We spoke to Chloe Smith, SEO Manager at Blue Array, about all things SEO - including their favourite tools, diversity in the SEO industry, hobbies outside of work, and more!
I'd like to see more companies hiring in a way that is diverse and inclusive. A lot of marginalised groups are underrepresented in SEO because of the barriers in place (education, class, cost, and race to name a few). The industry needs to open up and bring that talent to light a bit more.
"The industry needs to open up and bring that talent to light a bit more."
A lot of my clients have a heavy content focus, so naturally, keyword research is a must. But I love being able to sink my teeth into a big site audit.
I use the SISTRIX Visibility Index tool regularly to diagnose/preempt potential drops.
My loud mouth. I've always been loud and outspoken, but having that confidence is incredibly useful, particularly in a client-facing role. I've found that for the most part, they value honesty!
"I've found that for the most part, they value honesty!"
Panic about Core Algorithm updates, take any metric a tool provides as gospel, and never asking questions.
I'm currently doing a line edit on a sapphic fantasy novel, while also working on a first draft of a contemporary novel and forming the plot of a sapphic Bonnie & Clyde retelling but with dragons. Basically, I can't pick what to focus on… So I'm doing all of it.
I'm an early bird, so because I work from home, I usually wake up early and get an hour or so of writing clocked in before I start work.
I understand that companies want to signal that they support the LGBTQ+ community, but rainbow-washing is the wrong way to do it. There are better, smaller, less in-your-face ways of supporting queer people without slapping a rainbow on your logo for a month.
"There are better, smaller, less in-your-face ways of supporting queer people without slapping a rainbow on your logo for a month."
For my April 2022 Brighton SEO talk, I put out an anonymous survey asking SEOs and Digital PRs for their experiences menstruating at work. Most of the responses were helpful, but I got a few abusive responses, with some homophobia, transphobia and death threats.
After those survey responses, I posted one of them on Twitter that said "A big f**k you to the LGBT freaks entering the SEO space". So I thought I'd steer into the skid, and my partner designed the LGBT SEO Freak logo (and an ally one, too!). I handed out badges at Brighton SEO, and have so far raised £80 for Mermaids.
"I have so far raised £80 for Mermaids."
It's important to remember that no one is perfect, and that sometimes trying is enough. Elevating those in underrepresented groups in SEO is key, though. Follow people or organisations that are committed to this, and share their insights and activity where you can. For example:
▪️ The FCDC
You may also like our Q&A with B-Digital Co-Founder Rejoice Ojiaku.