SEO

SEO services to get you found online.

Technical SEO, content optimisation and GEO-led improvements that strengthen your visibility across Google and AI systems.

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SEO built for long-term visibility

SEO is where Reboot began - and remains one of our biggest strengths. Our SEO agency blends technical clarity, content depth, authority building and GEO insights to improve how your brand is discovered, understood and ranked across modern search systems.

As an experienced SEO company, we don’t rely on templated audits or automated outputs. Our SEO frameworks are built internally, refined continuously and shaped by experiments that help us understand what genuinely drives visibility today.

The core components of your SEO strategy

SEO delivery built around what your brand needs to get found online.

SEO works when technical foundations, content clarity and relevance signals align. Our approach focuses on improving how your site is crawled, understood and ranked, supporting long-term visibility across both traditional search and AI-driven results.

Technical SEO strategy

We analyse crawlability, indexing, site performance and architecture to understand how your site is accessed. Findings are prioritised into clear, actionable recommendations for development, product and content teams.

On-site content optimisation

Pages are reviewed against search intent, competitor performance and user behaviour to improve relevance and clarity. We refine structure, internal linking and on-page signals so content supports site visibility.

SEO and GEO foundations

Technical and content signals are assessed to ensure your site is prepared for both organic search and AI systems. This includes schema, entity clarity and optimisation that supports retrieval and summarisation, supported through AiPR.

Authority and off-site support

SEO performance is strengthened through relevance-led authority signals. Digital PR and resource-led content support priority pages, helping build trust and reinforce topical relevance over time.

Visibility tracking and reporting

SEO progress is monitored through rankings, technical health and visibility signals. Reporting focuses on what is improving, where issues remain and how activity is contributing to long-term organic growth.

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Why SEO matters

SEO remains one of the strongest and most reliable channels for long-term growth, especially when delivered by a specialist SEO agency. But SEO requires more than technical fixes or occasional content updates.

Your brand needs strong technical foundations, content that aligns with user intent, authority signals that search systems trust, and clarity for both Google and AI retrieval models.

Strategic SEO services ensure every improvement supports commercial goals and contributes to meaningful, sustainable growth.

Why Reboot

Our SEO company combines technical depth, structured delivery and experimental insight to improve visibility and support long-term organic growth.

Technical excellence

Our SEO specialists address crawling, indexing, and site structure issues with precision, strengthening your technical foundations.

Experiment-led

Insights from ongoing experiments guide how we refine content, fix blockers and prioritise actions that support long-term visibility.

Data-supported decisions

Our data team supports opportunity sizing, trend analysis and forecasting, helping you understand where changes will have the most impact.

Consistent delivery

Structured sprints, clear QA processes and ongoing communication keep work moving and ensure improvements are implemented correctly.

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Our delivery framework

A structured approach to improving how your brand is selected, cited and referenced in AI-generated answers.

Understanding where your brand appears

We analyse how your brand appears across AI answers, citations and summaries, identifying gaps in reference frequency, authority and topical association.

Testing visibility across prompts

Fan-out prompt testing is used to understand how different questions, contexts and comparisons influence whether your brand is surfaced or excluded.

Strengthening contextual signals

Insights are used to reinforce key themes through content structure, data distribution and earned mentions, helping models associate your brand with the right topics.

Increasing citation consistency

Ongoing optimisation and tracking focus on increasing citation consistency, clarity and trust signals, so your brand is selected more often as answers evolve.

Our work

See how GEO strategies have improved AI visibility, strengthened entity clarity and expanded brand presence across leading generative engines.

Enhancing LLM visibility in the finance space with AiPR and context wrapping

Read more >

How FOI campaigns landed a .gov link for a vaping brand

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How we earned 200+ links in 6 months for a bathroom interior retailer

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How we earned 583 links for a waste clearance brand

Read more >

FAQs

How much does SEO cost?

How much does SEO cost?

All of our SEO proposals are bespoke to your business, as there's no one-size-fits-all approach (no matter what other online SEO companies try to tell you). An SEO audit will outline what you'll need to spend to see meaningful results within a reasonable timeframe.

Our absolute minimum monthly retainer spend is £2,000 and increases based on KPI expectations, team seniority involved, industry/market, and how much use of our PhD-level data team is required within the agreed scope of work.

Effective SEO doesn't come cheap, and trying to compete with the biggest brands in your space on a shoestring budget is a fast way to lose time and money.

What industries and markets does Reboot Online work in?

What industries and markets does Reboot Online work in?

We specialise in partnering with challenger brands to help them dominate in the SERPs for their industry. We work globally and have seen the most success in the UK, USA, Canada, Australia, Germany, France, Spain and Italy.

As an SEO company with over a decade of experience under our belt, we've worked with businesses big and small across a wide range of industries. From travel and fitness, to pet, home and adult. Take a look at our SEO case studies, from travel and fitness, to pet, home and ecommerce.

How much involvement do you need from us to get started?

How much involvement do you need from us to get started?

As much or as little as you like. By hiring us as your SEO agency, you are paying to work with the best in the industry. We advise you to trust in the team, and the results will speak for themselves.

This approach doesn't work for all businesses. We have extensive experience working in highly regulated markets like health and finance, and have processes in place to ensure compliance and quality assurance checks are up to your standards.

We deliver the best results when we implement our technical SEO recommendations efficiently and operate autonomously across on-site SEO and Digital PR services.

How soon will we see results if we choose Reboot Online as our SEO agency?

How soon will we see results if we choose Reboot Online as our SEO agency?

We have a scalable team that is renowned for working at pace, whilst maintaining quality. The speed at which you will see your site ranking top depends on several factors, including how competitive the keywords you are targeting are, and how much budget we have to channel into your strategy.

You should also keep in mind that, in highly regulated markets that require compliance checks on content and implementation, the speed at which results come in really depends on your in-house team setup and the stages of approval required. We find it helpful to run education sessions for the wider team on what we are looking to achieve with this activity and to open the floor to questions early on.

What does an SEO agency do?

What does an SEO agency do?

An SEO agency like Reboot Online will carry out in-depth analysis to identify the biggest SEO issues and opportunities impacting your website's organic search performance, before planning and implementing effective SEO strategies that drive SEO growth.

A mix of technical SEO, on-site SEO, and off-site SEO techniques and strategies will be leveraged to enhance your website's rankings in the search results.

The best SEO agencies will partner a comprehensive understanding of Google and their algorithms with well-established account management processes to ensure that their activity is aligned with your business goals. This mix of activity will ensure that the SEO growth their efforts drive makes a meaningful difference for your business (i.e. increasing sales and key conversion events).

What SEO services do you offer?

What SEO services do you offer?

We have experts across all areas of SEO, from technical and on-site to off-site and link building. Our SEO offering includes the following:

Technical SEO

  • Page speed and performance optimisation
  • User experience and usability testing
  • Search engine crawlability and discoverability analysis
  • Google Search Console error resolutions
  • Website migrations
  • Internal link strategy planning
  • Site structure and architecture consulting
  • Google update analysis and algorithm/penalty recoveries

On-site SEO

  • Keyword research
  • User and searcher intent optimisation
  • On-site optimisation and content creation
  • Conversion rate optimisation (CRO)
  • Schema optimisation and enhancements
  • Thin and duplicate content testing
  • On-site competitor research and keyword gap analysis

Off-site SEO

  • Broken link checks and recovery
  • Lost backlink reclamation
  • Competitor link analysis and benchmarking
  • Digital PR and data-driven link building
  • Organic link acquisition via statistics-led content assets
  • Disavow file creation and maintenance
  • Citation building and maintenance for local SEO
  • Online reputation management and brand entity sculpting

There is no stone we leave unturned when it comes to your SEO strategy.

Is GEO the same as SEO?

Is GEO the same as SEO?

SEO and GEO are closely related, but they solve different visibility challenges.

SEO focuses on improving how search engines crawl, index and rank your pages. It strengthens technical foundations, content alignment and authority signals to improve organic rankings and traffic.

GEO examines how generative engines retrieve, interpret and summarise information. It looks at citation patterns, entity clarity, source trust signals and how frequently your brand is referenced in AI-generated answers.

GEO builds on strong SEO foundations, but they are not interchangeable. Together they form a unified search strategy that strengthens visibility across search engines and AI systems. Read more about the differences between SEO and GEO.

How much does SEO cost?

All of our SEO proposals are bespoke to your business, as there's no one-size-fits-all approach (no matter what other online SEO companies try to tell you). An SEO audit will outline what you'll need to spend to see meaningful results within a reasonable timeframe.

Our absolute minimum monthly retainer spend is £2,000 and increases based on KPI expectations, team seniority involved, industry/market, and how much use of our PhD-level data team is required within the agreed scope of work.

Effective SEO doesn't come cheap, and trying to compete with the biggest brands in your space on a shoestring budget is a fast way to lose time and money.