Digital PR

Earned media that fuels organic search growth.

High-quality, data-led Digital PR campaigns that build authority, earn consistent links and strengthen long-term search performance.

Data pages Graph-2 v3Heror image

The core components of your Digital PR strategy

Digital PR campaigns built around what your brand needs to get found online.

Digital PR works when strong ideas, credible data and clear editorial angles come together. Our campaigns blend data storytelling, sector insight and relevance-led outreach to earn coverage that supports key landing pages, builds authority and strengthens long-term visibility.

Data-led campaigns

Campaigns built on credible analysis, PhD-level datasets, FOI findings and original research. Designed to earn national and international coverage and support link earning velocity at scale.

Hyper-relevant link building

Resource and data pages (RDPs) create a self-sustaining flow of relevant links, while topic-led content reinforces commercial pages and builds authority without relying on press releases.

Product page link acquisition

Structured outreach and content designed to support the ranking and traffic growth of high-value product and category pages with direct, relevance-led links.

International Digital PR

Digital PR delivered across the EU, APAC and the Americas, supported by native PR specialists who ensure cultural nuance and editorial alignment in each market.

Reactive newsjacking

Fast, structured responses to emerging stories, supported by rapid data analysis and editorial guidance to earn timely, high-authority coverage.

Impact reporting

Clear reporting that shows link quality, relevance, authority signals, and the organic uplift driven by Digital PR activity.

Contact us Process image
Who we are image

Why digital PR matters

Digital PR strengthens the authority signals that help search engines understand, trust and surface your content - especially in competitive categories.

High-quality, relevant links improve ranking potential, support AI optimisation and contribute to long-term organic visibility.

For brands competing in crowded spaces, Digital PR is one of the most reliable drivers of measurable SEO performance.

Why Reboot

Our Digital PR strategy combines reliable data, editorial insight and clear delivery to earn coverage that supports long-term search visibility across the globe.

The largest Digital PR team in the UK

A fully in-house team skilled in developing stories shaped by journalistic needs, sector insight and data that stands up to scrutiny.

Data-backed storytelling

PhD-level analysts support campaign development with modelling, analysis and FOI data that deepen narrative strength and credibility.

Established delivery methods

From data-led stories to relevance-focused outreach, our approaches are refined through testing and years of campaign experience.

International capability

Native language PR specialists deliver global coverage and support performance across the UK, EU, APAC and the Americas.

What makes us different image

Our delivery framework

A fast, data-led approach designed to earn high-quality links at scale.

Understanding what needs to be earned

We start by identifying the pages, markets and keywords that matter most, so Digital PR activity supports your commercial priorities.

Planning campaigns with link outcomes in mind

Campaigns are shaped around journalist demand, competitive gaps and link opportunity, focusing on stories competitors can’t replicate and outlets that deliver real SEO value.

Producing credible, data-led stories

Original research, FOIs and analysis from our in-house data team give campaigns authority, helping journalists trust the story and AI systems recognise clear E-E-A-T signals.

Delivering links at pace

Structured outreach, follow-up and reporting processes allow us to deliver high-quality links quickly and consistently, building authority and visibility over time.

Our work

See how our Digital PR campaigns have strengthened authority, improved rankings and organic performance across multiple industries.

Enhancing LLM visibility in the finance space with AiPR and context wrapping

Read more >

How FOI campaigns landed a .gov link for a vaping brand

Read more >

How we earned 200+ links in 6 months for a bathroom interior retailer

Read more >

How we earned 583 links for a waste clearance brand

Read more >

FAQs

What is Digital PR?

What is Digital PR?

Digital PR earns high-quality, relevant coverage and links through data-led storytelling, research and targeted outreach.

How does Digital PR support SEO?

How does Digital PR support SEO?

Digital PR strengthens authority signals, improves ranking potential and supports the visibility of key landing pages.

How many links can I expect?

How many links can I expect?

We offer guaranteed link volumes for retainers, based on performance data from years of consistent campaign delivery. If you’re exploring campaign budgets, try our Digital PR cost calculator for a quick estimate based on your needs.

Do you create the data in-house?

Do you create the data in-house?

Yes. Our PhD-level data team builds original datasets, FOI analyses and modelling to support credible Digital PR stories.

Do you work internationally?

Do you work internationally?

Yes. We deliver Digital PR across the EU, APAC and the Americas, with native expertise in each region.

How is Digital PR different from AiPR™ or Earned Media?

How is Digital PR different from AiPR™ or Earned Media?

Digital PR focuses on earning media coverage and editorial links, and AiPR™ targets AI retrieval. Earned Media brings them together into a broader strategy.

What is Digital PR?

Digital PR earns high-quality, relevant coverage and links through data-led storytelling, research and targeted outreach.