Head of Data Insights and AI

The opportunity

As Head of Data Insights & AI, you will lead Reboot’s Data team and help shape how data is used across the agency.

Your role will combine leadership, technical understanding and strategic thinking. You’ll guide the team in producing high-quality datasets and insights while also helping the wider agency better understand search behaviour, audience trends and performance data.

You will oversee the development of Reboot’s internal data infrastructure and analytical capability, ensuring our teams can access reliable and meaningful insights when they need them.

You will also work closely with leadership and operations to identify opportunities where automation, AI and improved tooling can support how the agency operates.

While this is primarily a leadership role, we value technically credible leaders at Reboot. The role operates as a player coach, staying close to the technical work while developing and guiding the team.

Position overview

Job Type: Full-Time
Salary: £65,000+
Required Experience: Data
Location: Remote - UK (London, Leeds, Manchester)

Required skills

Experience leading an effective team
Excellent communication and presentation skills
Ability to think 'outside-the-box'
Proficient in Microsoft Office/Excel
Excellent writing and organisational skills
Proactive with the ability to multi-task
Strong proficiency in data analysis tools such as Python, R, SQL, Excel
Experience with web scraping libraries (e.g., BeautifulSoup, Scrapy)
Python/Django

Key objective

To lead Reboot’s data function and ensure data is structured, analysed and applied in ways that strengthen campaign performance, inform strategy and improve how the agency operates.

The role oversees the Data team, internal data infrastructure and analytical capability, ensuring teams across the agency can access reliable insights from search data, marketing analytics and campaign datasets.

The position will also support the development of automation and AI initiatives within the data function, helping the agency continue to evolve how data supports organic search performance and innovation.

Core responsibilities

Data Leadership & Strategy

Lead and develop Reboot’s Data team, maintaining high standards of analysis, output and professional development
Define and evolve the agency’s data capability to support campaign delivery and service innovation
Manage team capacity, prioritisation and planning across campaign datasets and analytical work
Act as the senior point of ownership for data insight across the agency

Data Analysis & Search Insight

Analyse search data, marketing analytics and audience behaviour to identify meaningful trends and opportunities
Support SEO, GEO, Content and Digital PR teams with insights that inform organic growth strategies
Help teams better understand organic performance, search demand and user behaviour
Translate complex data into clear insights that support decision-making

Campaign Data & Insights

Oversee dataset sourcing, scraping and data collection used in Digital PR and content campaigns
Ensure strong standards of data validation, credibility and methodology
Guide analysts in identifying compelling insights within datasets
Ensure findings are translated into clear narratives and visual outputs

Data Infrastructure & Automation

Oversee the organisation and development of Reboot’s internal data repositories and datasets
Support scalable data workflows, structured repositories and cloud-based systems
Identify opportunities where automation improves data sourcing and analysis
Work with Operations and technical resources to support AI-enabled workflows and internal tooling

Commercial & Agency Support

Support pitches and proposals where analytical capability strengthens the agency’s offering
Help communicate Reboot’s data capability and methodology to prospective clients
Contribute to the development of new services or proprietary datasets that strengthen Reboot’s organic search offering

About you

We’re looking for someone who enjoys turning data into insights that help people make better decisions.

You’re comfortable leading a team while staying technically credible, and you enjoy helping analysts develop their skills.

You likely bring:

Strong experience in data analytics, data science or insights roles
A Master's in Data, Computer Science or equivalent
Experience leading or mentoring analysts or technical team members
Strong technical capability with Python, SQL, R or similar analytical environments
Experience working with large datasets and automated workflows
Experience managing structured data repositories or internal data systems
Familiarity with cloud platforms such as Google Cloud Platform
Experience with web scraping or data sourcing methodologies
Strong understanding of marketing analytics including GA4
Experience analysing search data and digital performance trends
The ability to translate complex data into clear insights and narratives
Strong communication skills with both technical and non-technical stakeholders
Commercial awareness and an understanding of how insights connect to business outcomes
Awareness of emerging AI regulation (e.g. EU AI Act) and ability to ensure responsible, compliant use of AI within the organisation