BUILDING ELITE FRENCH LINKS FOR THIS LEADING HEALTHCARE BRAND

72
average DR
143
pieces of coverage
100%
KPI hit 5 months before deadline
OUR STRATEGY THE RESULTS

OVERVIEW:

After a thorough backlink analysis uncovered gaps between Zava and its healthcare competitors in France, our French Digital PR specialists crafted a targeted strategy to secure high-authority links for the brand. This approach successfully strengthened Zava’s online presence and enhanced its digital visibility in the competitive healthcare market.

WE GAINED LINKS FROM

Services
DIGITAL PR
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THE BRIEF:

We connected with ZAVA in September 2023, with the goal of strengthening their backlink profile by securing authoritative medical and healthcare-related links within the French market.

OUR STRATEGY:

Our strategy for ZAVA focused on sexual health and weight loss—two crucial areas for the brand.  

First, our in-house French Digital PR specialists pinpointed that data-driven campaigns on these topics would be the most effective for grabbing media attention in France.

We then brainstormed and launched several campaigns, including the "Healthiest Places in France" campaign using official health data, taken from OpenStreetMap and Copernicus. This compelling campaign captured interest across a range of media—from lifestyle to travel and health—resulting in 63 unique links for this campaign alone.

We crafted precise media lists by analysing journalists' interests and leveraging our strong French media connections. This approach granted select journalists early access, helping us secure a total of 143 links for the brand, hitting KPI 5 months before contract.

CAMPAIGNS:

Healthiest places

72

Average DR

Healthiest Olympic Sports

71

Average DR

RESULTS:

The number of referring domains have increased by
84%

By earning quality backlinks across the globe, organic traffic has increased by 92% since we started working with the client. Referring domains have increased by 43%.

The “friendliest accents” campaign offered strong national angles, allowing for tailored press releases for each nation and different publications. Surprisingly due to interesting and controversial results such as not many expecting the British accent to be perceived as the second friendliest worldwide, this also gauged the interest from media outlets and podcasts. A vital aspect of this campaign was also having the survey results analysed by a linguistics professor from the University of Warwick, adding extra credibility and trustworthiness to the data.

Vanessa Lima, Senior Digital PR Executive