Case study

How we improved 1,000+ keyword rankings for Numan’s weight loss page

Services

Digital PR

+50.2%

Increase in estimated organic traffic

1,120

Keywords improved in UK rankings

101

Links earned to the Weight Loss category page

Overview

Numan is a digital healthcare provider offering treatment across a range of health concerns, including weight management.

For this campaign, the focus was on its Weight Loss category page, which was competing for high-volume searches around treatments such as Mounjaro and Wegovy. We used Digital PR to direct authority into the inner category page and increase its organic visibility.

The brief

Numan wanted to increase organic visibility for its Weight Loss category page, which was competing for high-volume searches related to treatments such as Mounjaro and Wegovy.

The brief was to earn high-quality UK coverage that could link directly into the weight loss category page, while keeping the stories relevant enough for the link to feel natural editorially.

As a health brand operating in a regulated space, campaign ideas had to be carefully sourced and factually robust. They also needed to work naturally with the target page, so the links we earned were useful from an organic search perspective rather than simply adding to overall domain authority.

Our strategy

We ran an inner-page Digital PR strategy, directing every link earned to Numan’s Weight Loss category page. Campaigns were planned with this in mind, so the stories we pitched to journalists had a natural reason to link back to weight-loss content, keeping the coverage closely aligned with the category.

In the first three months, we secured 101 links with an average DR of 60. At the same time, the Weight Loss page was gaining organic visibility, with ranking improvements across 1,120 UK keywords since the start of July.