Senior Digital PR Strategist

The opportunity

You’ll be joining at a point where Digital PR is our largest and most established service, but also where it’s evolving fast.

We’re pushing into areas like AiPR, GEO, and more commercially-driven PR strategies, which means there’s real scope to shape how the service develops.

You’ll work closely with Senior Managers, the Head of Department, and cross-functional teams across SEO, Data, and Design, with the space to challenge thinking, introduce new approaches, and strengthen our strategic output.

If you’re someone who cares about doing Digital PR properly, this is a role where your work will genuinely influence both client outcomes and internal standards.

Position overview

Job Type: Full-Time
Salary: £42,500
Required Experience: PR & Marketing
Location: Remote - UK (London, Leeds, Manchester)

Required skills

Hands-on digital PR experience
Excellent communication and presentation skills
Ability to think 'outside-the-box'
Proficient in Microsoft Office/Excel
Excellent writing and organisational skills
Proactive with the ability to multi-task
Knowledge of search engines and basic approaches to SEO

Key objective

Your objective is to own and deliver high-performing Digital PR strategies across your client portfolio that align with SEO objectives and broader business goals.

You’ll maintain an exceptional bar for quality across the full campaign lifecycle, ensuring strategies are clear, practical, and performance-driven.

Alongside this, you’ll play a key role in raising the standard of the wider team, coaching others, refining approaches, and contributing to how our Digital PR offering continues to evolve.

Core responsibilities

Client ownership and communication

Own strategic client communication across your accounts, building trust through clear direction and confident rationale
Lead discussions on calls, ensuring clients understand the “why” behind campaigns and how activity links to goals
Set expectations clearly, explaining success measures, trade-offs, and approach
Act as the first escalation point for strategy-related challenges and step in where direction needs strengthening

Digital PR strategy and roadmapping

Develop SEO-led Digital PR strategies grounded in insight, data, and commercial goals
Build campaign roadmaps with clear themes, angles, deliverables, and success measures
Create strong link-earning propositions across a mix of approaches, from reactive to data-led and expert commentary
Maintain a clear view of performance and know when to adapt or pivot strategy

Quality and standards

Set the benchmark for what “great” looks like across campaigns
Review and sense-check key outputs where needed, from ideation through to outreach
Identify weak direction early and intervene to strengthen narrative and improve outcome potential
Ensure consistency across campaigns so all output aligns with client goals and Reboot’s standards

Coaching and craft leadership

Coach Digital PR team members to improve strategic thinking and campaign quality
Provide clear, direct feedback that improves work quickly and builds long-term capability
Support the development of team members on the individual contributor pathway
Contribute to playbooks, templates, and frameworks that scale quality across the team

Innovation and development

Identify opportunities for experimentation and new approaches
Contribute to evolving our Digital PR offering alongside the Head of Department
Stay close to industry changes and bring forward ideas that keep us ahead

Business development support

Contribute to pitches with strong strategies, campaign ideas, and clear rationale
Support kick-offs to ensure client goals translate into actionable plans
Step in where senior strategic input is needed to strengthen proposals or direction

About you

Proven experience in Digital PR strategy and delivery, ideally within an agency environment
Strong strategic judgement, with the ability to build campaigns that earn coverage and drive performance
Confident communicator, able to influence senior stakeholders internally and externally
High standards for quality, with the ability to challenge and improve work constructively
Strong organisational skills, able to manage multiple accounts and priorities
Commercially aware, able to balance creativity with what will deliver results
Comfortable working with data and performance signals to inform decisions
Experience with tools such as Ahrefs, Muck Rack, and Buzzstream

You’re someone who is trusted for your thinking, not just your output. You care about quality, you challenge work when it’s not good enough, and you enjoy helping others improve.

You’re proactive, calm under pressure, and motivated by doing better work, not just more work.