Visibility beyond search results.
Structured GEO strategies that improve how AI systems retrieve, cite and summarise your brand.
A framework built around what your brand needs to get found online in generative engines.
GEO examines how your brand is interpreted and summarised across AI-generated answers. By analysing the sources they trust and the narratives they repeat, we use retrieval insight and evidence-led optimisation to strengthen your visibility across answers, citations and summaries.
We analyse how AI systems reference your brand, competitors and broader topics, identifying gaps in citations, clarity and entity understanding.
Systematic testing across thousands of prompts to map how AI models respond to branded, unbranded and comparative queries.
A clear picture of where your brand appears across different AI systems, including answer summaries, citations, footnotes and contextual references.
We assess the machine-readability and retrieval strength of your content, structured data, site architecture and authority signals. Providing you with actionable opportunities.
We track changes in AI citations, narrative consistency, retrieval patterns and visibility metrics, giving stakeholders a view of real movement over time.
AI assistants are changing how people discover information. Instead of scrolling lists of links, users receive summarised answers. That means visibility depends less on traditional rankings, and more on how clearly AI systems understand, cite and trust your brand.
GEO ensures your brand is present in these new environments. It clarifies your entity signals, improves machine readability, strengthens authority, and increases the likelihood of being referenced in AI-generated answers.
GEO helps brands stay visible as search evolves.
Our GEO approach combines prompt testing, data analysis and structured content design to help brands appear clearly across AI tools.
We run fan-out tests across leading AI systems to understand how your brand is retrieved and summarised.
Our findings guide how we structure content, earn coverage and improve clarity across branded and unbranded prompts.
Our GEO methodologies evolve through ongoing experiments, helping us identify what improves presence and reduces ambiguity.
SEO, content, digital PR, and data teams work together to ensure GEO recommendations support visibility across both AI and traditional search.
A structured approach to improving how your brand is selected, cited and referenced in AI-generated answers.
We analyse how your brand appears across AI answers, citations and summaries, identifying gaps in reference frequency, authority and topical association.
Fan-out prompt testing is used to understand how different questions, contexts and comparisons influence whether your brand is surfaced or excluded.
Insights are used to reinforce key themes through content structure, data distribution and earned mentions, helping models associate your brand with the right topics.
Ongoing optimisation and tracking focus on increasing citation consistency, clarity and trust signals, so your brand is selected more often as answers evolve.
See how GEO strategies have improved AI visibility, strengthened entity clarity and expanded brand presence across leading generative engines.
GEO (Generative Engine Optimisation) improves how AI systems retrieve, cite and summarise your brand.
GEO complements SEO. SEO focuses on traditional rankings, whereas GEO focuses on AI visibility and retrieval behaviour. Read more about SEO vs GEO.
Brands in competitive or research-led sectors benefit most, but GEO strengthens visibility for any organisation preparing for AI-driven discovery.
Improved citations, stronger entity clarity, better AI answers, clearer narrative presence and measurable visibility changes in LLMs.
No, GEO builds on SEO foundations - they work together as one wider Search strategy. Technical clarity, content quality and authority signals still underpin AI visibility.
Through tracking citations, narrative shifts, retrieval behaviour, prompt test outputs and changes across different AI systems.
GEO (Generative Engine Optimisation) improves how AI systems retrieve, cite and summarise your brand.
