Mornings = learn
Join training sessions led by the Reboot team, covering everything from digital PR fundamentals to outreach and campaign planning.
Digital PR
training
course
Start your digital PR career with the Reboot Academy.
Join our paid, 8-week digital PR training course, giving applicants the industry skills and hands-on experience required to kickstart a career in digital PR.
Successful applicants will learn directly from Reboot’s award-winning in-house digital PR team and start contributing to client campaigns in as little as two weeks.
8week full-time course
2cohorts completed
16digital PR trainees
8permanent roles offered
400+links earned by trainees
89%rated their Academy experience 9 or 10/10100%rated training sessions 9 or 10/10 for clarity and engagement100%felt confident working independently by the end8 weeks of hands-on digital PR training
In our digital PR training course, one thing’s for certain - you won’t spend 8 weeks watching training videos. Our remote course combines team sessions with practical tasks to help you put what you’ve learnt into practice from the very beginning.
Our course starts with the basics and gradually picks up the pace, giving each trainee the chance to apply new skills week by week as their confidence grows.
Previous trainees have contributed ideas that were pitched to clients and have gone on to work on those campaigns end-to-end, securing coverage in publications including:
What our 8-week training course looks like
Each week follows a clear routine, so you know what to expect from our digital PR course from the moment you enrol.
A typical training day
Afternoons = put it into practice
Use what you've learnt on practical tasks, from building targeted media lists to writing press releases and taking part in campaign ideation.
How the course progresses
Our digital PR course becomes more hands-on as the weeks progress. You'll receive regular support from our course leaders, before gradually taking on more responsibility on client campaigns.
- Week 1
Learn the foundations
Get to grips with what digital PR is and the core skills you'll use throughout the 8-week course.
- Week 2
Start applying your skills
Put the basics into practice with support from the digital PR team and begin working on client campaigns.
- Week 3
Develop your confidence
Take part in group ideation sessions and get more comfortable contributing your own ideas to campaign discussions.
- Week 4
Take more ownership
Use what you've learnt with less guidance as you prepare for the second half of the course.
- Weeks 5–8
Work on live campaigns
Start working on client campaigns with guidance from digital PR specialists, giving you space to practise what you've learnt and grow in confidence.
What you’ll learn in our digital PR course
Digital PR basics
Learn what makes a strong digital PR campaign, from understanding link quality to recognising the types of stories journalists want to cover.
Why we do digital PR
Learn how digital PR supports SEO and why relevant links are such an important part of improving search visibility.
Data and research
Learn how data can support a digital PR campaign, including how to work with datasets and pick out newsworthy hooks.
Press release writing and outreach
Learn how to find relevant journalists, build targeted media lists and pitch your story with a clear, relevant angle.
Reactive digital PR
Learn how to spot opportunities in the news and quickly turn them into reactive ideas that can earn coverage.
International digital PR
Learn how digital PR differs from market to market, and what to consider when creating campaigns for international audiences.
Digital PR tools
Learn how to use the platforms our team uses every day, including BuzzStream, Muck Rack, Anewstip and Ahrefs.
AI and digital PR
Learn how AI is changing search, and how digital PR can help brands become more visible in AI answers.
Ideation and campaign development
Learn how to develop campaign ideas for Reboot clients and turn early concepts into angles worth pitching.
Who is our digital PR course for?
You don’t need any prior experience to apply to our digital PR course. Previous trainees have included recent graduates, people wanting a career change, and those wanting to break into the industry without a university degree.
Ultimately, we're looking for people who are:
Curious
You ask questions and want to understand why something works.
Creative
You're happy sharing ideas and thinking of different ways to tackle a brief.
Proactive
You're willing to get involved and take ownership of the work you’re tasked with.
Persistent
You don't give up when an idea or campaign doesn't work the first time.
What previous trainees have said about our digital PR course
Hear from previous digital PR course graduates on their experience enrolling in the Reboot Academy, who have been offered permanent roles with us as Digital PR Assistants.
Flynn McLaughlinMay cohort
Flynn joined the Academy after working in sales and looking for a more creative career.
“I came from a sales background after completing my studies, which I knew wasn't fulfilling me creatively. I had no experience in digital PR before joining the Academy, but after completing the programme, I learned so many valuable industry skills, without having to pay for the information and, better still, being paid while learning. It's an opportunity you will struggle to find anywhere else, and I am extremely grateful for being a part of the Academy. The reduced barrier to entry has given me, and many others, a platform to explore our career paths and work towards achieving success in the digital PR industry.”
Lorcan O'MahonyMay cohort
Lorcan joined after finishing a Journalism degree and deciding what he wanted to do next.
“This training course has been brilliant at teaching us about the world of digital PR. Before starting, I had just finished a three-year Journalism degree and wasn't sure what my next steps were. The programme started with the fundamentals of digital PR and how it works. Through hands-on experience, we were able to run our own campaigns from start to finish, from ideation all the way to outreach. It has been an incredibly supportive environment, and I have gained skills and confidence that I will carry throughout my career.”
Hear from our Academy graduates
Here’s what our graduates had to say about the digital PR course after the 8 weeks were finished.
