Structured sprints
Work moves in focused, two-week cycles with clear scope and accountability.
Our story
We’re an award-winning organic search agency built on data, experimentation and operational excellence. Everything we do is designed to help brands get found online – and keep you there.
Who we are
An organic search agency, built for long-term growth
We’re an organic search agency specialising in SEO, GEO, Digital PR and content. Our focus is on organic visibility that builds authority and trust over time, rather than short-term results tied to spend.
Everything we deliver is shaped by data, experimentation and structured processes designed for efficiency, consistency and long-term performance. Our services are not siloed - they work together to influence how brands are discovered, trusted and referenced across search engines and AI systems.
We have one of the largest Digital PR teams and one of the largest data teams of any UK search agency. From Digital PR strategists to PhD-level data scientists, our specialists collaborate across markets, languages and disciplines to deliver reliable impact for brands operating in competitive, fast-moving environments.
Our process
Our operation runs on agile methods, built for collaboration and speed.
Our process is built around internally developed frameworks, shaped by experimentation and refined through years of delivery. These frameworks guide how we plan work, prioritise activity and measure success across SEO, Digital PR, GEO and data, giving clients a clear understanding of what’s happening and why.
Milestones and outcomes
Each sprint is tied to measurable outputs and KPIs that track performance and progress.
Daily alignment
Each department holds daily stand-ups to remove blockers fast and keep projects moving at pace.
Continuous improvement
Retrospectives refine priorities, tighten processes and strengthen output each sprint.
Dedicated operations
An Ops function oversees workflows, QA, tooling and efficiency across the agency.
A clear delivery framework
Our processes give you consistency, visibility and confidence in every stage of delivery.
This framework is one of our strongest differentiators. Working in structured sprints allows us to move quickly, react to change and keep priorities clear, while giving clients full visibility at every stage of delivery.
What makes us different
Industry-leading delivery
Work that stands up to scrutiny.
Our work has been recognised internationally through multiple industry awards, including Best Global SEO Agency, reflecting the standard and consistency of our delivery.
Experimentation at our core
Real-world testing shapes how we work.
Our published experiments influence how we approach modern search, from content structure and GEO to earned media and AI visibility.
We use what we’ve learned to guide decisions and give you clear answers on what works - and why.
PhD-level data capability
Data that strengthens strategy.
Our in-house data team supports projects through modelling, analysis and forecasting.
Their work helps uncover smarter angles for PR, clearer structures for content and stronger signals for both search engines and AI systems.
Proprietary methodology
Approaches built and refined in-house.
From statistical assets and AiPR™ formats to GEO testing and context-led content design, our methods evolve through continuous testing and can’t be found elsewhere.
This gives your brand structured, reliable work designed for success.
Global specialists
Expertise across markets and languages.
Our native-language PR teams and market-specific strategists support brands operating internationally.
They help you navigate regional behaviour, build local relevance and earn coverage that truly fits your audience.
Long-term stability
Partnerships that last.
Low turnover and long-standing client relationships mean our teams understand your brand, market and goals in depth.
That continuity allows us to act as a natural extension of your team, supporting consistent delivery and long-term optimisation across search and AI systems.
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Our case studies
Enhancing LLM visibility in the finance space with AiPR and context wrapping
We used GEO, AiPR and context wrapping techniques and strategies to target commercially relevant prompts that our clients’ customers are likely searching...
Read more >How FOI campaigns landed a .gov link for a vaping brand
An online tobacconist supplying e-cigarettes and vaping supplies to UK customers.
Read more >How we earned 200+ links in 6 months for a bathroom interior retailer
A leading provider of a wide array of shower and bathroom products possessing extensive knowledge across bathrooms.
Read more >Our culture
Behind every campaign is a culture that makes it possible.
We’re a fully remote, four-day-week agency that invests in people as much as performance. Our internal playbooks, open learning and transparent communication create an environment where high performance and flexibility coexist.
It’s why we’ve consistently been recognised at the UK Company Culture Awards for our remote culture, flexibility, and transparency.
Explore culture
The people behind Reboot
Our senior leadership team brings together experts in search, data, PR, operations, and strategy. Together, they set the standards that guide how Reboot runs, delivers, and evolves.
Shai & Naomi Aharony
CEOs
Zoë Blogg
Managing Director
Abby Pelicano
Marketing Director
Sean Guy
Growth Director
Oliver Sissons
Search Director
James Olliver
Head of Digital PR
Fiona Brindle
Head of Organic
Beth Surridge
Head of Operations
Paul Lapham
Senior Data Insights Manager
Victoria Affleck
Senior Marketing Manager
