Case study
How we helped Liquidation Centre nearly double leads through organic search
Increase in GA4-tracked leads year on year
Increase in organic search clicks
Increase in keywords ranking in positions 1–3
Overview
Liquidation Centre provides company liquidation and insolvency services to businesses across the UK, operating in a competitive search market where visibility for high-intent terms can directly influence enquiries.
We worked with the brand to increase its presence for relevant liquidation and insolvency searches, while narrowing the gap on more established competitors.
The brief
Liquidation Centre wanted to grow its organic search visibility and generate more enquiries from people actively researching liquidation and insolvency services.
Several important terms had little or no visibility, while competitors held stronger keyword positions and backlink profiles. Our focus was therefore on reducing the gap while increasing the organic traffic and enquiries coming through the site.
Understanding where the biggest opportunities were was important too, so activity could be prioritised around the areas most likely to contribute to future growth.
Our strategy
We started with a detailed keyword universe to understand Liquidation Centre’s existing visibility and identify the topics with the strongest mix of search demand, relevance and potential to generate enquiries.
The research helped us prioritise the topics most closely linked to its services, then focus content and page updates around them. We addressed the outstanding technical SEO issues that could be holding back performance.
Alongside this, we created a Business Failure Statistics HRP™ around a topic highly relevant to Liquidation Centre, giving the brand a useful evergreen resource that could support organic visibility and attract relevant links over time.
Our digital PR activity used Liquidation Centre’s own business failure data for press stories, while reactive campaigns gave the brand opportunities to contribute relevant insolvency expertise to breaking business news.
Key campaigns
Digital PR
Links gained
over the quarter
Average
DR
Do-follow
links
Search-led content
Pieces published
from May to July
Ranking for ‘business asset disposal relief’ with 5,400 monthly searches
Impressions for the ‘business asset disposal relief’ guide
Results
Increase in organic traffic from July to August
Increase in organic search visibility between May and July
Increase in top-20 keyword rankings from February to July
Referring domains gained between April and July
Increase in keywords ranking in positions 1–3
Increase in keywords ranking in positions 4–10
Gap in top-three keyword rankings vs. a key competitor
