Adzuna – The leading online job search engine came to Reboot after seeing a campaign go viral which utilised data from an online search tool they built.
Adzuna's own internal marketing team was doing a great job of earning links but they wanted to expand the range of publications they could reach out to so they could acquire a wider variety of links and placements; elevating their digital footprint among competitors.
‘Pulling a sickie’ seems to be a regular occurrence for UK employees, costing the economy on average of £900million a year in sickness.
The digital PR team at Reboot very quickly identified the value of extracting primary data, conducting a survey of employees across several industries and regions of the UK to establish who has pulled the most sickies. Reboot also designed a map of the UK to visualise the data.
In addition, the digital PR team combined the data from the survey and the Office of National Statistics (ONS) to approximate the number of days lost to fabricated illnesses in each UK region.
The campaign in a short space of time achieved more than 15 organic backlinks, reaching regional news publications such as Devon Live, Evening Times and East Anglian Daily Times. The campaign was also published by lifestyle magazines, business and SME outlets, and national press papers including The Sun, Scottish Sun and Press and Journal.