Help you evaluate the quality of earned media from your digital PR agency
Topic overlap combines embeddings and entity overlap from Google NLP.
Relevancy Rating™
The first relevance-weighted backlink analysis tool that provides unique insights on the true SEO value of your earned links.
Our clients
Introducing our Relevancy Rating™ tool
Reboot’s Relevancy Rating™ is a metric created using our advanced backlink analysis tool, designed to measure the true SEO value of your earned links. By entering your URL and the referring page URL, the tool generates a detailed link relevance report with a weighted score out of 100, alongside authority insights and a radar graph visualising key ranking signals such as topical overlap, audience match and sentiment.
Benefits of using the Relevancy Rating™
Unlike traditional backlink checkers that focus solely on domain authority, this link relevancy tool evaluates contextual relevance and intent alignment. Not only will you be able to find out how relevant your backlinks are, but the tool will also:
Provide insight on which backlinks genuinely support organic rankings
Support smarter link prospecting by highlighting the signals that truly matter
Strengthen reporting conversations with stakeholders using a clear, weighted relevance score
Outperform competitors by understanding the importance of relevant link building
Uncover missed opportunities to improve anchor text or context wrapping
Provide confidence that your backlink profile is building long-term topical authority
Want to find out more?
Discuss your relevancy ranking or the importance of hyper-relevancy link building with a director today.
What the Relevancy Rating™ is made up of
Topic overlap
How closely the subjects of the two pages match. Compares dominant topics, keywords and concept.
Audience match
Are the intended audiences similar or aligned in terms of expertise, industry and user needs?
Language match
Are the pages in the same language?
Surrounding text
How relevant is the text immediately surrounding the link to the content?
Content freshness
How fresh/recently updated the content is
Sentiment alignment
Do both pages align with overall sentiment?
Purpose intent
Does the linking page's purpose align with the target page?
URL slug relevance
Is the URL slug human-readable, on-topic, and aligned with the subject of the linked page?
Link placement quality
Evaluation of where the link appears on the page (with preference given to appearing in the first 50% of the page)
Anchor relevance
How relevant is the anchor text of the link to the topic?
Methodology
All signals are deterministic and API-based; Gemini is used only for explanation.
Purpose/intent uses deterministic keyword rules (informational/commercial/transactional/navigational).
Purpose/intent uses deterministic keyword rules (informational/
commercial/transactional/
navigational).
Audience alignment uses Google NLP categories + entity types.
Surrounding text and link placement are approximated from Google search snippets (no HTML scraping).
URL slug relevance checks natural-language slugs and overlap with target slug keywords.
Sentiment alignment uses document sentiment from Google NLP.
Domain authority uses DR (Domain Rating) when provided.
Site quality uses Web Risk + GSC inspection (mobile usability, rich results).
Knowledge Graph authority boosts recognized entities and overlap.
Freshness is adjusted by GSC trend + last crawl time.
