Elite digital marketing
Author: Ema Gadzhova last updated:
Mar 01st 2019
Content Writer. A passionate, positive and proactive individual that’s full of ideas (only when fuelled by a cup of coffee.)

Importance of Social Media in Business

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We live in a more modern age, where everything and anything happens online – there is a huge emphasis on the importance of social media in business. You may, as a business owner, be set on the idea that social media is not needed to better your business because you believe that traditional marketing techniques will do the job. This could not be further from the truth. A social media presence is essential for any business for multiple reasons. In this post we will explore why Social Media Marketing is a necessity for all businesses.

Brand Awareness

You might be thinking – why is social media important for my business? One of the main reasons is that the use of effective social media results in enhanced brand awareness. This means that the public will recognise and favour your brand, which will ultimately generate more customers. It’s only logical that if they know about you – they will be more likely to make purchases from you.

That’s why businesses use social media, to ‘put themselves out there’ and make themselves known to the consumers by producing useful and engaging content.

More Brand Authority

Another reason why social media for businesses is of such high importance is that it gives them more brand authority. Through businesses sharing their content, they are interacting with and attracting their audience.

Show that your company has expertise in your niche through publishing excellent content and sharing it on social media. This is extremely beneficial as customers will begin to think of the brand as a thought leader in their industry, leading them to trust what they say.

Connect with Customers

How do businesses use social media to interact with their consumers? It’s simple - social media provides businesses with a bridge of communication that connects their brand to their customers. Businesses who are active on social media platforms, such as Twitter and Instagram, enable consumers to ask questions and suggest improvements that the business could make to enhance their brand – social media can be used as a free form of market research.

Reach a Larger Audience

Social media reaches people far and wide. Most people in our high-tech world have access to social media platforms. There are multiple platforms that you can use - if you take advantage of social media for your business on every platform, you’d be able to reach many potential consumers. 

Cost Effective

Social media is free. A profile can easily be created without much effort. Thinking that social media for businesses is useless, just because it’s free, is a thought far from the truth. If you know how to be successfully and consistently active on social media, you will undoubtedly see results for your business. Furthermore, your return on investment will go through the roof if your business is efficient at producing great social media content.

You can also try out social media advertising (paid advertising) and see whether it can do wonders for your business or not. Not all social media platforms are effective at promoting and advertising your business, but some are, and you can expect a great ROI with these. For example, Facebook is used by over 2 million businesses in order to advertise their services and products.

Increased Traffic

Social media use for businesses will automatically drive traffic to your website. For example, if you provide a link to your site on Twitter, you will definitely get a few clicks, if not thousands – depending on your following (which will can be built up with consistent, high quality engagement). A high click through rate (CTR) means that your social media is engaging many individuals – that is a way you can measure your business’ social media efficacity.

Another way that businesses use social media is through posting articles and quotes that relate to their niche, as well as other unique ideas. These kinds of pieces of content will entice and intrigue your audience and will result in them researching further about your brand and exploring your website (increasing traffic to your website).

Enhanced SEO

Linking to the previous point – your SEO will see the true benefits of social media. There is a huge importance of social media in business because it ultimately affects how well your website ranks on various search engines. If you have continuous clicks onto your site (generated from organic keywords and social media), Google deem your site reliable and will obviously favour you much more than if no one clicks on your links.

Social media aids SEO, so use it and thrive in high rankings!


To conclude, the importance of social media for businesses is, now, more relevant than ever. It’s should be an essential part of every business’ digital marketing strategy. If you need help with your Social Media Marketing, or any other digital marketing concepts, contact us and our team would be more than happy to help you and your business.

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