To read the full case study, continue reading….
Oliver Sissons, Search Director comments on this campaign:
“By now most SEOs have noticed just how fast AI is going to change Search, and those who don’t evolve with the coming changes risk being left behind. So, at Reboot, we’re actively testing already how we can help our clients drive greater visibility across all of the major AI models.
This campaign reinforces what many marketers already suspected, that high authority brand mentions will drive visibility gains across the most popular large language models. Especially when those brand mentions are found in articles broadly relevant to the target prompts you’re interested in getting your brand featured for.
For added effect, we must look to include commercially relevant words and phrases, closely tied to the target prompts we’re most interested in growing visibility for. We are calling this ‘context wrapping’, and it is something we’re actively rolling out across our outreach campaigns.
Finally, I’d add that many of the brand mentions generated by the campaigns mentioned in this case study also included a backlink back to the clients product page (even including the BBC mention). Meaning that not only were we able to drive LLM visibility growth, but we also saw impact across traditional search with the domain ranking consistently higher for a range of commercially relevant keywords.
All in all, this was a very exciting and successful project that showed how fast you can influence AI responses with the right approach.”
