SEO

(Search Engine Optimisation)

Organic search to get you found online.

Technical SEO, content optimisation and GEO-led improvements that strengthen your visibility across Google and AI systems.

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SEO built for long-term visibility

SEO is where Reboot began - and remains one of our biggest strengths. Our SEO work blends technical clarity, content depth, authority building and GEO insights to improve how your brand is discovered, understood and ranked across modern search systems.

We don’t rely on templated audits or automated outputs. Our SEO frameworks are built internally, refined continuously and shaped by experiments that help us understand what genuinely drives visibility today.

The core components of our SEO strategy

SEO delivery built around what your brand needs to get found online.

SEO works when technical foundations, content clarity and relevance signals align. Our approach focuses on improving how your site is crawled, understood and ranked, supporting long-term visibility across both traditional search and AI-driven results.

Technical SEO strategy

We analyse crawlability, indexing, site performance and architecture to understand how your site is accessed. Findings are prioritised into clear, actionable recommendations for development, product and content teams.

On-site content optimisation

Pages are reviewed against search intent, competitor performance and user behaviour to improve relevance and clarity. We refine structure, internal linking and on-page signals so content supports site visibility.

SEO and GEO foundations

Technical and content signals are assessed to ensure your site is prepared for both organic search and AI systems. This includes schema, entity clarity and optimisation that supports retrieval and summarisation.

Authority and off-site support

SEO performance is strengthened through relevance-led authority signals. Digital PR and resource-led content support priority pages, helping build trust and reinforce topical relevance over time.

Visibility tracking and reporting

SEO progress is monitored through rankings, technical health and visibility signals. Reporting focuses on what is improving, where issues remain and how activity is contributing to long-term organic growth.

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Why SEO matters

SEO remains one of the strongest and most reliable channels for long-term growth. But modern SEO requires more than technical fixes or occasional content updates.

Your brand needs strong technical foundations, content that aligns with user intent, authority signals that search systems trust, and clarity for both Google and AI retrieval models.

A structured SEO programme ensures every improvement supports commercial goals and contributes to meaningful, sustainable growth.

Why Reboot

Our SEO delivery is grounded in clear processes, reliable diagnostics and improvements shaped by real-world testing.

Technical excellence

Our SEO specialists address crawling, indexing, and site structure issues with precision, strengthening your technical foundations.

Experiment-led

Insights from ongoing experiments guide how we refine content, fix blockers and prioritise actions that support long-term visibility.

Data-supported decisions

Our data team supports opportunity sizing, trend analysis and forecasting, helping you understand where changes will have the most impact.

Consistent delivery

Structured sprints, clear QA processes and ongoing communication keep work moving and ensure improvements are implemented correctly.

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Our delivery framework

A structured approach to improving how your brand is selected, cited and referenced in AI-generated answers.

Understanding where your brand appears

We analyse how your brand appears across AI answers, citations and summaries, identifying gaps in reference frequency, authority and topical association.

Testing visibility across prompts

Fan-out prompt testing is used to understand how different questions, contexts and comparisons influence whether your brand is surfaced or excluded.

Strengthening contextual signals

Insights are used to reinforce key themes through content structure, data distribution and earned mentions, helping models associate your brand with the right topics.

Increasing citation consistency

Ongoing optimisation and tracking focus on increasing citation consistency, clarity and trust signals, so your brand is selected more often as answers evolve.

Our work

See how GEO strategies have improved AI visibility, strengthened entity clarity and expanded brand presence across leading generative engines.

Enhancing LLM visibility in the finance space with AiPR and context wrapping

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How FOI campaigns landed a .gov link for a vaping brand

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How we earned 200+ links in 6 months for a bathroom interior retailer

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How we earned 583 links for a waste clearance brand

Read more >

FAQs

What does SEO include?

What does SEO include?

Technical improvements, content optimisation, GEO integration, authority building and performance reporting.

How long does SEO take to deliver results?

How long does SEO take to deliver results?

Most clients see early movement within weeks, with stronger growth as technical, content and authority improvements compound.

How does SEO work with GEO?

How does SEO work with GEO?

GEO strengthens machine readability and AI visibility - both of which support traditional SEO performance. Read more about the differences between SEO and GEO.

Do you work with in-house teams?

Do you work with in-house teams?

Yes. We collaborate closely with our clients to implement roadmaps - whether that is via our experts or through your in-house team - to ensure all strategies are carried out effectively.

How soon will we see SEO results?

How soon will we see SEO results?

Most clients see early movement within the first few months once technical fixes, content improvements and authority work are implemented. Timelines vary based on competition, budget and internal approval processes - especially in regulated industries.

How much involvement do you need from us?

How much involvement do you need from us?

We can work autonomously or collaborate closely with your internal team. Results come fastest when technical changes are implemented efficiently, and compliance processes are clear.

What does SEO include?

Technical improvements, content optimisation, GEO integration, authority building and performance reporting.