn authoritative, relevant press coverage at scale through data-led stories, sector insights and creative ideas grounded in analysis. Supported by our PhD-level data team, our campaigns deliver consistent, high-quality link acquisition.
Our digital PR work includes:
- Data-led stories and FOI-led insights
- Resource and data pages that attract links naturally
- Product page link acquisition
- International digital PR across the EU, APAC and the Americas
- Reactive news stories
- Impact reporting across visibility, authority and link quality
AiPR™ (AI-focused Digital PR)
AiPR™ is Digital PR designed specifically for AI search. This campaign format helps AI systems retrieve clear, structured information about your brand and surface it in answers.
AiPM™ deliverables include:
- LLM-friendly, context-wrapped press releases
- Original experiments, datasets and authoritative analysis
- Founder interviews and expert commentary
- Customer case studies summarised for LLM retrieval
- “Best of” listicles with controlled positioning
- Wikipedia-ready content
- AI impact reporting, including citation and narrative mapping
Data storytelling
Data is one of Reboot’s biggest differentiators. Our PhD-level data specialists support some of the world’s leading brands with research, modelling and analysis that turns complex findings into authoritative, credible stories.
Our data storytelling capabilities include:
- FOI data collection and interpretation
- Data analysis, modelling and forecasting
- Geospatial insights and mapping
- Data cleansing and structuring
- Data visualisation and dashboard development
- Dataset creation for digital PR and content teams
- Branded reports and large-scale studies
Performance tracking and reporting
We provide clear, consistent reporting that shows how earned media activity contributes to visibility, authority and long-term organic performance across search and AI systems.
Our performance tracking and reporting includes:
- Links earned, including quality, relevance and target page alignment
- Coverage analysis across publications, markets and topics
- Changes in organic visibility and authority over time
- AI visibility signals, including citations, mentions and summaries where relevant
- Ongoing insight to inform prioritisation, optimisation and future strategy
The core components of your earned media strategy
A tailored earned media approach built around what your brand needs to get found online.
Earned media works best when stories, data, and outreach all pull in the same direction. Our approach blends Digital PR, AiPR™ and data storytelling to earn coverage that supports key pages, strengthens relevance and helps your brand stay visible over time.
Why earned
media matters
Search engines and AI systems rely on strong signals to understand
which brands deserve visibility. High-quality links and relevant
coverage help build trust, reinforce your expertise and support the
pages that drive growth.
When earned media is tightly aligned with your strategy, it helps
surface your key content across Google and AI systems, supporting
long-term visibility.
High-authority backlinks
Why Reboot
Our strategies are shaped by evidence, experimentation and
delivery standards recognised at a global level.
Largest agency Digital PR and Data teams
41,000+ links delivered globally
Proprietary methodologies
International capability
Processes built on experimentation
Our delivery framework
A data-led campaign framework designed to build authority, relevance and link velocity at scale.
Finding stories that earn links
We start with data. FOI opportunities, proprietary datasets, market trends and search gaps are used to identify stories with a clear reason to earn coverage and links.
Stories journalists can trust
Data is analysed, reviewed and shaped into clear narratives with strong editorial hooks. Every campaign is designed to meet journalistic standards while supporting search relevance.
Targeted, relevant outreach
Campaigns are distributed using targeted media lists and relevance mapping, prioritising the publications, locations and pages that matter most for organic performance.
Tracking coverage and authority growth
We track link velocity, coverage quality and visibility impact to understand what is compounding authority and where future campaigns should focus.
Our work
See how earned media has improved visibility and supported organic performance for brands across multiple sectors.
FAQs
What does earned media include?
What does earned media include?
A coordinated programme of Digital PR, AiPR™, data storytelling, international PR and relevance-driven link acquisition.
How is this different from traditional PR?
How do you measure success?
Can you guarantee links?
Do you work internationally?
How does AiPR™ improve AI visibility?
What does earned media include?
A coordinated programme of Digital PR, AiPR™, data storytelling, international PR and relevance-driven link acquisition.
